Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

JANUARY 11, 2024

Types of Demand Generation Tools While some companies prefer to look broadly at marketing automation, others may choose a tool for a specific purpose, such as sending newsletters. Reporting and analytics Demand generation tools should help you better understand your customers’ behaviors or how your audience perceives your brand.

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

JUNE 28, 2023

It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. With automation tools, companies can target a larger range of customers and prospects across a range of channels. Why use marketing automation?

Team 106

Team Hubspot Marketing SMS 106

Buffer Social

JANUARY 22, 2024

So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Buffer Social

SEPTEMBER 5, 2023

All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three. What is a social media executive? Experts predict that figure will increase to 20.3

Social Media 90

Social Media How To Skills Hubspot 90

Sprout Social

OCTOBER 13, 2020

Communicating with customers on the front lines is a challenging and nuanced endeavor, especially for social media managers. In fact, according to data in the most recent Sprout Social Index, social marketers said their greatest challenge was identifying and reaching their target audience.

Hubspot 98

Hubspot Microsoft Collaboration Team 98

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. Nicole Votolato Montgomery, Associate Professor of Marketing at the McIntire School of Commerce, University of Virginia agrees: “The number one thing that brands are doing wrong on social media is trying to push product.

Engagement 156

Engagement Social Media How To Hubspot 156

Oktopost

MARCH 11, 2020

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. Today’s B2B buyers trust people, not brands. How Oktopost Can Help B2B Brands Transition From LinkedIn Elevate. Choosing the Right Platform.

LinkedIn 138

LinkedIn B2B Social Media Management Metrics 138

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Demand generation is a strategy that seeks to create new potential customers by increasing brand awareness and interest in the solutions you provide.

B2B 62

B2B Marketing ROI Hubspot 62

Oktopost

FEBRUARY 28, 2021

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. Today’s B2B buyers trust people, not brands. Why Oktopost Can Help B2B Brands Transition From LinkedIn Elevate.

LinkedIn 109

LinkedIn B2B Social Media Management Metrics 109

Buffer Social

SEPTEMBER 15, 2016

What does it take to get hired as a social media manager? Perhaps you’re looking for a job in social (or perhaps you’re hiring for one). There are a ton of different factors that could go into a successful stint on ever-changing social media. 3 Tips for Getting Hired as a Social Media Manager.

Social Media Management 40

Social Media Management Hubspot Social Media How To 40

agora pulse

SEPTEMBER 28, 2017

We don’t need to tell you just how powerful social media can be for your small business, but sometimes it can feel as though you’re only talking to robots. Social media spam can damage your brand’s reputation, so we’ve delved deeper into how you can avoid it. Don’t automatically follow people.

Social Media 120

Social Media Brands How To Review 120

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. It adds a message button to your Company page and an inbox to the admin center, so page admins and super admins can view and respond to members directly.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

JUNE 1, 2022

At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Both teams want the company to succeed.

Team 114

Team Marketing Collaboration Hubspot 114

Sprout Social

AUGUST 28, 2023

Companies are investing in these tools to get more out of their efforts. And social data is at the center of many marketing transformations. Sprout’s Listening capabilities set you up for early crisis detection and management by enabling you to identify spikes or unfamiliar trending words from customer conversations.

Team 87

Team Tools Marketing Hubspot 87

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? What Defines an Ecommerce Brand in 2022? A strong brand has an active community of consumers.

Strategy 52

Strategy UGC Brands Apparel 52

Oktopost

DECEMBER 5, 2022

Backlinks from social media. Social signals. How to use social media for SEO. Enhance brand awareness and brand search. What is the connection between SEO and social media? Social media in search. Social media traffic. How to use social media for SEO.

SEO 115

SEO Social Media Reputation Real Estate 115

Sprout Social

JULY 14, 2023

Research by Freshworks showed 72% of leaders believe that by aligning their sales and marketing functions, they can boost brand performance. Brands like Superoffice are already seeing the benefits of alignment on their bottom line with a 34% increase in revenue following integration.

Collaboration 76

Collaboration Marketing Team Hubspot 76

Sprout Social

APRIL 12, 2022

Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Public relations professionals must wear several hats.

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Statistics Skills Analytics Press Release 104

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. Scrap it if it feels tone-deaf.

