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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Brand protection How you handle complaints directly affects your brand’s reputation. Here is a report from Sprout’s Listening capability.

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Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

But that’s only the beginning of your journey – you must be able to understand the kind of interactions people are having with your brand, and this makes sentiment analysis an essential factor for growth. What’s worse is that your preferred monitoring tool might not pick up on nuances such as irony, sarcasm, etc.

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12 Best Social Media Automation Tools For The AI Age (2023)

Keyhole.co

Here, you get instant access to brand mentions across social, news, blogs, videos, etc. Moreover, it also offers brand tracking tools to help you monitor competitor performance. The platform lets you generate practical content ideas and hashtags to escape the creative block.

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Brandwatch also offers many new listening features like image analysis, historical data, trending topic identification, and entity tagging to train AI. Pro: Brandwatch always has some of the most innovative features in the social media monitoring space. Awario Awario is another popular brand monitoring tool.

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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

GoPro The camera company GoPro actively encourages users to share videos taken with their products on social media using specific hashtags. Bonus: You can add campaign hashtags and keywords to Keyhole. It goes beyond just monitoring social media platforms for brand mentions and hashtags.

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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

Gather strategic insights When Nike released their 2018 ad featuring Colin Kaepernick after he took a knee during the National anthem, their online mentions began overflowing with negative comments including #boycottNike hashtags. The brand’s net positive sentiment dropped from 23% to -4%. How do you determine brand sentiment?

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Top 15 [Paid + Free] Hashtag Analytics Tools in 2023

Keyhole.co

It involves consistently monitoring and evaluating your audience’s needs and preferences. Hashtag tracking can make this process much easier, and effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Hashtags and Their Significance. Of course, you have.

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