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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Brand protection How you handle complaints directly affects your brand’s reputation. Here is a report from Sprout’s Listening capability.

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Director of Content Tipped as Top New Marketing Job in 2014

Proactive Report

Know how to research the landscape around the brand. Monitor industry and customer trends and sentiment. You probably have people in your organization who could wear this hat if they had some content strategy training. Content Marketing content marketing content strategy media training visual' Google Plus.

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Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

What’s worse is that your preferred monitoring tool might not pick up on nuances such as irony, sarcasm, etc. This is why no matter how well your algorithm is trained to analyze sentiments, it’s always a good idea to have a human go over the data and double-check it. Sign up for the free trial now. What is social sentiment analysis?

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Brandwatch also offers many new listening features like image analysis, historical data, trending topic identification, and entity tagging to train AI. Pro: Brandwatch always has some of the most innovative features in the social media monitoring space. Awario Awario is another popular brand monitoring tool.

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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

Assuming you choose a good brand listening tool like Keyhole, it’ll do most of the heavy lifting in this arena. However, it’s up to you to help the tool perform optimally by training it to recognize and classify your data to your specifications. This can lead to flawed outcomes.

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12 Best Social Media Automation Tools For The AI Age (2023)

Keyhole.co

Here, you get instant access to brand mentions across social, news, blogs, videos, etc. Moreover, it also offers brand tracking tools to help you monitor competitor performance.

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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

Empower your social media team: Train your team to handle a variety of customer queries and issues. They should be capable of solving problems, empathizing with customers, and effectively representing your brand.