Sprout Social

APRIL 22, 2021

Their Five Feet to Fitness™ offering includes 11 different fitness equipment and accessory options so guests can work out in the privacy of their room. But as time went on, the challenge became (and still remains) the general sentiment toward travel. Product innovation. During a pandemic, travelers’ priorities change.

Hotels 120

Hotels Strategy Travel Sentiment 120

Pixlee

JUNE 15, 2020

Brands who successfully pivoted to an ecommerce-first model are facing a challenge beyond customer acquisition: customer retention. Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands.

Strategy 59

Strategy UGC Loyalty Sentiment 59

Hootsuite

SEPTEMBER 14, 2020

Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences. For most social media pros, this is good news: the analytics tools out there are now much more trustworthy, and have had to adapt to the new, privacy-first rules. Instagram Insights.

Metrics 145

Metrics Analytics Instagram Tools 145

Later

JUNE 26, 2020

Facebook Groups are an effective way to create a community, drive engagement, and improve customer relations for your brand or business. While Facebook Pages can sometimes feel like a one-way channel for brands to share updates, Facebook Groups are a space for users to connect and communicate with like-minded people about shared interests.

Groups 74

Groups Groups Facebook How To 74

Sprout Social

AUGUST 22, 2018

According to Sprout’s 2018 Social Index , nearly half of all consumers have taken to social media to raise questions and concerns to brands. That’s why having a concrete Twitter customer service strategy is a must-have for brands who want to keep their customers happy. Why Twitter Customer Service Matters.

Twitter 96

Twitter Tips Notification Sentiment 96

Buzzlogix

SEPTEMBER 4, 2017

Businesses are increasingly leveraging the power of social media to build their brands. In fact, many things can go wrong that can hurt your brand rather than help it. Here are five social media mistakes that you should avoid in order to protect your brand’s reputation. Posting Inconsistently. Poor Customer Service.

Reputation 49

Reputation Social Media Social Networking Sentiment 49

Sprout Social

OCTOBER 22, 2018

At a time when the demand for business transparency is greater than ever–especially on social–smart businesses know that building a brand people feel like they can trust needs to be a company-wide effort. And they’re not the only ones. A lot of people care.

Industry 72

Industry Reputation Aggregator Research 72

Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Management of brand reputation Your brand’s most valuable asset is its reputation. Social media monitoring: What is it?

Social Media 52

Social Media Sentiment Reputation Analysis 52

Sprout Social

FEBRUARY 13, 2023

Customer data management (CDM) is the process of lawfully (and ethically) collecting, storing, organizing and protecting customer information for the purpose of gleaning insights that improve a brand and its offerings. But remember: You must use customer data effectively and securely store it for people to trust your brand.

Data 104

Data Social Media Tips Metrics 104

Convince & Convert

SEPTEMBER 21, 2010

If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. That’s the brand engagement holy grail that we’re all seeking. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Be where your customers are.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Sprout Social

MAY 16, 2022

And as research shows , 75% of consumers now prefer to engage with a brand over private messaging channels versus traditional channels. Think of it as Google’s equivalent to Facebook Messenger : It makes it easy for customers to contact your brand to ask questions or raise concerns. 5 benefits of Google’s Business Messages.

Engagement 132

Engagement How To Notification Google 132

Janet Fouts

DECEMBER 14, 2010

I want to share this with every social media manager who sets up listening posts and monitors what customers are talking about a brand, produces reports on tone and sentiments, top topics of conversations and trends. They love a 2-way conversation even if we disagree with them. All this is not ROI.

Social Media 146

Social Media ROI Syndication System 146

Sprout Social

JANUARY 26, 2021

And brands are right there with them. Brands from all industries can benefit from being on Instagram as 90% of users follow a business on the platform. Direct messaging on Instagram is a key connection point between brands and their customers. Why your brand should use Instagram messaging in your business.

Template 133

Template Templates Instagram FAQ 133

Convince & Convert

MARCH 16, 2010

Despite its shortcomings (and there are many), Twitter is easy to use, and from a personal view it seems to hold fewer privacy risks than Facebook and location-based apps. The only people who seem to take up the feed now are those tweeps making conversations– almost like a Twitter party without branding it as such.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Hootsuite

MARCH 31, 2020

Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker. When Instagram wanted to shut down the shady “growth-hacking” apps people were using to grow their audience artificially, they shut down their old API and launched a new one with much tougher privacy controls. Related: Mute, Troll.

List 145

List Social Media HootSuite URL 145