Pam Moore

AUGUST 17, 2020

SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand. LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. There are also more than 50 million companies setup on LinkedIn.

LinkedIn 78

LinkedIn Tips Brands Training 78

Keyhole.co

JANUARY 27, 2023

Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing. And some marketers have even reported ROIs as high as 1000%. A study by Statista reveals that the majority of B2B marketers around the world report that LinkedIn produces the highest ROI for them.

ROI 52

ROI B2B Social Media How To 52

Sprout Social

NOVEMBER 23, 2022

I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. And LinkedIn employee advocacy is how you reach them. Why is LinkedIn employee advocacy right for your social strategy? 10 tips to master advocacy on LinkedIn.

LinkedIn 115

LinkedIn Tips Curation Training 115

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 129

Brands ROI Authentication UGC 129

Pam Moore

NOVEMBER 14, 2017

Same goes for a digital marketing or branding agency. They need to understand your target market, existing customers, competition, branding and messaging architectures and much more. Or maybe you have already hired a social media marketing agency, yet you are not seeing the ROI you had anticipated?

ROI 164

ROI Social Media How To Marketing 164

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. It’s the preferred direct marketing tactic for low cost and high ROI. This has opened up new possibilities for brands looking to harness the power of social media advertising. Leverage LinkedIn. Use LinkedIn Ads.

B2B 217

B2B Brands LinkedIn Influencer 217

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

B2B 119

B2B Influencer Brands Marketing 119

Oktopost

JUNE 21, 2022

According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. The answer is LinkedIn, the B2B social media platform of choice. The Top 10 LinkedIn Influencers to Follow. So, where can eager B2B marketers find the best influencers? Neil Patel.

Influencer 88

Influencer LinkedIn B2B Industry 88

Oktopost

MARCH 11, 2020

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. I love LinkedIn. Today’s B2B buyers trust people, not brands. How Oktopost Can Help B2B Brands Transition From LinkedIn Elevate.

LinkedIn 138

LinkedIn B2B Social Media Management Metrics 138

Pam Moore

MAY 18, 2020

ROI is not something you have seen in a long, long time? 8 Bad habits that stop content marketing ROI in it's tracks. Why brand storytelling is NOT all about YOU. Need to achieve a higher ROI on your digital and social marketing efforts? Time for a re-brand or simple refresh for your business or personal brand?

ROI 78

ROI Content Template Templates 78

Oktopost

FEBRUARY 28, 2021

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. I love LinkedIn. Choosing the alternative to LinkedIn Elevate. Today’s B2B buyers trust people, not brands. Don’t get me wrong.

LinkedIn 109

LinkedIn B2B Social Media Management Metrics 109

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . What is a Brand Community? Why You Should Build a Brand Community.

B2B 121

B2B Communities Brands Loyalty 121

Hootsuite

MAY 29, 2020

As you may have heard, changes are coming to LinkedIn’s Elevate this year. LinkedIn has announced it is integrating Elevate into Pages, and that by December 2020 Elevate will no longer be available as a standalone app. Hootsuite has been a longstanding, trusted partner of LinkedIn’s for more than 10 years. Engage employees.

LinkedIn 140

LinkedIn HootSuite Skills News 140

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. In short, yes.

Organization 104

Organization LinkedIn Strategy Social Media 104

agora pulse

NOVEMBER 10, 2020

Discover how to create effective reports and find the best social analytics tool for your brand. With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Enhance brand awareness.

Analytics 179

Analytics Social Media Tools Price 179

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? In other words, the statement “ROI is challenging to measure accurately&# shouldn’t be confused with “don’t bother trying measure anything.&#.

ROI 193

ROI Social Media Vocus Metrics 193

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools? It’s there for brand awareness.

B2B 91

B2B ROI Social Media Hashtag 91

Webbiquity SMM

JUNE 24, 2014

The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. In truth, fear often arises out of lack of knowledge, but brands can’t afford to be ignorant in any era. Reprinted with permission. It’s time to face the music.

Social Media 192

Social Media Brands ROI Case Study 192

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Pam Moore

JULY 12, 2019

Content marketing ROI. ” Or “what was the ROI on your last content marketing campaign? ” Or “what was the ROI on your last content marketing campaign?” ROI is not something you have seen in a long, long time? 8 Bad habits that stop content marketing ROI in it's tracks.

