Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Influencer 61

Influencer Instagram Brands Fashion 61

Hootsuite

APRIL 15, 2020

In this post, we’ll offer our best tips and tools for social media collaboration. Social media collaboration: a step-by-step process. The first step in ensuring successful social media collaboration on a team is assigning roles. Someone is moderating outgoing messaging for brand consistency. Here are some ideas.

Collaboration 135

Collaboration Team Social Media Tools 135

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brands 104

Brands How To Sentiment Metrics 104

Pam Moore

NOVEMBER 27, 2020

Why Collaboration is Important . Ask any modern professional, and they’ll tell you that collaboration is one of the biggest daily challenges. . Gone are the days of the bored social media specialist who could just plug his band on the shoe store’s Facebook page they manage without anyone asking questions. . Plan ahead.

Collaboration 78

Collaboration Social Media How To Meme 78

Pam Moore

NOVEMBER 27, 2020

Why Collaboration is Important Ask any modern professional, and they’ll tell you that collaboration is one of the biggest daily challenges. Gone are the days of the bored social media specialist who could just plug his band on the shoe store’s Facebook page they manage without anyone asking questions. Plan ahead.

Collaboration 78

Collaboration Social Media How To Meme 78

Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. Source: Pew Research.

Brands 108

Brands Facebook Journal Issues 108

Social Media Today

OCTOBER 19, 2018

Facebook is rolling out some new updates to its Branded Content tags in order to improve transparency on brand/creator collaborations.

Brands 144

Brands Content Facebook Collaboration 144

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 109

Brands How To Authentication Collaboration 109

Keyhole.co

NOVEMBER 22, 2023

Today, social media has become an integral part of our lives, and Facebook stays dominant in the marketing landscape. With over 3 billion monthly active users, Facebook provides a vast pool of potential customers for businesses and brands. Why Facebook Marketing?

Brands 52

Brands Facebook Marketing Advertising 52

Social Media Strategies Summit

APRIL 11, 2024

However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship. 83% of people care as much about how a brand treats them as they do about the quality of its products.

Social Media 234

Social Media Tips Marketing UGC 234

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Source: Hubspot Facebook. PRIORITY PLATFORM: Facebook and Instagram Advertising. Source: Shopify Facebook.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Your audience never sleeps and neither should your Facebook content.

Facebook 117

Facebook How To Publishing Analytics 117

Ignite Social Media

DECEMBER 7, 2020

Since early last year, Facebook has been putting more emphasis on groups within its platform. This was something Facebook lost ground on in more recent years and saw users spending time on other platforms to have these experiences with both people they know and brands. Why Facebook Groups Are Important. Media Placement.

Groups 200

Groups Groups Tips Facebook 200

agora pulse

MARCH 20, 2018

Whether you’re a social media agency or a brand, there’s no doubt about one thing– coordinating multiple team members to work on a social media account is challenging. Having multiple team members working on the same account can be fraught with problems which can damage, or even sink, the brand. The brand voice.

Collaboration 104

Collaboration Team Social Media Report 104

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

B2B 112

B2B Influencer Brands Marketing 112

Waxing UnLyrical

FEBRUARY 24, 2016

Even during the Super Bowl, we saw brands such as Marriott, Amazon, and even Gatorade jump on board, with ads just on Snapchat. In addition, there are other brands that advertised during football’s biggest night that you may want to check out. How have you used Snapchat for teamwork and collaboration? Visual Chat session.

Collaboration 100

Collaboration Platform Class Proposal 100

Pixlee

JUNE 24, 2020

Researching influencers before choosing one to work with can save brands a lot of time. Once a brand has decided on what type of campaign they want to run, the immediate criteria brands should be looking for are authenticity, consistency, reach, and engagement. Find the Right Influencer & Platform.

Collaboration 98

Collaboration Influencer Campaign UGC 98

Social Media Strategies Summit

APRIL 8, 2021

What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. Clearly, Facebook hopes that by attaching its latest attempt to an already popular platform, it’ll see much better results. Tag friends or collaborators.

Instagram 233

Instagram Brands Real Estate Remix 233

Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation. What is brand safety?

Social Media 98

Social Media Brands HootSuite Policies 98

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 127

Strategy Brands Hubspot Survey 127

Mindjumpers

DECEMBER 12, 2014

The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. And do you take local context into consideration when creating Social Media content for your global brand? How to advertise and optimise posts on Facebook. So why not get started?!

