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Social Commerce And The New Consumer

Twist Image

These evolutions of technology, media and the general digitization of information is forcing brands to rethink the most fundamental question they have ever asked themselves: "why do people buy from us?" Radian6 live streamed the presentation and you can feel free to watch it below (it lasts about 45 minutes). conversation.

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The Art And Innovation Of Listening

Twist Image

The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. The sheer volume of regular people reviewing and critiquing brands is the other reason why a cohesive software package may be needed. It's big business and these services are pulling in the big bucks.

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iGoogle Finished – what’s your favourite RSS Dashboard social media monitoring?

Laurel Papworth

I teach classes on social media monitoring – computer classes – and the students set up iGoogle to find and monitor Media, blogs, Twitter, Facebook, images, key influencers, keywords, CEO and brand mentions and so on. The mobile version will be retired on July 31, 2012. How did you come to this decision? .

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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

This doesn’t take into account some of the more forward looking ideas like tracking not just mentions of the brand online but Conversations as well as Facebook Insights reports and coming soon Mobile marketing reports! And furthermore the path is unique to each company.

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The Gamification of Social Media

Social Media Marketing

For a recent and in-depth look at how game theory is affecting the social and mobile space, take a look at what Brian Solis had to say about it (" The Games Businesses Play with Customers "). And I definitely see the potential for brands to enter the fray and sponsor items that they can offer for purchase. How do brands get involved?

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15 Amazing Women Bloggers You Should Get to Know

Janet Fouts

Amber’s recently left her role leading the social media charge at Radian6 to go out on her own with HiddenStartup and it will be fun to watch her grow her business. Shelly owns marketing and branding agency V3 Integrated Marketing. Wanna learn about tech, social media, mobile? Naomi Dunford. Maddie Grant. Corvida Raven.

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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

This doesn’t take into account some of the more forward looking ideas like tracking not just mentions of the brand online but Conversations as well as Facebook Insights reports and coming soon Mobile marketing reports! And furthermore the path is unique to each company.

Data 100