Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar . Why do you need a content calendar?

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Template Templates Content Marketing 60

Hootsuite

OCTOBER 26, 2021

As the second most visited domain in the world, it’s no surprise creators flock to YouTube. With 2 billion monthly active users , YouTube is only beaten in popularity by its parent company Google. And the global video sharing site promises fame, fun and quite a lot of money to anyone who makes it as a successful YouTuber.

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YouTube HootSuite How To Film 138

Hootsuite

MAY 11, 2023

Are you struggling to come up with new, engaging, and creative YouTube video ideas? If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. Don’t worry.

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YouTube Video Film Sports 103

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

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Statistics Social Media Video Marketing 140

Social Media Strategies Summit

NOVEMBER 28, 2022

Just because everyone is hanging out there doesn’t mean posting for free will help you achieve your marketing goals. Nor will blowing your marketing budget on driving traffic to your FB page. And with three-fifths of marketers agreeing video ads drive more clicks than static ads, video should likely be part of your plans.

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Examples Facebook B2B Instant Messaging 246

Sprout Social

SEPTEMBER 21, 2022

With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. Or, if you’re a marketer for organizations in these industries, consider partnering with these apps to gain awareness and loyalty from shoppers.

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Hootsuite

OCTOBER 8, 2020

That’s because social media statistics tell marketers how users are interacting with the platform. Tracking essential Snapchat user stats, familiarizing yourself with the most up-to-date Snapchat business statistics, and learning interesting facts about the social media platform can take your social media marketing strategy to the next level.

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Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. YouTube statistics. Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. 43% of internet users use social media when researching things to buy.

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Statistics Social Media Marketing YouTube 145

Hootsuite

DECEMBER 5, 2019

Your YouTube subscriber count isn’t just another vanity metric. And if your goal is to actually make money on YouTube , hitting subscriber milestones is necessary to access many monetization features. For instance, you need at least 1,000 subscribers to become a YouTube Partner and start earning ad revenue. Look, we understand.

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YouTube How To HootSuite Video 141

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns.

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Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

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Platform Social Media Influencer Trends 271

Ignite Social Media

JULY 31, 2020

Similarly, Gen Z has also grown up and gained MUCH more buying power as a generation than they previously had. In an effort to help marketers understand the Millennials vs Gen Z mindset in 2020, we put together the following infographic that breaks down and compares their social media usage. A recent study found 67.9%

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Social Media Study YouTube Buy 203

Hootsuite

APRIL 27, 2022

A marketing solution that drives community and commerce? Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Messenger has been downloaded 5.4 So, what does Meta’s domination mean for social media marketing? General Facebook Messenger stats.

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Facebook HootSuite Marketing Instant Messaging 99

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. 95% of people ages 13-17 use YouTube. No, you don’t.

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Statistics Marketing HootSuite Study 102

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Questions marketers get asked often include: So do you just scroll around Facebook all day?

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Questions Social Media HootSuite Marketing 141

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

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Influencer Tools Marketing Software 110

agora pulse

JANUARY 12, 2021

Want more ideas for your content marketing? You need to constantly experiment with new types of content and formats, which would allow you to market through more social media channels and discover more tactics that work. There are lots of types of video tutorials you can easily include in your content marketing calendar.

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Types Content Comparison Screencast 162

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

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Influencer Trends Marketing Guidelines 145

Ignite Social Media

DECEMBER 18, 2020

Instagram Reels and YouTube Shorts launched and in April, while TikTok lead the pack with 2 billion downloads of the app. By August, Triller was the #1 downloaded app. To date, Triller has more than 250 million downloads and according to CEO Mike Lu, 100 million monthly users. What is Triller? Influencers on Triller.

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CPM Brands Remix Influencer 161

Hootsuite

OCTOBER 22, 2019

As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. see below).

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Instagram Marketing Statistics Apple 112

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 In other words, video is still very much an effective tool in a marketer’s arsenal. If you’re like the majority of social marketers , brand awareness is your top goal.

