Sprout Social

APRIL 6, 2022

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales.

Examples 114

Examples Brands Facebook Retail 114

Ignite Social Media

JULY 19, 2019

Pairing this with the rise of travel blogging and the highly-visual nature of social media, especially Instagram, social networking platforms have transformed into a top destination for wanderlusters and adventure-seekers. When it comes to reaching these users, here are our top travel brands on social. Travel and Leisure. Fuji ??? (??:

Travel 94

Travel UGC Brands Tourism 94

Keyhole.co

MARCH 24, 2024

The brand also talks about offbeat places around the world and what makes them unique. The regular contests create excitement, spreading brand awareness and driving increased engagement to the posts. The brand also posts influencer content and shares UGC on TikTok. million Instagram followers.

Communities 59

Communities Social Media Strategy UGC 59

Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. As we move into a new year, brands will need to continually assess and adjust their Instagram strategies to stand out. 1 Madewell.

Instagram 139

Instagram Brands UGC Travel 139

Ignite Social Media

JUNE 14, 2023

Hootsuite did a small experiment afterwards and found that posts with good captions generated 30% more reach than posts with hashtags. Search tactics in social media refer to the strategies and techniques used to increase the visibility and discoverability of content on social platforms.

Hashtag 152

Hashtag Social Media Strategy UGC 152

Ignite Social Media

APRIL 20, 2020

It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. So whether you’re revisiting your Instagram Stories strategy or starting from scratch, we’ve compiled the following insights and best practices to help elevate your brand marketing efforts.

Instagram 183

Instagram Brands Marketing Geotagging 183

Keyhole.co

FEBRUARY 26, 2024

From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. Due to their specific niche of aphrodisiac chocolates, the brand ran into marketing restrictions. So, they got creative with their approach.

Social Media 59

Social Media Strategy UGC Influencer 59

Social Media Strategies Summit

MAY 19, 2022

Alongside an increase in the number of businesses on social media, we see a massive increase in the quality of content by brands. Content Tool for Social Media – Feedly. The news aggregator app, Feedly , is not just a great place to find material but also a great place to keep it organized. Your Competition’s Social Media Sites.

Social Media 264

Social Media Content UGC Curation 264

Social Media Strategies Summit

NOVEMBER 18, 2022

Understand the role each platform plays in your path to conversion. Define the types of content that work best on each platform. We all know the platform is popular with younger audiences, but one in three TikTok users is aged 25 to 34 , while one in four is aged 35 or over. Typically, brands leverage TikTok to drive sales.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

Instagram 86

Instagram UGC Brands Hashtag 86

Pixlee

JANUARY 29, 2019

Between CES and NRF, we’re seeing innovative applications of technology that make brands stand out from the competition. The solution: With the Pixlee platform, users can send UGC straight to the Facebook ad platform to scale their ad content. And how do you quickly match UGC with the corresponding text reviews?

UGC 60

UGC Features Curation Influencer 60

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. Adapt to the platform. You’ve come to the right place. .

Strategy 86

Strategy Brands UGC Apparel 86

Later

SEPTEMBER 9, 2020

Introducing Shoploop: Google’s very own shoppable video platform! Although it’s only a few weeks old, the mobile app is already making a big splash among brands and influencers alike. . That’s because discovering new products on Shoploop is so easy. . Ready to learn more about this potential e-commerce game-changer? What is Shoploop?

Influencer 56

Influencer Platform Video Brands 56

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. Social media has revolutionized B2B marketing.

B2B 117

B2B Trends Social Media UGC 117

Webbiquity SMM

JANUARY 28, 2020

A social media hub or social hub is a digital tool that showcases content from various social media platforms at one location. The content can be aggregated in real time from social media platforms such as Twitter, Facebook, Instagram, Pinterest, and Youtube. The exact process varies a bit from one platform to another.

Social Media 168

Social Media UGC Aggregator Eventful 168

Social Media Strategies Summit

NOVEMBER 18, 2020

So, while brands and marketers can take part in the conversation unobtrusively, they can’t hijack it. In fact, 30% of consumers want educational, informative social content from brands. According to a Buffer survey, 85% of marketers aspire to build brand awareness through social media. Image via Sprout Social. Image via Buffer.

ROI 246

ROI Social Media UGC Discount 246

Sprout Social

MARCH 4, 2021

With growing competition, the best way for your brand to stand out on social media is through engagement. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. And creativity is the top reason why a brand’s social presence stands out.

Curation 141

Curation Data Content UGC 141

agora pulse

MAY 13, 2020

These tools can help you grow your business and get more out of this popular social media platform. With more than one billion active users, a highly visual platform, and a user base that skews heavily toward the under-35 age bracket, Instagram is an essential tool for marketers in almost any industry. How much does Easil cost?

Instagram 191

Instagram Tools UGC Marketing 191

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. Because, yeah, we do give a darn about our brand reputation. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. What is brand reputation? And you should too. Here’s how.

