Harp Interactive

JANUARY 12, 2010

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. In order to make things easy you should fiirst create a place that will aggregate all your monitoring results like an RSS reader. Monitor This.

Trendrr 267

Trendrr TweetBeep Radian6 Conversation 267

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. But this process comes with its own set of challenges.

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Analysis Data Sentiment Metrics 69

Hootsuite

FEBRUARY 24, 2023

Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Free 30-Day Trial What is Salesforce Social Studio?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. Keyhole Social media marketing is much more than fun posts and replying to comments. With a user base of over 4.59

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Tools Social Media Curata Price 52

Keyhole.co

FEBRUARY 3, 2024

It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? That’s to say, it can help you with brand monitoring.

Social Media 59

Social Media How To Metrics Sentiment 59

Unmetric

JUNE 11, 2019

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. CoSchedule is a one-stop platform for all your marketing needs. G2Crowd Rating: 4.1.

Analytics 125

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Keyhole.co

DECEMBER 15, 2023

Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance. Mentionlytics makes use of advanced AI for social listening and brand monitoring. Pricing: Brand24 has 4 pricing plans: Individual, Team, Pro, and Enterprise.

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Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Bonus: You can add campaign hashtags and keywords to Keyhole.

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Social Media UGC Content Loyalty 52

Keyhole.co

DECEMBER 13, 2023

Managing your brand’s online presence and reach can be a challenging task. Social media marketing keeps evolving with each new social app. The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps.

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HootSuite Price Sentiment Social Media Management 52

Unmetric

SEPTEMBER 9, 2019

If, however, you’re a modern-day marketer, you can put away the fake nose and mustache because all you need is a computer and an internet connection. It’s also not so fun to analyze, but ultimately it is crucial to have competitive intelligence as part of your marketing strategy. Oh, and some tools to do the job.

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Tools Hitwise Analysis Price 85

Keyhole.co

JULY 20, 2023

Most of the social media monitoring tools out there come with a pricey tag, making it seem like a luxury. Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Here are some features that make Keyhole your go-to partner for branding.

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Industry News Google Brands 52

Sprout Social

FEBRUARY 29, 2024

When marketing your brand on TikTok, you want to maximize your potential reach and overall performance. The best way to do this is through keeping a close eye on your TikTok analytics —monitoring your most popular videos, analyzing your audience demographics and using your findings to adapt your strategy.

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Analytics Tools Strategy Price 92

Hootsuite

MAY 16, 2023

It includes ways to humanize your brand and promote the positive vibes your fans share. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. It goes beyond looking for mentions of your brand.

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Reputation Social Media HootSuite Sentiment 108

Keyhole.co

OCTOBER 21, 2023

Business success or failure now depends on an organization’s capacity to negotiate the ebb and flow of Internet discourse. This is where social media monitoring’s art and science come into play. Social media monitoring: What is it? Industry trends Markets change quickly as a result of new trends.

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Social Media Sentiment Reputation Analysis 52

Keyhole.co

OCTOBER 31, 2023

To leverage this appeal, businesses have also flocked to the platform for social media marketing. Let’s find out — Historical analysis By accessing your old tweets, marketers can run historical analyses and identify past trends and patterns that drove engagement. What benefits will you get for conducting this seemingly complex process?

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Data Twitter How To Reputation 52

Webbiquity SMM

AUGUST 29, 2017

Second, it has unique features, such as Twitter lists, which can be very powerful for marketers if used strategically. And third, it has possibly the largest and most diverse range of third-party tools that enhance the platform, from apps for Twitter analytics and follower management to brand monitoring and influencer research.

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Twitter Airlines Hashtag Brand Monitoring 178

Hootsuite

JUNE 29, 2023

Approach partnerships with caution Partnering up with other brands, influencers and ambassadors can be an amazing opportunity to get creative and spread the word about your brand. A little research before you partner with another organization or person is always a good idea. Do their past posts align with your values?

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Reputation Strategy Brands HootSuite 106

Keyhole.co

MAY 19, 2023

You can just imagine the wild rides Tesla investors take when Elon Musk’s tweets move markets and affect the firm’s image. It has already happened to such brands as Pepsi, Samsung, Google, KFC, Starbucks, Uber… And this list could go on and on. It was one of the hashtag failures that could potentially hurt the company’s reputation.

Reputation 52

Reputation Brand Monitoring Exercises Team 52

Keyhole.co

NOVEMBER 4, 2020

You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. Helping you put your brand in front of the right audience at a the right time. Monitoring your brand online has never been easier.

Analytics 105

Analytics Social Media Tools Price 105

Sprout Social

JANUARY 5, 2023

Which types of marketing messages really resonate. Brands are often guessing and not listening. . Through strategic social listening, brands can analyze customer conversations at scale. The end result is a more meaningful and effective social media marketing strategy. . Social monitoring vs. social listening.

