Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. A way for consumers to stay up-to-date with the brand, hear about special offers, and occasionally advocate to their friends. Those two areas are a lot more interesting than the devolution of Social Media into direct marketing.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

MARCH 4, 2010

Also, I think another viable category for blogging for reputation, or to establish a voice of authority. Also, I think another viable category for blogging for reputation, or to establish a voice of authority. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. What do you think? What do you think?

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. Podcasts vs. YouTube. link] Jay Baer Thanks for the comment.

Social Media 150

Social Media B2B Strategy Consultant 150

Convince & Convert

FEBRUARY 5, 2010

Your photo was bigger and I am all for brand equity. Regarding comments about the search box location, I'm used to a left or central location on search engines (Google, Yahoo, etc.), Marc Keep your brand (logo) clear of any intrusions like images, color transitions and search boxes. Thanks for your help! link] jaybaer Best.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 143

Social Media Strategy Tourism Social CRM 143

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to retain customers, your social program is more about listening, problem resolution, and turning customers into advocates. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Of course, this isn’t entirely an either/or scenario.

Social Media 118

Social Media Strategy Social CRM Company 118

agora pulse

OCTOBER 26, 2020

Finding the right social media management tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. But with dozens of available options, how do you know which is the best social media tool? Social CRM. Social CRM.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Or, you could survey Web site visitors, gathering data in real-time.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture.

Social Media 137

Social Media Strategy Metrics Organization 137

Convince & Convert

APRIL 20, 2010

I am showing as 2291 keywords where my site appears in Google's index, but only 170 words where they have actually clicked through to the site itself. Whilst my site is very simple it was built from the outset to focus on the words brand, branding and more recently, social media.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

MARCH 3, 2010

Me Too Agencies realize how hot social media is, and they are scrambling to add social media expertise (real or imagined) to their services mix. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

JULY 28, 2010

Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results. Think outside your brand or service; another example is Kodak. Think outside your brand or service; another example is Kodak. Which brands of paint are best?

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? It builds brand loyalty like a gym membership. (I'm Smart, optimized content.

Content 125

Content Marketing Consultant Social Media 125

agora pulse

APRIL 7, 2020

Finding the right social marketing tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. But with dozens of available options, how do you know which is the best social media tool?

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What do you think? link] robertwheatley Amen.

Questions 162

Questions Social Media Consultant Education 162

Convince & Convert

AUGUST 26, 2010

To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.); or engaged in brand reputation management, often on a weekly basis. “We think we’re ideal for companies needing that next level of insight into online conversation,&# he said.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. Make sure you’re tying together your email program and your social media program. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Facebook fan pages are email newsletters 2.0

Social Media 136

Social Media Consultant Video Strategy 136

Convince & Convert

MARCH 23, 2010

Remember that EVERY page on your blog could be the “home&# page, so it’s imperative that your branding remain consistent, that you use a tagline to explain what your blog is about, and that you use state indicators to cue visitors as to where they are in the site structure.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

SEPTEMBER 21, 2010

• Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively? Hope that helps!

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

SEPTEMBER 21, 2010

What’s the soul of your brand. You may need to engage in some brand anthropology, and have an agency help you find your one thing. Many brands these days use social media to promote themselves and to reach out to their target audience. Develop a Social Media Strategy in 7 Steps [.] Volvo = Safety.

Social Media 168

Social Media Strategy Consultant Conference 168

Convince & Convert

SEPTEMBER 8, 2010

has agreed to allow their brand to be represented online in a way that conforms with Facebook’s unilateral set of rules speaks directly to the power of the Facebook user base. And that’s why your social media strategy must be tools-agnostic. The Live Feed and Social Graph is what they are selling marketers on.

MySpace 138

MySpace Facebook Social CRM Consultant 138

Convince & Convert

SEPTEMBER 21, 2010

At one point we discussed headline writing and what draws clicks within the social media content universe. I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. What content lessons do you take away from these results?

Social Media 143

Social Media Strategy Social CRM Consultant 143

Convince & Convert

MAY 20, 2010

They are tracking all of that, and by Christmas, Facebook will be a formidable competitor to Google Analytics. link] [link] Joby Semmler Love the Google “7 people who came to your Web site” line – RT @jaybaer: Are You Suffering From Premature Calculation? You know all that stuff that we “like&# now? well played Jay.

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. Lion Brand’s Lion Brand Notebook: Lion Brand is a yarn company that has been in business for over a century.

Social Media 130

Social Media Strategy Influencer Case Study 130

Convince & Convert

AUGUST 31, 2010

The problem is not that people are too infatuated with their “personal brands&# and refuse to engage meaningfully. Instead, our lack of social conversation is a byproduct of technological realities that do nothing but create obstacles for actual conversation. Is Technology the Problem, or the Solution? Absolutely not.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

JUNE 15, 2010

Now, go to Twitter and create a brand new account using your special new Gmail email address. As the social Web becomes every more interconnected, understanding how your customers are connected (or connectable) to your brand in social media is a sizable part of the success equation. Are you a social media detective?

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

MARCH 18, 2010

Why would a consumer “friend&# us or “fan&# us or “follow&# us in social media, unless they were either already a customer, or at the very least had us in their purchase consideration funnel? People don’t experimentally engage with brands in social media, they engage with the brands they already support.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

APRIL 22, 2010

Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Couponing on Facebook, “make us a haiku and win&# contests, and most branded iPhone apps fall into this category.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Convince & Convert

MAY 19, 2010

Whether it be discovered as a blog post via Google search, a video via YouTube or through an archive of indexed Tweets — we want the content we are looking for, when we are looking for it. This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines.

Social Media 140

Social Media Strategy Consultant Social CRM 140

Convince & Convert

AUGUST 3, 2010

Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

MARCH 9, 2010

And if you're not careful, you can come across looking like a complete amateur, and actually hurt your brand. It doesn't work well for very localised brands, because Twitter isn't really about your local network. It doesn't work well for very localised brands, because Twitter isn't really about your local network.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. You're right on about Twitter being only one of the channels for communication on the social web. I wish I could say the same for Google). I love Twitter.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

JULY 13, 2010

Threatens Your Personal Brand as a Leader: At the end of the day, clients and prospects want to buy your counsel — not your special departments’ and certainly not your junior staff’s. Then, define a social and thought leadership strategy to get them there. Stop delegating and start absorbing.

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why brands go to great lengths to humanize themselves on the social Web. How many brands or people do you know who are truly authentic?

Social Media 119

Social Media Strategy Survey Social CRM 119

Webbiquity SMM

MAY 2, 2017

Google Review Count: 175. A marketing intelligence tool that combines SEO features (such as keyword rank tracking and keyword research) with marketing channel tracking (search, email, social media, mobile, and paid) and competitive analysis. Google Review Count: 123. Google Review Count: 21. Social Media Optimization.

Tools 201

Tools Sample Samples Marketing 201

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Build Your Brand a Social Content Ladder in 5 Steps The More Things Change, The More Things Change philsimonsystems Pretty neat tool.

Social Media 165

Social Media Strategy Engineering Social CRM 165