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Video Social Media Wireless Marketing 130

Hootsuite

AUGUST 3, 2021

People watch more than a billion hours of video on YouTube every day. Which means that video should be a vital part of your marketing or social campaign. But you don’t need a professional videographer to create professional-grade video content for your marketing or social media accounts. Excuse us while we have a quick spiral.).

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Video Remix Creative Commons HootSuite 144

Hootsuite

NOVEMBER 4, 2019

Effective Facebook marketing requires an understanding of the latest Facebook statistics and how they apply to your social marketing strategy. Here, we dive in deep to explore the Facebook stats that will matter to marketers in 2020. It’s outranked only by Google and YouTube. YouTube reaches more Americans: 74%.

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Facebook Marketing HootSuite Social Networking 111

Hootsuite

MARCH 11, 2020

While Facebook, YouTube and Instagram are still seeing significantly more users than Snapchat each month, using Snapchat for business could still be an effective way for your brand to reach a new audience. However, if the following points speak to your brand’s values, it might be right for your brand to use Snapchat for marketing purposes.

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Marketing URL Features Platform 145

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

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Trends Video Marketing Influencer 78

Later

APRIL 1, 2020

Ready to create a YouTube channel that brings your community together, drives engagement, and supports your business goals? With the right strategy, YouTube can be a powerful tool to help you connect with your audience and build brand loyalty. . Why Create a YouTube Channel for Your Business? 2: Build a Stronger Community .

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YouTube How To Video SEO 62

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

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Trends Brands Marketing Influencer 78

Pam Moore

FEBRUARY 23, 2020

How do smart marketers win in 2020? The most successful marketers in 2020 will be the most brave and bold. This new class of brave marketers know they aren't experts at everything, as none of us are! 7 Digital Marketing Strategies for the Brave and Bold . 7 Digital Marketing Strategies for the Brave and Bold .

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Strategy Marketing Authentication Consultant 78

Pam Moore

APRIL 15, 2020

How do smart marketers win in 2020? The most successful marketers in 2020 will be the most brave and bold. This new class of brave marketers know they aren't experts at everything, as none of us are! 7 Digital Marketing Strategies for the Brave and Bold . 7 Digital Marketing Strategies for the Brave and Bold .

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Strategy Video Marketing Training 78

Hootsuite

NOVEMBER 14, 2022

Bust out your marketing plan and let’s go. Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media. Affiliate marketing is a snowball effect. YouTube Partner Program. How do you work with creators?

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Social Media Brands Tips Affiliate marketing 112

Social Media Strategies Summit

JUNE 20, 2019

In April 2016, Facebook launched Facebook Live and the response from marketers was initially very positive. Since then, the popular video medium has grown and been adopted by Instagram (IG Live), Twitter (Periscope), YouTube and Twitch among others. Download (or Save) the Live Video. Source: Social Media Examiner.

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Video Upcoming Instagram Metrics 139

Techipedia: Tamar Weinberg

AUGUST 14, 2012

Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. Salesforce use animation in their digital marketing to great effect.

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Airlines Marketing Statistics comScore 210

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. Bonus: Download a free guide that teaches you how to make money on Pinterest in six easy steps using the tools you already have.

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Social Media Marketing HootSuite Reddit 102

Hootsuite

MARCH 2, 2020

We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Here are the Pinterest stats you’ll want to pin to your next marketing vision board. Throw YouTube into the mix and Pinterest falls to fourth position.

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Statistics Marketing HootSuite Advertising 145

Sprout Social

FEBRUARY 1, 2021

This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear. When they aren’t creating content or managing communities, social marketers serve as a brand’s first-line of defense against trolls and critics when brands make a misstep. Gone are the days of stiff marketing speak.

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Social Media Social Media Management Marketing Brands 133

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? Paid social offers numerous benefits to B2B marketers.

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B2B Social Media Strategy LinkedIn 136

Hootsuite

APRIL 6, 2023

Hot or Not is rumored to have influenced the creators of Facebook and YouTube and nurtured millions of insecurities. Gaining traction: LinkedIn, YouTube, and WordPress (and more) arrive (2003-2005) In 2003, Mark Zuckerberg launched Facemash, described as Harvard University’s answer to Hot or Not. The Facebook” followed in 2004.

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