Buy and Company - Social Media Informer

Want to get better at social media? Ask “Why?”

Dave Fleet

MARCH 30, 2012

Social media is still a shiny object to many people – companies still come at it with a focus on the shiny object rather than on what they really need. A: Because we’re a customer-focused company and we want to get closer to our customers. ” We’re operating in a field which is still full of kumbaya and hugging.

Social Media

Social Media Loyalty Conversation Buy

Privacy Is About Control, Not Anonymity

Dave Fleet

SEPTEMBER 22, 2010

You don’t want the credit card company to track where you’re staying and whether you’re buying flowers for someone you’re not even married to–and then send you a free coupon for STD testing…&#. I don’t care if my credit card company, Amazon, Google or Facebook have my information.

Privacy

Privacy Buy Company Google

(Social Media) Strategy: Lessons from the Trenches

Dave Fleet

MAY 28, 2020

Despite the collective efforts of many of us in the industry, we continue to encounter occasional briefs that call for increased follower numbers as an objective, or ask for increased awareness when really the client’s problem is in a different part of the sales/buying process. Ground everything in your objectives.

Strategy

Strategy Social Media Committee Resources

(Social Media) Strategy: Lessons from the Trenches

Dave Fleet

MAY 28, 2020

Despite the collective efforts of many of us in the industry, we continue to encounter occasional briefs that call for increased follower numbers as an objective, or ask for increased awareness when really the client’s problem is in a different part of the sales/buying process. Ground everything in your objectives.

Strategy

Strategy Social Media Committee Resources

Using Social Media to Protect Your Reputation

Dave Fleet

OCTOBER 22, 2010

Rather than a typical interview format, Andrew and Robert threw me into a scenario: A Canadian-based financial services company has launched a campaign that renews one of its seasonal consumer-based investment products (e.g. They then posed seven questions to me: What are the most immediate actions that you would advise the company to take?

Reputation

Reputation Social Media Banking B2B

My 2012 Reading Challenge: 36 Books

Dave Fleet

JANUARY 9, 2012

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (review coming soon). Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (review coming soon). Content Rules ( here’s my review ).

Social CRM

Social CRM Flickr ROI Review

Do Facebook Fans Really “Like” You?

Dave Fleet

SEPTEMBER 13, 2010

One of those touched on an interesting question: If someone “likes&# your company on Facebook but hasn’t tried your product, what is that worth? If people like something because they already buy and recommend the product more than other people, then Facebook becomes a useful retention mechanism for your business.

Facebook

Facebook Buy Report Products

Communication is about what they hear, not what you say

Dave Fleet

APRIL 24, 2012

As I said at the time, “Not doing so means the outcome suffers, whether that’s something as small as picking the restaurant you want, or as significant as buying your company’s product or believing your party’s political view.

Buy

Buy Team Conversation Examples

Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

FEBRUARY 7, 2011

Betting on News, AOL Is Buying The Huffington Post. AOL buys HuffPo. Fast Company: UFC and Its Gang of 4.6 Fast Company notes that “Experimenting with new web integration is a natural fit for the UFC, a business built on the strapping backs of its early, Internet-savvy fans.&#. Facebook as a battleground.

Trends

Trends Facebook Sports Blogosphere

Don’t Put All Your Social Media Eggs In One Basket

Dave Fleet

DECEMBER 20, 2010

Because many companies have campaigns in market over the run-up to the holidays, and any change in layout or functionality runs the risk of breaking or severely hindering the effectiveness of those promotions. I don’t blame him – companies are sinking big money into Facebook nowadays.

Social Media

Social Media Delicious Yahoo Sentiment

Learners donat generally understand how to assess.

Dave Fleet

JUNE 4, 2018

The perfect company should have a few appealing qualities in order that it may empower customers to receive the greatest essays online at a good price. Custom essay composing has changed into a buy essay popular task throughout the last couple of years. It’s understood in looking after students writing issues. Wish to know more?

How To

How To Price Class Compete

Improve Your Effectiveness With Workarounds That Work

Dave Fleet

FEBRUARY 22, 2011

You know those books that you want to buy for everyone you know, because you know everyone will get something from it? Should you buy this book? If you work in an office or a big company, I suspect you’ll be able to improve on two or three. Workarounds That Work (WTW) is one of those books. Yay or nay?