Social Media 80

Social Media Sentiment Hashtag Analysis 80

Hootsuite

JULY 17, 2023

For beginners, there’s Hootsuite Streams , which tracks brand mentions, keywords and hashtags on multiple platforms, all in one place. It’s a tool to help you effortlessly bridge the gap between brand monitoring, social media engagement and customer service — and manage all of your social media messages in one place.

Reputation 71

Reputation Tools HootSuite Sentiment 71

Keyhole.co

MAY 24, 2023

At the same time, 56% of executives keep an eye on their potential competitors and make plans to conquer new markets in the following three years. These power stats reveal how crucial competitor analysis is as a part of rudimentary marketing. Identify market gaps Discover gaps in the market that your brand can fill.

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Analysis Types Tools Price 52

Keyhole.co

MARCH 4, 2024

These targets allow every organization member to understand exactly what its marketing tactics aim to accomplish. For example, increasing brand awareness is among the top priorities for social media marketers. While most people can grasp the concept of brand awareness, what does it actually mean in terms of goals?

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Examples Social Media How To GPS 52

Keyhole.co

JULY 9, 2023

Social media marketing is an indispensable tool for both elite and common businesses and individuals. Unless you sit on the gold pot, Hootsuite is definitely expensive compared to innumerable tools in the market. Keyhole is trusted by over 100,000 marketers, including Amazon, Spotify, Google, and more.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Oktopost

MARCH 28, 2022

Social media management platforms are now an essential part of any business’ digital marketing toolkit. Without these tools, marketers would have to scramble trying to maintain all their social media profiles individually. Additionally, Hootsuite is primarily marketed to small businesses but its pricing is quite prohibitive.

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HootSuite Tweetdeck Social Media Management Comparison 98

Keyhole.co

DECEMBER 26, 2022

Are you still on the fence about whether Instagram influencer marketing campaigns are right for your brand? You probably pay more attention to a brand whenever you see a rave review from someone you know and admire – even if you’ve never met them in real life. What is influencer marketing? Why is that so?

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Influencer Campaign Instagram Data 52

Keyhole.co

DECEMBER 13, 2022

Agorapulse allows social media managers to stay organized, save time, and easily manage multiple social media accounts with its inbox, publishing, reporting, monitoring, and collaboration features. . Identify relevant influencers, analyze their account’s pre-engagement, and gain visibility into their organic performance.

Social Media Management 52

Social Media Management Price Hashtag Analytics 52

Keyhole.co

FEBRUARY 13, 2022

You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. In addition, tracking the right metrics can improve your brand management, customer service, and experience, and help you grow your brand.

Analytics 52

Analytics Social Media Tools Price 52

Sprout Social

DECEMBER 20, 2023

According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. The takeaway?

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HootSuite Brands Price Collaboration 103

Keyhole.co

APRIL 20, 2023

Although news sounds vague, for marketers, it is a specific approach to leverage when they want to promote or publicize a product, an event, or their business in general. Since news is common and universal information that most people access, it is a good instrument to utilize to make noise about who you are as a brand.

Aggregator 52

Aggregator News Trends Social Media 52

Keyhole.co

JUNE 30, 2021

However, marketers usually use all-in-one SEO software like SE Ranking that consolidates all data to provide a complete site performance report. Use cross-channel marketing. The main reason to use cross-channel marketing in your media strategy for business is to ensure your audience is constantly seeing your brand.

Data 108

Data Social Media Strategy CPC 108

Webbiquity SMM

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. More than 80% of U.S.

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Tools Twitter Tips B2B 203

Keyhole.co

MARCH 1, 2023

However, marketers usually use all-in-one SEO software that consolidates data to provide a complete site performance report. Use cross-channel marketing The main reason to use cross-channel marketing in your media strategy for business is to ensure your audience is constantly seeing content from your brand. Not convinced?

Data 52

Data Social Media Strategy CPC 52

Sprout Social

OCTOBER 23, 2018

Unfortunately, while there are many brands tweeting today, many of them don’t know how to use Twitter effectively, to help them grow their business. Scheduling tweets and making sure that you use a couple of hashtags with every post doesn’t mean that you’re a master of Twitter. Understand how to use #hashtags.

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Twitter Brands How To Hashtag 109

Keyhole.co

JANUARY 4, 2023

Social media’s influence as a virtual marketing space has become undeniable, owing to its capability of reaching a large audience. Hence, it comes as no surprise that brands across industries have gathered to leverage Facebook for their marketing. Facebook competitor analysis enables you to assess your key rivals in the market.

Analysis 52

Analysis Tools Facebook Sentiment 52

Webbiquity SMM

SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

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Keyhole.co

AUGUST 15, 2023

And this is where some of the best social media marketing tools come in! They’re no less than a blessing for all kinds of businesses and marketing teams. Social media manager, marketing consultant, brand manager – whatever capacity you work in, these tools can be the key to your success.

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