The Way of the Web

MARCH 3, 2012

I run training courses in writing and marketing. I run training courses in writing and marketing for other people. Defining what you and your brand do: Rather than worrying too much about an exact definition, it’s better to have an idea which you and any employees can broadly follow, but also be flexible within.

Project 40

Project SEO Reputation Training 40

Keyhole.co

OCTOBER 21, 2023

Why it matters Social media monitoring isn’t a luxury in today’s digital world; it’s a requirement. Management of brand reputation Your brand’s most valuable asset is its reputation. Brand custodians: Protect your brand’s reputation and foster enduring brand loyalty.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Sprout Social

JANUARY 16, 2024

Competitive Analysis : Compare sentiment towards your brand with competitors to understand where you stand in terms of positioning and public perception. Brand Insights: Gather and interpret data on brand reputation, customer experience , and product strengths and weaknesses to develop a solid brand strategy.

Sentiment 89

Sentiment Analysis Tools API 89

Keyhole.co

OCTOBER 7, 2020

On top of sentiment analysis, Keyhole also offers influencer tracking, event monitoring, and market research capabilities. Con: Keyhole is a focused social and brand monitoring tool, so it doesn’t offer some of the deep text mining features of enterprise-level solutions—which aren’t needed by the majority of marketers.

Sentiment 59

Sentiment Analysis Tools Price 59

Keyhole.co

OCTOBER 31, 2022

It’s so easy and intuitive, in fact, that you won’t need to re-train your whole team. Another reliable tool that allows you to monitor your hashtags, Socialert also allows you to track keywords and accounts. Start Free Trial. This can help you find potential influencers to reach a wider audience. BrandMentions.

Hashtag 52

Hashtag Analytics Tools Price 52

Keyhole.co

DECEMBER 10, 2022

Keyhole is a real-time social media analytical tool that can help you monitor your social media metrics and share actionable data points with the stakeholders. Whatever your social media marketing scope is, Emplifi alternative Keyhole can monitor it. And their training guide does not offer much help. Who is it for?

Social Media 52

Social Media HootSuite Sentiment Marketing 52

Keyhole.co

FEBRUARY 13, 2022

Pro: You can search the Internet for specific conversations about your brand, segment those conversations into categories, and analyze them to spot out critical information. Con: Brandwatch can be quite technical for someone new to brand monitoring tools and the query structure can be tedious. BrandMentions.

Analytics 52

Analytics Social Media Tools Price 52

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They use Hierarchical Topic Discovery, which is more accurate than Sentiment or NLP because it clusters conversations based on natural language rather than sentiment.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275