article thumbnail

The Art of Social ROI: Choosing the Right Metrics for Your Goals

Hootsuite

See, there’s no one metric that determines your success on social. Instead, it’s a collection of metrics and KPIs (key performance indicators) that are shaped by your organization’s purpose, structure, and business goals. These are also your social media metrics. They can be granular and may even be mistaken as “vanity metrics.”

ROI 136
article thumbnail

Best Practices for 2017 Social Media Buying

Ignite Social Media

We are officially in 2017 and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind for your 2017 social media buying. Buy while the going is good! Make New Metrics but Keep the Old. Invest in Instagram.

Buy 127
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

While influencer marketing is generally focused on positive praise for products, “de-influencing” is when influencers or content creators share advice on which products they think you should not buy. The most common metric of content performance on social media. What does CPC mean? CPC stands for Cost Per Click.

article thumbnail

How Much Do Facebook Ads Cost? (2022 Benchmarks)

Hootsuite

How many Facebook ads would that buy? Engagement metrics are nothing new when it comes to how the Facebook algorithm decides what to show users. Cost per click (CPC) Facebook ad cost metrics. The beginning of 2021 started off with low CPCs and ramped up the rest of the year. this year, I’d have $432. It depends.

Cost 94
article thumbnail

How To Create A Monthly Facebook Analytics Report + Free Template

Keyhole.co

Today, we’ll show you why monthly Facebook reporting​ is important for your business, the key metrics you should​ be monitoring, and how to create a monthly Facebook analytics report with our free template. Tracking key metrics like likes, shares, and comments, you can see how your audience feels about specific pieces​ оf content.

article thumbnail

An Update on TikTok’s Self-Serve Ad Platform

Likeable

By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) Metrics like CPM, CPV, and CPC compete reasonably well. As of this moment, your buying options look like this: The auto-bids work. So far, we’re impressed. The fundamentals are there. Not so anymore.

article thumbnail

9 Essential Social Media Metrics to track [+ 5 Best Tools to Monitor Them!]

Keyhole.co

From Facebook metrics to Twitter metrics, to Youtube metrics and Instagram metrics, what should you be tracking? Are these metrics performing up to your standards? Let’s take a look at 9 metrics that every company should be measuring right now and the best tools to use. Top Social Media Metrics to Track : 1.

Metrics 98