Sprout Social

OCTOBER 24, 2019

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

UGC 54

UGC Loyalty Brands Curation 54

Keyhole.co

OCTOBER 26, 2023

Chanel’s bags, clothes, jewelry, and perfumes might be extravagantly priced, but the luxury fashion brand is a name everyone recognizes. This works across all their campaigns, initiatives, and outreach programs. Chanel has gone beyond their niche consumer base and nurtured a widespread community in the realms of fashion and apparel.

Fashion 52

Fashion Platform Engagement Social Media 52

Hootsuite

MAY 12, 2020

Don’t post unauthorized commercial communications or spam on Instagram. And here’s more from the Community Guidelines : Help us stay spam-free by not artificially collecting likes, followers, or shares, posting repetitive comments or content, or repeatedly contacting people for commercial purposes without their consent.

Software 145

Software Instagram Tools HootSuite 145

agora pulse

DECEMBER 6, 2018

Community-building and relationship-building should be an important part of your social media marketing efforts. Most brands try to get their customers to create UGC, but then fail to actually do much of anything with it. A lot of customers will share their experience with your brand in a Story instead of a conventional post.

UGC 122

UGC Social Media Content Notification 122

Mindjumpers

OCTOBER 18, 2011

A simple sign showing that you’re on Facebook is one solution to do this, but to take it one step further, I will here refer to the brand Charlotte Russe and its woman’s clothing store at a mall in Tukwila, Washington. Otherwise, it is after a short period easy to lose your fans again, and this is something many brands might forget.

Posterous 228

Posterous Examples Engagement Brands 228

Pixlee

SEPTEMBER 29, 2021

It’s no secret that influencer marketing , when done right, is powerful in boosting brand awareness, conversion, community engagement, and more. Research indicates that 63% of people trust the messaging from influencers more than they trust brand messaging. The positive results it can yield are a real eye-opener.

Influencer 52

Influencer Collaboration Authentication Campaign 52

Buffer Social

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. When consumers post about a brand on social media, they can influence their followers’ buying decisions. People trust people.”

UGC 71

UGC Content Case Study Influencer 71

Debbie Weil

NOVEMBER 6, 2010

They received 1,200 submissions, chose five and had the community vote to select the winner. The Pepsi Refresh campaign nailed this particular sweet spot. On Pepsi’s side is credit for being socially responsible, enhanced brand awareness and a savings of $20M or so not spent on Super Bowl ads.

Social Media 148

Social Media Posterous Proposal Discount 148

Pixlee

DECEMBER 6, 2018

Here are five brands that have optimized their sites in unique ways to win this holiday season. Brand storytelling is an important part of today’s advertising. People connect with brands that have a “heart & soul” component behind the façade. Their site’s goal is to sell posters and gather money for charities.

Posterous 41

Posterous UGC Yahoo Sports 41

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133

Brands Message Boards Travel Forums 133

Hootsuite

APRIL 20, 2020

People join Nextdoor to connect with their neighbours and communities. Nosy neighbours may grab the headlines, but businesses are central to the Nextdoor community. Other platforms start global and offer targeting tools to help brands find their local audience. Engage with the community. Share special offers. Add a photo.

How To 145

How To Metrics Reputation HootSuite 145

Mindjumpers

JUNE 28, 2010

If you wanna try it out for the first time, you can go for one of the free services, but if you are a company or a brand, you should go for the selfhosted Wordpress option. Besides these services I have mentioned, large services also include Posterous and Typepad. I will go through to most widely used blogging services.

Tumblr 189

Tumblr WordPress Blogger Domain Name 189

Pixlee

JULY 2, 2021

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “ Send Tweet: Insights from the #PixleePros.” From there I very quickly I pivoted from just a brand designer to a full blown marketer. They’re branding themselves.