Strategy 142

Strategy Metrics Hubspot Retail 142

agora pulse

JANUARY 28, 2020

Actually, you’ve probably been making the shift to this form of social media marketing already. Relationship marketing expert and thought leader Jessika Phillips recently joined Agorapulse’s Social Pulse Weekly Show to share what social media managers should know about dark social.

Remix 139

Remix Social Media Management Conversation Social Media 139

Sprout Social

NOVEMBER 19, 2020

It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space. Earlier this year, Sprout announced a new integration with Microsoft Dynamics 365 which complements our existing suite of CRM and help desk integrations including Salesforce, HubSpot and Zendesk.

Reddit 100

Reddit Hubspot API Reputation 100

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Pick 4-5 competitors, including brands that are bigger and smaller than yours. Persona Template.

Social Media 113

Social Media Strategy Guidelines Template 113

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 137

Analytics Report Social Media Google 137

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is the best aspect of being a social media manager?

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Social Media Management Social Media How To Consultant 161

Firebelly

MARCH 28, 2016

Spring has sprung and it’s time to clean up your social media channels! For Blogs: HubSpot’s Website Grader. Simply enter your blog URL, click ‘Get Your Answer’ and the HubSpot Website Grader will give your blog a grade on a scale from 1-100. Get your Facebook audit here.

Social Media 100

Social Media Tools Hubspot HootSuite 100

Oktopost

JULY 22, 2021

When people talk about your industry, brand, or products, Social CRM allows you to gather valuable insights and feedback — or even join in the conversation — while the conversation is ongoing. Social CRM greatly reduces the time and labor required to monitor social media and respond to issues in a timely manner.

Social CRM 96

Social CRM B2B How To Patterns 96

Oktopost

FEBRUARY 1, 2024

Your business is unique, but do your brand assets reflect that? B2B buyers are bombarded with information daily, and only so many brands can stand out. When the time comes to pull the trigger and invest in a solution, those are the brands they will go for. By neglecting your brand, you’re letting your competitors overtake you.

Brands 62

Brands Hubspot Marketing B2B 62

Sprout Social

JANUARY 4, 2021

Inspiration for your social media marketing pitch. In 2021, brands may be a bit more cautious with their content due to the pandemic and growing concerns around appearing out of touch or insensitive to consumers’ needs. However, that doesn’t necessarily mean you need to completely reinvent your brand and social strategy.

Campaign 122

Campaign Social Media Marketing Metrics 122

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Why you need a social media management tool.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Buffer Social

JANUARY 23, 2018

Social Media Strategies Summit (Apr 24-26, Chicago). Social Media Camp (May 2-3, Victoria, BC). The Social Shake-Up (May 7-9, Atlanta). Brand Marketing Summit (May 30-31, San Francisco). Social Media Summit (May, Dublin). Social Day (May 30 – Jun 1, London). Social Media Camp.

Conference 103

Conference Social Media Price Hubspot 103

Oktopost

JULY 13, 2023

This is mainly because, due to the new digitized age that we find ourselves in, social media is not just a luxury for marketers, it’s a necessity. Visibility, then, has become the difference for companies seeking success, customer attention and customer loyalty. Always have done, always will – and we don’t mind saying it!

Social Media Management 62

Social Media Management Social Media Tools ROI 62

agora pulse

OCTOBER 26, 2020

Shopping for social media management tools? Or need to upgrade to a new social media scheduling app? Finding the right social media management tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget.

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Social Media Management Social Media Tools Social CRM 138

Pam Moore

MARCH 14, 2019

If there is one thing I learned after working in my 15+ year career in corporate America managing product and brand for startups to some of the world's largest enterprise brands as well as the past 9 years running my agency, is that no product or tool is ever what their website says it is, period. I am not kidding. Agorapulse.

Platform 60

Platform Marketing Training Hubspot 60

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. Growing an audience.

Social Media 40

Social Media Social Media Management Project Marketing 40

Oktopost

JANUARY 25, 2021

LinkedIn alone generates 80% of social media B2B leads these days. 75% of B2B buyers research their purchases on social media. Social media has become the key to demand generation. Many B2B companies know they have a product or service that can solve problems for lots of businesses. Set your goals.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156