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Social Media Secrets of Duke Men’s Basketball Any Marketer Can Learn From

Ignite Social Media

Invest in Physical Resources & Staff Having the budget and buy-in to make big investments has been key for fueling Duke’s social media juggernaut. “Understand there’s a level of buy-in strategically…but then let me go do my thing.”

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Uncovering the Madrid World Pride Audience

Audiense

A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. Their variety of interests, personalities and how they differ in the way they buy. Global Activists for the LGTBI community. Who makes up the World Pride Audience?

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Social media management costs for businesses in 2022

Sprout Social

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. If you need help getting buy-in for your social strategy and building your budget, this social media management costs guide will help you get started. Engagement and community management.

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The Case for Influencer Marketing (and How it Will Change Your Business)

Rebekah Radice

After all, would you rather buy a product you’ve seen online or one that was recommended to you by someone you trust? In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Want to View on YouTube Instead? Subscribe on iTunes.

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5 Social Marketing Stories You Need To Read This Week

Firebelly

Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. As it escalates, however, it unlocks opportunities that are commensurate with the community’s assessment of its value. Where do you start?

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Facebook Fans: Are They Worth the Excitement?

Techipedia: Tamar Weinberg

According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. Even more astonishing, if you combine the amount of time spent on Google, Yahoo, YouTube, Wikipedia, and Amazon, Facebook still comes out on top. is a post written by Tamar Weinberg. ].

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The Case for Influencer Marketing (and How it Will Change Your Business)

Rebekah Radice

After all, would you rather buy a product you’ve seen online or one that was recommended to you by someone you trust? In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Want to View on YouTube Instead? Subscribe on iTunes.