Social Media 252

Social Media Brands Content Communities 252

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. This monetization tool brings brands and social media creators together to create and share branded content that builds trust and expands reach. Be set to Public.

Brands 96

Brands HootSuite Project Metrics 96

Social Media Today

MAY 19, 2018

Facebook's testing a new branded content 'Branded Content Matching' platform, which highlights relevant influencers you can partner with on marketing campaigns.

Influencer 128

Influencer Platform Collaboration Facebook 128

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Bonus: Download your free pack of 5 customizable Facebook cover photo templates now. What is a Facebook engagement post?

Engagement 111

Engagement UGC Facebook HootSuite 111

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? What is the benefit of marketing on Facebook Messenger?

Strategy 119

Strategy Facebook Marketing FAQ 119

Webbiquity SMM

JANUARY 24, 2023

While this platform has already played a huge role in social media trends over the last couple of years, brands will likely continue to utilize it for advertising purposes this year, despite serious security concerns. Above all, customers want to be able to communicate with the brand they’re interested in.

Advertising 238

Advertising Social Media Strategy Authentication 238

Hootsuite

APRIL 19, 2021

Creator Studio is a dashboard for brands and content creators using Instagram and Facebook. Creator Studio is Facebook’s free dashboard that social media marketers and content creators can use to manage Facebook Pages and Instagram accounts. Facebook Creator Studio features. Source: Facebook. Upload video.

Instagram 140

Instagram HootSuite Facebook How To 140

Social Media Today

JULY 14, 2018

Facebook is testing out new information labels for branded content collaborations, improving transparency for on platform ads.

Brands 89

Brands Content Facebook Collaboration 89

agora pulse

JULY 29, 2020

I f you use Facebook for marketing and advertising, you need Facebook Business Manager. Here’s a guide to what it is, how to use Facebook Business Manager, and how you can benefit from it. Why Should I Use Facebook Business Manager? You can create a Facebook Page and use your personal Facebook account to access it.

Facebook 154

Facebook How To Notification Instagram 154

Sprout Social

AUGUST 14, 2018

Facebook Stories is just one of the latest ways to delight your customers with visual content. Facebook brought Stories to the market after the format achieved phenomenal success on Snapchat. Facebook supports 2.23 Just 14 months after launching, Facebook had 150 million active users per day for Stories.

Brands 88

Brands Facebook Upcoming Real Estate 88

Pixlee

JANUARY 24, 2022

As marketers, we are constantly trying to innovate the various spaces our brands occupy to ensure maximum audience engagement and retention. A new renaissance period is emerging in technology and branding: Web3. Tech-savvy brands like these seek out creators within the space to capitalize on pre-existing community and notoriety.

Brands 85

Brands Authentication Collaboration UGC 85

Convince & Convert

AUGUST 8, 2013

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. What’s unique about this community is that it’s inspirational, versus highly branded.

Collaboration 141

Collaboration Communities Social Media Tumblr 141

Sprout Social

MAY 15, 2024

Social media manager tasks: A daily overview A social media manager’s daily tasks are jam-packed with efforts to increase their brand’s online influence and follower interaction. Establishing guidelines for brand voice, visual identity and messaging across all channels. But what does their day-to-day life actually look like?

Social Media 114

Social Media Social Media Management Sentiment Collaboration 114

Social Media Strategies Summit

NOVEMBER 30, 2020

And this is the potential that ecommerce brands are capitalizing on. Plenty of small brands were built for Instagram, or rather, it was Instagram that helped build them in the first place. Ecommerce brands need to make the most of this opportunity. It allows brands to showcase their products on posts and Stories.

Products 163

Products Instagram Brands How To 163

Hootsuite

AUGUST 11, 2022

Brand awareness: It’s one of those concepts you know you need to understand, but perhaps you find it somewhat… hard to pin down? Brand awareness = people being aware of your brand. And what’s the exact brand awareness definition that makes sense for your business? What is brand awareness? You’re not alone.

Brands 120

Brands HootSuite Film Instagram 120

Hootsuite

MARCH 22, 2023

Social media SEO should be part of any ambitious marketer’s repertoire, but today, we’re diving into Facebook-specific tactics. That’s right — we’re cracking open the secret recipe to Facebook SEO! What is Facebook SEO? If your Facebook page is a mini-website, picture Facebook’s feed as the SERP.

SEO 111

SEO HootSuite Facebook URL 111

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. billion monthly active users. Owlet Baby Care.

Campaign 139

Campaign Facebook Influencer Embedding 139