Analysis

Analysis Influencer Buy Meeting

47 Books For Your 2011 Reading List

Dave Fleet

JANUARY 17, 2011

Good To Great: Why Some Companies Make The Leap…and Others Don’t – Jim Collins (via @OT_Group ). Heroic Leadership: Best Practices from a 450-Year-Old Company That Changed the World – Chris Lowney (via @CloudSpark ). Buyology: Truth and Lies About Why We Buy – Martin Lindstrom (via @Michaelynch ).

List

List Banking Flickr ROI

The Greatest TED Talk Riposte Ever Posted

Dave Fleet

APRIL 11, 2011

Spurlock lays out a host of reasons why companies wouldn’t want to get involved in his project, and then attacks them for not wanting to get involved. He then suggests that the reason companies didn’t want to get involved was “transparency.&# Paid media (you know, when companies pay for inclusion) is different.

Film

Film Hosting Company Project

57 Social Media Policy Examples and Resources

Dave Fleet

JULY 26, 2010

Should Your Company Have a Social Media Policy? Interim protocols for online media participation. Use of social networking, microblogs and other third party websites. Editorial Guidelines. British Telecom. Social Media Guidelines. Social Media Policy. Chartered Institute of Public Relations. Code of Conduct. Internet Postings Policy.

Policies

Policies Resources Liveworld Social Media

Why Paying Bloggers For Posts Changes The Game

Dave Fleet

DECEMBER 2, 2010

The PR person becomes a client, just as someone buying ad space is a client of the publication selling the ads. When companies allocate marketing budgets to PR, advertising, interactive and social programs, they make a decision on how to allocate those resources to get the best results. This means a shift in roles.

Blogger

Blogger Compete CPM CPC

Unethical Social Media at its Worst: Rob Ford’s Fake Twitter Account

Dave Fleet

OCTOBER 30, 2010

According to the reports, Ford was recorded offering to buy prescription painkillers on the street for a voter suffering from fybromyalgia, and tapes of the call were sent to the Toronto Star. Consider: companies have been hung out to dry for years for this kind of deceptive behaviour when the consequences are far less substantial.

Twitter

Twitter Social Media Campaign Report

Reflections on the changing digital agency environment

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Companies have re-focused on their own digital properties. Low-cost content production is gaining traction.

Mobile

Mobile Trends Compete Loyalty

Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

MAY 16, 2011

At no point in the report does it say that (a) the companies were engaged in any sort of social media activities, (b) the form that those activities took (c) the scale and reach that those activities had, or (d) the quality of those activities. Zero detail on actual social media activities. Top-of-mind awareness.

Social Media

Social Media Analysis Tweetdeck Report

Digital is facing a Trust Crisis

Dave Fleet

JANUARY 21, 2021

Research shows that brand safety, values and purpose matter more as buying factors than ever before. from the people involved, to the way we make content from a brand recognizable by its audiences, to the causes that companies align themselves to along the way. This expectation exists both internally and externally for companies.

Privacy

Privacy Eventful Compete Report

Social Media Informer

Dave Fleet

Want to get better at social media? Ask “Why?”

Privacy Is About Control, Not Anonymity

Trending Sources

(Social Media) Strategy: Lessons from the Trenches

(Social Media) Strategy: Lessons from the Trenches

Using Social Media to Protect Your Reputation

My 2012 Reading Challenge: 36 Books

Do Facebook Fans Really “Like” You?

Communication is about what they hear, not what you say

Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Don’t Put All Your Social Media Eggs In One Basket

Learners donat generally understand how to assess.

Improve Your Effectiveness With Workarounds That Work

47 Books For Your 2011 Reading List

The Greatest TED Talk Riposte Ever Posted

57 Social Media Policy Examples and Resources

Why Paying Bloggers For Posts Changes The Game

Unethical Social Media at its Worst: Rob Ford’s Fake Twitter Account

Reflections on the changing digital agency environment

Don’t Be Fooled By Last-Click Analysis Of Social Media

Digital is facing a Trust Crisis

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