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4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement.

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5 Tips for Turning Your Social Media Following Into a Paid Membership Community

Buffer Social

When I was building a social media audience for an e-commerce company I ran a few years ago, the go-to options for monetizing that audience never appealed to me. It felt like advertising or brand sponsorships would water down the content. But more importantly, putting yourself on a pedestal isn’t what community is about.

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Is a Discord community right for your brand?

Sprout Social

Gen Z, in particular, is opting to spend time in smaller, private online communities. Marketers, creators and community builders looking to future proof themselves should take a moment to reflect—are you part of that “digital campfire? Discord is not a traditional social media platform. A Discord server is a hub.

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Interview: EMC Does Social Media From The Inside Out

Adam Cohen

Recently I had a discussion with a client about doing social media “inside out&# – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. How did EMC start on their social media journey? Turns out it was a timely ask.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Social media isn’t always the right tool for the job. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Email me for a calendar).

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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Your content team shouldn’t the only ones managing your company’s social media accounts. Brands are revisiting social media as a community-building tool, rather than a marketing platform. Pro sports is just one of many industries that struggle to connect with fans consistently via social.

Team 152
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Enterprises Struggle To Measure Social Media ROI

Proactive Report

Our recent study of the top companies across several categories revealed that on average just over 80% are using some form of social media. And an impressive 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of. In fact, it will be really easy. Follow me on Twitter.

ROI 82