ROI 60

ROI Content Marketing Template 60

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

B2B 117

B2B Trends Social Media UGC 117

Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. What is social media SEO? But the way you use them has changed.

SEO 157

SEO Social Media Strategy Hashtag 157

Webbiquity SMM

JUNE 1, 2021

This means if your audience is primarily on LinkedIn, go for text posts. Diversify your content: Although your core communication channel, along with video content, will take your brand to new places, that’s not enough. That’s a 44x ROI. Brands today run on the attention economy. The first impression matters.

Tips 352

Tips Marketing Privacy Influencer 352

Ignite Social Media

JULY 11, 2023

Businesses can expand their reach to broad audiences, raise brand awareness, and convert sales at different levels of the sales funnel by engaging on social media platforms like Facebook, Instagram, Twitter, Snapchat, TikTok, Reddit, and LinkedIn. Deciding which approach to use depends on your brand and your goals.

Advertising 60

Advertising Social Media Brands CPM 60

Buzz Marketing for Technology

FEBRUARY 9, 2010

Social Media gives you this great gift of the ability to create community because you publish content on a regular basis – think of the way publishers have created community around their brand and their editors – the same holds true for B2B marketers. Share this on Linkedin. Tweet This! Share this on Facebook.

B2B 178

B2B ROI Communities Marketing 178

Pam Moore

MAY 14, 2017

Did you know that brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands? Branding strategies, brand storytelling and even emotional branding is not new. Branding strategies, brand storytelling and even emotional branding is not new.

Brands 166

Brands Authentication Wikipedia Training 166

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. Impostors on social media present a real challenge for all major brands. Here’s what you can do to help protect your brand and your customers. They think they have found and followed your brand or organization.

Social Media 88

Social Media Brands Tips HootSuite 88

Sprout Social

NOVEMBER 28, 2022

In a recent LinkedIn poll , 52% of respondents said they used Stories to share other content, links and engage with their audience. This will help you connect your efforts back to business goals, and prove ROI. This is especially useful for brands who rely on long-form content, like media companies. Instagram story selfie ideas.

Instagram 127

Instagram Engagement Brands Avatar 127

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

ROI 140

ROI Social Media Social CRM Survey 140

Oktopost

SEPTEMBER 21, 2023

Through social selling, sales reps can engage prospective buyers and build brand credibility by appearing organically on their feeds during solution searches. Buyers no longer trust faceless brands – they trust people, friends, and experts. The solution is simple: talk like a human and not a brand.

Examples 136

Examples B2B ROI Analytics 136

Pam Moore

JUNE 4, 2019

How to increase sales, leads and ROI with conversion rate optimization. Need help taking your brand to the next level? Social Profit Factor can help you ignite your content and brand architecture to grow your online tribe and business with social networks such as Facebook, LinkedIn, Instagram and Twitter.

ROI 60

ROI Conversation Template Templates 60

Pam Moore

MARCH 25, 2020

We can launch a blog, start a business, embrace video live streaming, get on snapchat, Twitter, Facebook, LinkedIn, Instagram and everything in between and within a short time steal media attention from even some of the biggest, baddest media platforms that have been doing this for decades. Each of us has the opportunity to be the media.

Brands 78

Brands Smart Phone ROI Social Media 78

Oktopost

NOVEMBER 9, 2023

Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. Owned media includes channels a brand controls, like its website and social profiles. Paid media has become a non-negotiable in demand generation.

Examples 62

Examples B2B ROI CPA 62

Pixlee

DECEMBER 8, 2020

While not a new trend, social media content creators are blurring the line between brands, media powerhouses and marketers. . As brands look to adopt new models for engaging their audiences, creators become increasingly viable candidates for social media managers. This data is measurable and allows you to know what brings high ROI.

Social Media Management 96

Social Media Management Social Media Brands Content 96

Pam Moore

JANUARY 14, 2019

As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? The biggest mistake people make when it comes to building their social brand is blurring these two words. Becoming a human brand isn't going to happen overnight. What do I share?

Authentication 99

Authentication Brands Template Templates 99

Oktopost

OCTOBER 28, 2021

To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI. Places like LinkedIn, Twitter, and Facebook offer B2B companies new arenas to spread brand awareness and win new customers. LinkedIn Sales Navigator.

Tools 144

Tools B2B Price ROI 144

Pam Moore

SEPTEMBER 27, 2017

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” Of course a brand is not a human.

Strategy 167

Strategy Brands Avatar Training 167