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Best Practices for 2017 Social Media Buying

Ignite Social Media

We are officially in 2017 and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind for your 2017 social media buying. Buy while the going is good! Good luck out there and happy buying. Invest in Instagram.

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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

While influencer marketing is generally focused on positive praise for products, “de-influencing” is when influencers or content creators share advice on which products they think you should not buy. What does CPC mean? CPC stands for Cost Per Click. What does Hate Follow mean? Hey, engagement is engagement! What does CPM mean?

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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

Here are just a few examples: Client A saw a 37% decrease in CPM; Client B saw a 58% decrease in CPM, a 36% decrease in CPC and a 38% decrease in CPLPV (cost per landing page view) Client C saw a 21% decrease in CPM, a 36% decrease in CPC and a 38% decrease in CPLPV. Turn off your media buys if you’re not sure.

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The Benefits of Facebook Offer Ads

Ignite Social Media

With the ability to offer a discounted dollar amount, percentage, or even a buy-1 get-1 free offer, all of it can be utilized through an offer ad. You also have the option to put a certain cap of offers available, whether for inventory supply or to increase buying intent, this can be utilized as well. Key Learnings.

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Difficult Decisions in Difficult Times

Jon Loomer

How we conduct business, how we consume information, what we need, and what we buy are all evolving quickly. It may even result in a lower cost per click (CPC). These are questions that many businesses and advertisers are facing right now. COVID-19 is impacting everyone in some way. A recent study by SocialBakers suggests just that.

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How Much Do Facebook Ads Cost? (2022 Benchmarks)

Hootsuite

How many Facebook ads would that buy? Cost per click (CPC) Facebook ad cost metrics. The beginning of 2021 started off with low CPCs and ramped up the rest of the year. In 2020, the lowest CPC all year was $0.33 In 2020, the lowest CPC all year was $0.33 Facebook ad costs for CPC are typically lower on weekends.

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3 Facebook Trends to Consider in 2020 Planning

Ignite Social Media

More Focus on Multiple Placements & Automatic Buying. While we’ve seen this move rewarded with media efficiencies in CPC or CPM, we have noticed engagement can suffer, as some placements (like Marketplace ads or right-hand rail placements) are not as conducive to engagement as the newsfeed.

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