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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. Jump ahead: What Kind of Social Data Can You Analyze?

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Top 7 Mention Alternatives For 2024

Keyhole.co

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps.

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Hootsuite Hootsuite is one of the longest-standing and most popular social media management platforms. While it’s best-known for its social media publishing features, it does possess a suite of social listening features, branded as Hootsuite Insights Powered by Brandwatch.

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21 best social media analytics tools

Unmetric

And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. Take a look at the list of tools we’ve put together to help you analyze your social performance. CoSchedule has more to offer besides their social media organizer.

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How to create a complaint management system to protect your brand reputation

Sprout Social

A complaint management system will quickly identify, categorize and organize complaints to solve customer problems fast, so your team can focus on executing a winning customer experience strategy. Brand loyalty A negative experience with your brand may deter some customers for good.

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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks. As marketers, this is a huge problem. Another bonus?

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How One Unhappy Customer Multiplies Across Social Media

Firebelly

The company was arrogant -- all but the social media manager who chimed in on my post. The service was questionable. In my instance the company's policy, which is special to Firestone and not to the industry as a whole, stood in the way.