Social Media Ad Objectives: Clicks vs. Conversion
Ignite Social Media
JUNE 20, 2019
We can see that the clickiest 10% of users on the far right have an effective CPM of 5.5x We have an ebook to help guide your social media buying. The below table shows it is costlier to reach users who are more likely to click, driving up costs 5.5x compared to those who are less “clicky”.
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