Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brands 101

Brands How To Sentiment Metrics 101

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Let’s Check Out Khoros as a Social Media Management Tool . Let’s Check Out Khoros as a Social Media Management Tool . Their tool breaks down into these main areas of concentration to help brands: .

Social Media Management 78

Social Media Management Review Social Media Tools 78

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex. Will brands sit this one out?

Social Media 106

Social Media Marketing Sentiment Influencer 106

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. What is social media intelligence?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

MARCH 27, 2019

With so many consumers sharing their thoughts and feelings on social media, it quite literally pays for brands to have a pulse on how their products make people feel. Enter the world of sentiment analysis. What is sentiment analysis? Think of sentiment analysis as a subset of social listening.

Sentiment 108

Sentiment Analysis Social Media How To 108

Webbiquity SMM

NOVEMBER 8, 2022

This psychological phenomenon has further expanded thanks to the growth of social media. People praising a product or brand through ratings and reviews increases its credibility and authority. When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority.

comScore 305

comScore Marketing Case Study Review 305

Hootsuite

JUNE 6, 2024

Bonus : Take action on customer insights and drive impact for your organization with our complete guide to social listening using Hootsuite x Talkwalker. What is social media monitoring? Social media monitoring is the process of tracking social mentions, which can be specific keywords, phrases, or hashtags.

HootSuite 91

HootSuite Sentiment How To Hashtag 91

Webbiquity SMM

JANUARY 23, 2024

In fact, almost 61% of businesses currently have a social listening system. Social listening, and more broadly online brand monitoring, is essential. This post outlines 10 key steps in using social listening to satisfy and retain more customers. Monitor brand mentions. Track customer sentiment.

Sentiment 142

Sentiment How To Analysis Trends 142

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. What is social listening? What are social listening tools? First things first, though.

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. A UK restaurant even made headlines for its owner’s heated responses to poor reviews, proving not all publicity is good publicity.

Reputation 97

Reputation System Brands Knowledge Base 97

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media.

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Sentiment 103

Sentiment Banking Patterns Hotels 103

Sprout Social

APRIL 26, 2021

Since the founding, other review sites have been introduced but Yelp still leads the pack at more than 178 million unique visitors every month. When your business is searched for online, these review sites show up in the first page of results. Why are Yelp reviews so important? How do you get these reviews?

Review 121

Review How To Guidelines Badge 121

Sprout Social

AUGUST 9, 2023

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. Building an effective executive communications strategy is a solid step toward boosting brand awareness and PR efforts.

Social Media 76

Social Media Sentiment Metrics Data 76

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Trend-tracking.

Curation 89

Curation Social Media Management Tools Social Media 89

Sprout Social

FEBRUARY 18, 2020

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Social monitoring is an essential part of any social customer care strategy.

Social Media 129

Social Media Strategy Brands Airlines 129

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 105

Brands Sentiment How To Analysis 105

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

Influencer 94

Influencer Brands Collaboration Authentication 94

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Enhance brand awareness.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. What is the connection between SEO and social media? Social media in search. Social signals.

SEO 115

SEO Social Media Reputation Real Estate 115

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

Template 135

Template Templates Social Media Tips 135

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 120

Brands ROI UGC Authentication 120

Social Media Network Marketing

FEBRUARY 28, 2024

In today's digital age, social media has become a double-edged sword for businesses. While it offers unprecedented opportunities for engagement and brand promotion, it also exposes companies to the risk of public backlash and reputational damage. Early detection allows businesses to address potential crises before they escalate.

Social Media 56

Social Media Reputation Sentiment Issues 56

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries.

Analytics 82

Analytics Conversation Brands Sentiment 82

Sprout Social

OCTOBER 27, 2022

Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). How do customers use social media for support?

Statistics 103

Statistics Social Media Brands Issues 103

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Relevant hashtags.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Keyhole.co

JULY 31, 2023

Social media platforms help businesses to address customer queries, establish real-time engagement, and build stronger relationships. This is quickly becoming the norm, as approximately 63% of customers now anticipate companies to offer customer support through social media.

Examples 52

Examples Social Media Brands Issues 52

Sprout Social

OCTOBER 15, 2020

Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. What is brand monitoring? Brand monitoring is the process of tracking different channels to identify where your brand is mentioned. Brand monitoring vs. social monitoring. Understanding sentiment.

Brand Monitoring 137

Brand Monitoring Brands Sentiment Reputation 137

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Strategy 115

Strategy Brands Content UGC 115

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

Collaboration 116

Collaboration Social Media Team Sentiment 116

agora pulse

JANUARY 6, 2021

Bonus Material: Free Social Content Calendar. How can a social media manager do it all? Here’s a look at the daily routine of a social media manager. Use my daily schedule for social media managers to create your own custom checklist and optimize your workflow. Check Paid Social Campaigns.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Keyhole.co

MARCH 30, 2023

You’ll be surprised to know that 93% of users admit that online reviews have impacted their buying decision. That means a couple of negative reviews can actually be a potential reason for lesser lead generation. Despite the risk, over 70% of businesses don’t reply to negative reviews. What is brand monitoring?

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Sprout Social

JULY 6, 2022

When I think about data, I inevitably think about social media. That might be because I spend my days working with our clients’ executives to capture the voice of their customer, but I think it’s because social media intelligence is the next data frontier. billion people are on social. Think about it: 4.62

Social Media 106

Social Media Sentiment Survey Marketing 106

Sprout Social

AUGUST 17, 2022

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. Thing is, those engagements are invaluable to your brand. According to the Sprout Social Index™ , 60% of brands analyze their social data daily.

Campaign 119

Campaign Social Media Tools Hubspot 119

Hootsuite

MAY 15, 2023

Each of your franchisees on social media. How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media 93

Social Media HootSuite Guidelines Marketing 93

Ignite Social Media

AUGUST 28, 2023

Influencer marketing can be a game-changer for garnering brand recognition and converting sales, but sometimes, influencers may behave badly or unexpectedly. The judge threw the case out , citing the fact that she had created adverse publicity for the brand which was prohibited in her contract.

Influencer 78

Influencer Brands Travel Sentiment 78

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Reputation 123

Reputation Tools Brands How To 123