article thumbnail

Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

But when was the last time you actually went to see what people have to say about your brand? I guess we can all agree that marketing goes far beyond the numbers. Marketing is about feelings, opinions, and emotions (in the end, 95% of all purchases are emotional; it’s no secret).

article thumbnail

Director of Content Tipped as Top New Marketing Job in 2014

Proactive Report

According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. Know how to research the landscape around the brand. Monitor industry and customer trends and sentiment. You probably have people in your organization who could wear this hat if they had some content strategy training.

Tips 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. HubSpot HubSpot is an all-in-one stack of marketing, sales, and service tools.

Tools 84
article thumbnail

How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

Case for brand sentiment analysis Here are some of the ways you can put sentiment analysis to good use for your brand and the benefits you can expect to reap when you do: Know your audience Successful businesses know their customers like the back of their hands. The brand’s net positive sentiment dropped from 23% to -4%.

article thumbnail

12 Best Social Media Automation Tools For The AI Age (2023)

Keyhole.co

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. Keyhole Social media marketing is much more than fun posts and replying to comments. With a user base of over 4.59

Tools 52
article thumbnail

The complete crisis management guide for marketing leaders

Sprout Social

These crises can be minimized (or even avoided) with training, internal strategies and protocols. Financial crisis Financial crises can be caused by bad internal management and external factors like market fluctuations or lackluster economies. External events. Think of natural disasters, online rumors or network hacks.

article thumbnail

5 Ways To Use Social Media Content For Customer Success

Keyhole.co

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Keyhole helps brands learn their impact online.