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What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Every few seconds this morning, TweetDeck brings another comment on today's announcement that Salesforce.com is buying Radian6. The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009.

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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

The tools to track events to this level of granularity (parts of a day) are not available in most of social analytics platforms I have worked with, but Radian6 Insights has the necessary breakdown to analyze events such as the storm today or the Netflix outrage (where I examined Twitter only). Twitter Influential Steven DiMartino.

Analytics 164
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Missed Opportunities

Twist Image

Whether you're using a more complex Social Media monitoring tool like Radian6 or Sysomos or using free tools like Google Alerts and Twitter Search , there really is no excuse not to know what people are saying, where they're saying it, how much of a network they're connected to, and what the overall sentiment is. brand loyalty. business book.

Sysomos 108
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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Use a social media listening platform like Radian6, Trakur, Sysomos, etc. If applicable build your content calendar around buying cycles and yearly / monthly events pertinent to your customers. Check out Forums, wikis, groups, blogs, etc. and research your customer, your products, your competitors products, etc. Participate.

Strategy 186
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The Gamification of Social Media

Social Media Marketing

You can earn money (their currency is "Eaves") by buying other people and you can see your own worth rise by getting other people to invest in you. It's a chance to connect and brainstorm with others by finding affinity groups ("Communities") within Empire Avenue. But like the other sites, it's also a social network itself.

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Executive Series: Listening on Social Media is about Insight Management and Analyzing Data

Mindjumpers

This week, I will go a bit deeper into one of the first steps to generate the knowledge that can get you a buy in from the c-level for your social media efforts: Listening. You can score them yourself, but the best result will come if you can involve other relevant stakeholders as for instance your target group or KOL’s.

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Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

If you’re still craving more info and don’t want to create an action plan yet then you can look at some of the paid tools like BuzzGain , Techrigy or Radian6. Check out other fan pages and groups that are based in your niche and have some bearing on you or your company.

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