Should You Restrict by Demographic Group?
Jon Loomer
FEBRUARY 16, 2024
You isolate the highest performing group as women between 35 and 44. So all of your ad sets target this group, thinking you’ll get more conversions. It may learn that mainly women between the ages of 35 and 44 buy, and a larger chunk of your budget will be spent there. The post Should You Restrict by Demographic Group?
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