Sports 52

Sports Communities Brands Company 52

Twist Image

OCTOBER 17, 2012

When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. Being a full-service digital marketing agency, we were looking beyond the two core brand personalities of the time. There were no Red Bull stickers or posters or t-shirts or hats. What Red Bull does.

Strategy 108

Strategy Case Study Sports Marketing 108

Techipedia: Tamar Weinberg

AUGUST 25, 2010

A response came from a business owner who had the perfect answer on her website and directed the original poster to the website for a detailed reply. When I reviewed the poster’s account, I understood why. Just do it while giving back to the community as well. Have you read The New Community Rules ? I understand!

Social Media 272

Social Media Engagement Forums Policies 272

Keyhole.co

MARCH 27, 2023

Remember the iconic Spotify Wrapped campaign or the #PutACanOnIt by Redbull? Unless you have been living under a rock, such social media campaigns are inspirations to every marketer. billion social media users, and if you can please even 1% of it, you will be rewarded with unmatched branding. What is a social media campaign?

Campaign 52

Campaign Social Media Marketing Metrics 52

agora pulse

JANUARY 25, 2021

What’s a community manager? And why should community managers have their own special day? Find out more about this special social media role and tips for celebrating Community Manager Day. We’ll look at the role of the community manager throughout history and how it has evolved. Pre-Internet.

Communities 112

Communities Forums Disqus Social Media Management 112

Unmetric

SEPTEMBER 10, 2019

While Barack Obama, Katy Perry, and Justin Beiber run the show as the most-followed people on Twitter, we wanted to know which brands were most followed. Luckily, we have a Twitter analytics tool that tracks, among other things, which brands have the most followers. So what are brands offering to keep their audience engaged?

Brands 123

Brands Twitter Fashion Ensembli 123

Firebelly

JANUARY 13, 2010

People log on to Facebook to interact with their friends and brands, NOT to be bombarded with with your conversations on another platform that dont apply to them. Pretty good Johnny Cochran type line) Doug I dont think Chad and yourself are talking about the same type of poster. To sum it up, I guess I think "When in Rome."

Syndication 101

Syndication MySpace Paid Search Social Media 101

Audiense

JUNE 7, 2016

It has a unique value, where you can reach people in real-time and also get their feedback in real-time – which isn’t the case with other means of communications like a press release or a poster etc. Since then, how much has that amplified your communication on Twitter? — WHO (@WHO) May 24, 2016.

Strategy 60

Strategy Twitter Social Media Tweetdeck 60

Sprout Social

APRIL 15, 2024

Types of crises to manage Stages of crisis management 5 crisis management strategies for your brand What is crisis management? A reputational crisis can damage your standing with loyal customers and negatively impact brand reputation. Automated chatbots keep every communication during a crisis on-brand.

Press Release 88

Press Release Banking Reputation Marketing 88

ProBlogger

DECEMBER 30, 2011

She has become famous for her weekly resource posts, Fetching Friday , and is a prolific guest poster on many high-profile sites. Her work is highly regarded in the social media community and she was recommended multiple times in the comments section on last year’s list. He also has a talent for community engagement.

Blogger 52

Blogger Blogosphere Curation Case Study 52

Unmetric

SEPTEMBER 27, 2019

And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. So which are the most followed brands on Facebook in 2019 and how did they get there? Top brands on Facebook.

Brands 96

Brands Facebook Campaign Sports 96

agora pulse

MAY 13, 2020

Start with an Instagram post or Stories template, and add text or graphic elements that make your brand shine. per user per month for premium features and brand kits; Easil Edge features everything from Plus and thousands of industry-tailored templates. Contact Like2Buy directly to get pricing for your brand.

Instagram 191

Instagram Tools UGC Marketing 191

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s really not that hard!

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

MAY 25, 2010

Digital marketing isn’t about campaigns, it’s about waterfalls. link] #bgsd [link] jwalcher RT @emorgenstern: @jaybaer shares outstanding content from #caprsa with @bgindra as "poster child" [link] [link] jessflynn RT @bgindra: @jaybaer shares Digital & Dollars, the preso we did at #CAPRSA. Every search.