Reputation 106

Reputation Strategy Brands HootSuite 106

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

Instagram 68

Instagram UGC Brands Hashtag 68

agora pulse

SEPTEMBER 18, 2019

User-generated content (UGC) is a game-changer for businesses. It can help you foster stronger relationships with your audience while it simultaneously makes your brand more appealing (and more trusted) by new users discovering you. But is UGC worth all the effort? Run UGC-oriented campaigns. Share UGC regularly.

UGC 89

UGC Brands Content How To 89

Pixlee

AUGUST 23, 2021

Instagram is no longer a simple photo-sharing social media platform; from influencer marketing to Shoppable Instagram for brands, the app now caters to ecommerce more than ever. . For brands, understanding Instagram’s ecommerce features are crucial to succeeding on the app. How Does Instagram Checkout Work?

Features 52

Features Brands UGC Loyalty 52

Pixlee

AUGUST 23, 2021

Instagram is no longer a simple photo-sharing social media platform; from influencer marketing to Shoppable Instagram for brands, the app now caters to ecommerce more than ever. . For brands, understanding Instagram’s ecommerce features are crucial to succeeding on the app. How Does Instagram Checkout Work?

Features 52

Features Brands UGC Loyalty 52

agora pulse

SEPTEMBER 29, 2020

Instagram is an outstanding social media marketing platform. It’s undeniably valuable for businesses and brands in terms of the potential to connect with their target audience. Users are excited to follow and engage with brands on Instagram (more so than other platforms). But it’s also a lot to keep up with.

Instagram 140

Instagram Social Media Tools UGC 140

Social Media Strategies Summit

OCTOBER 3, 2019

Launched in 2016, the platform now boasts 500 million active users worldwide. The platform’s mission is to “ empower and share the world’s imagination, knowledge, and moments that matter. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience.”.

Brands 114

Brands Meme Hashtag Campaign 114

Pixlee

OCTOBER 13, 2021

Looking for some easy ways to improve your engagement rate and brand awareness on TikTok? We’ve got you covered with some valuable strategies successful brands on TikTok are already taking advantage of. Reshare user-generated content (UGC). Most brands today understand the importance of Influencer Marketing. In-feed ads.

Engagement 52

Engagement UGC Brands CPM 52

Ignite Social Media

NOVEMBER 13, 2018

As user behavior and the platforms themselves continue to evolve, it’s imperative to adapt to the social media landscape. These perceptions steer users’ decision-making process when deciding who to follow and, ultimately, which brands to trust on social media. A few months ago, we shared relevant trends for the back half of 2018.

Trends 143

Trends Social Media UGC Authentication 143

Later

FEBRUARY 16, 2021

More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . UGC is a great way to humanize your brand. Spotify’s Data Storytelling.

Campaign 91

Campaign Social Media Brands Apparel 91

Sprout Social

MAY 4, 2022

Challenges are a cornerstone of TikTok and represent some of the platform’s most popular videos. Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. This branded hashtag challenge resulted in 2 billion video views and 1.3

Brands 111

Brands Hashtag Trends Fashion 111

Hootsuite

APRIL 25, 2024

Content curation is when you source and post content from other brands and creators. Plus, you can align yourself with brands you admire or your audience loves by sharing their posts. If you’re tagged in any user-generated content (UGC) , use it to your advantage and repost it (with credit, of course). Hootsuite makes that easy.

Curation 64

Curation Social Media Management Tools Social Media 64

Social Media Strategies Summit

JANUARY 28, 2021

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Your Instagram captions are an opportunity to connect with customers and build brand trust and awareness. Clarify Your Brand Voice. Your brand voice is the core of boosting engagement on Instagram.

Instagram 130

Instagram Engagement Brands How To 130

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. Moreover, 47.4%

How To 133

How To Hashtag Influencer UGC 133

Keyhole.co

FEBRUARY 10, 2023

Instagram has become so much more than the photo-sharing platform it once was. billion users worldwide, the platform has quickly become a home of visual content, from selfies to even life hacks. The thing is, users on the platform have very attention spans and become much pickier about the account that is worth their ‘follow.’

Instagram 97

Instagram UGC Organization Analytics 97

Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation. What is brand safety?

Social Media 97

Social Media Brands HootSuite Policies 97

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. While some marketers have strayed away from activating on this platform due to the younger user base, others have found success on the channel. Instagram. Source: Statista.

Social Media 121

Social Media Brands Content Real Estate 121

Hootsuite

JULY 6, 2022

Instagram is a visually-based platform. Using a platform where your customers can see how your products and services might look on them or in their lives is a massive benefit to your sales. Folks are receptive to being advertised products or services on the platform. And to crowdsource sentiment on your brand.

Instagram 117

Instagram HootSuite UGC Influencer 117

Pixlee

JUNE 23, 2020

Social media is a powerhouse for marketers, with 50% of the world’s population using at least one platform. But with so many different social media platforms, it’s a challenge to get the most out of all your social channels. The impact of user-generated content (UGC) has been proven over and over. Why you Need a Social Hub .

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Brands Aggregator Curation UGC 77