article thumbnail

How to Strategically Use Social Media Trends to Boost Your Brand

Ignite Social Media

Trends come and go in the blink of an eye. As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. However, not all trends are created equal when it comes to brand marketing. Ask yourself: Does this trend align with our target audience?

Trends 167
article thumbnail

10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

The internet is littered with examples of brands receiving backlash after failing to read the room. But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. As is so often the case, this trend flipped the original image on its head.

Examples 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Mastering The Social Media Shift: 8 Key Trends Shaping Digital Success

Social Media Network Marketing

From the rise of short-format videos to the increasing importance of authenticity and transparency, understanding the latest trends is crucial for success. Meme Culture: Memes have become a cultural phenomenon on social media, offering a unique way for brands to connect with their audience in a humorous and relatable manner.

Trends 56
article thumbnail

The Biggest Social Media Moments of 2023

Social Media Strategies Summit

Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns. The lesson here for brands is that if you create a weird enough product, people will probably post about it. The “Kevin James smirking” meme is a classic example of the latter. ambarrail This trend is incredible.

article thumbnail

Last month on social: Make Baby Yoda memes, you must.

Unmetric

December sent pop culture into overdrive as social media burst into memes about Baby Yoda, duct-taped bananas, and Christmas movies. Here’s your monthly roundup of the most engaging brand posts on social, ones that stood out to us while curating #UnmetricBrandStars. It was also the brand’s most engaging December tweet.

Meme 104
article thumbnail

The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

This is yet another trend that was born without the help of any designer or magazine. How social influences fashion trends. Even major brands are taking note. 3 social-first fashion trends that made waves in 2021. From bold to understated, these crochet trend pieces will blend right in with sunnier days ahead. ??

Retail 125
article thumbnail

The Meme-ification of Instagram

Buffer Social

In particular, we’re noticing an embrace of memes — that historically unpolished, yet highly relatable category of social media content. Keep reading for examples, inspiration, and directions on the meme-ification of Instagram and how to ride the wave. The Trend on Instagram: Less Polish, More Authenticity.

Meme 75