Marketing 124

Marketing Social CRM Conference Social Media 124

Social Media Strategery

FEBRUARY 9, 2010

and social media communities have been telling our bosses and clients for years now? The social media community seems to have realized the value these outsider perspectives can bring – just last year I attended conferences featuring Jermaine Dupri , Brooke Burke , and Jalen Rose. Sound familiar? discussion. Or Tim O’Reilly.

Gov 2.0 94

Gov 2.0 Organization Sports Forums 94

Pixlee

MARCH 29, 2021

Here’s where brand ambassadors come into the picture. Who is a Brand Ambassador? A brand ambassador is a person appointed by a company or an organization to showcase the positiveness of the brand and its products. A brand ambassador can be a single person or a group of people. Why Ambassador Marketing?

Marketing 95

Marketing Discount Influencer Authentication 95

Unmetric

SEPTEMBER 27, 2019

And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. So which are the most followed brands on Facebook in 2019 and how did they get there? Top brands on Facebook.

Brands 72

Brands Facebook Campaign Sports 72

Hootsuite

SEPTEMBER 16, 2022

Manage cross-platform campaigns in a central location. Social media analytics tools are solutions that give marketers the ability to track, analyze, and understand the performance of social posts and campaigns. Make it easier to calculate the ROI of your organic and paid social campaigns. Collaborate effectively with teams.

Social Media 134

Social Media Tools Marketing Analytics 134

Keyhole.co

DECEMBER 1, 2023

Here is an example from Samsung’s community page where most posts are user-generated ones curated and shared by Instagram. Plus, to become a savvy brand that has a pulse on audience opinions, social listening should be your friend. Including user-generated content (UGC) in your account is a smart way to attract a wider audience.

Instagram 59

Instagram How To UGC Curation 59

Hootsuite

JULY 14, 2021

And an engaged audience that wants to interact with your brand is something every marketer should aim for. Calculate it on a post-by-post basis or for an entire campaign — for any social network. Candle brand Paddywax posts a mix of product shots and lifestyle shots, but everything is well lit, well framed and visually striking.

Engagement 145

Engagement Facebook HootSuite Groups 145

Pam Moore

JULY 8, 2019

Some are difficult or confusing to use, and plenty don’t have the features or support that brands need for their campaigns. Image source: SEMrush Social Media Poster, which offers Pinterest scheduling . How to Activate Your Social Media Audience and Communities. Social media software can fail you.

Software 113

Software Social Media HootSuite Marketing 113

Webbiquity SMM

DECEMBER 9, 2014

However, when used correctly and with the interests of the Reddit community in mind, it can be used to drive highly specific traffic to your website, build a fan base around your brand, and reach internet “influencers” who can help spread and promote your best content. What is Reddit and How Does it Work? Honest Marketing.

Reddit 188

Reddit Marketing Curation How To 188

Social Media Strategery

AUGUST 8, 2010

Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. It might be that new guy over in community relations, or maybe it’s your webmaster. Remember, social media is driven by the person, not the position. It might be Kim over in HR.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Later

OCTOBER 22, 2020

We recommend typing in niche community-orientated hashtags with less than 100k hashtags to get the best results. Got a last-minute influencer campaign coming up but no content yet? Here are our top 4 ways to use the Calendar Notes feature for your brand or business. . Hello, new mobile calendar view! Want to learn more?

Hashtag 60

Hashtag Real Estate URL Features 60

Later

FEBRUARY 9, 2020

Scheduling Instagram posts and stories in advance is one of the best ways to get more time back in your schedule, so you can invest more time in engaging with your community, or planning your next campaign strategy. . Building a loyal fan base and community around your brand. Generating an affordable marketing stream.

Instagram 63

Instagram UGC How To Hashtag 63