article thumbnail

How This Underwear Brand Won with an Anti-Black-Friday Social Campaign

Hootsuite

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. What is Pantee?

article thumbnail

Lies My Brand Told Me

Twist Image

I''ve been a customer of my mobile wireless carrier since cellular service was first introduced. This is where most brands fall down. When brands tell lies, they cut deep. retail experience. wireless carrier. retail experience. wireless carrier. Tags: brand. I got my iPhone 6. How about you?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tracking, Personalization And Screams Of Privacy

Twist Image

I would argue that the best brands in the world are way less interested in procuring private information and much more interested in creating the ultimate in personalized experiences. According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals.

Privacy 107
article thumbnail

Siteminis Launches Mobile Commerce Solution

Bill Hartzer

Now can now turn your mobile website into a brand consistent, fully functional m-commerce destinations without losing control or profits to third parties — regardless of the type of cell phone or carrier your customers use. – Working across all wireless carriers. – Working across all wireless carriers.

Mobile 138
article thumbnail

The End Of The Dial Tone

Twist Image

If you speak to consumers about how brands are doing in terms of truly connecting with them at the mobile level, it will be a disappointing conversation as well. Brands love to toss about the term "omnichannel" as if it is some kind of salvation for the future. It''s a long, hard slog for most brands. True story.

Retail 72
article thumbnail

Some Cheez-its, A Mountain Dew, A Snickers Bar. And A Kindle

Twist Image

As Amazon continues to grow, expand and diversify itself as one of the largest retailers and technology service providers in the world, attention is always paid when the virtual store does something physical. It''s the kind of news that, typically, sends shock waves through the retail and technology landscape. Retail everywhere.

Retail 83
article thumbnail

4 SEO Tactics That Damage Your Brand’s Reputation

Convince & Convert

From a marketing perspective, you’ve got to feel at least a little sorry for SeaWorld for the utter devastation of its sterling brand. That’s why you must take your company’s brand integrity into consideration in everything you do, including your search engine optimization efforts. SEO Brand Destroyer No. 1: Duplicating Content.