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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Social listening tools are some of the most important for any social media marketer to master. Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Social listening is the practice of using social tools to monitor what people are saying about your brand online.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things. Remind People How Useful It Is.

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8 Best Google Alerts Alternatives For Brand Mentions And Industry News

Keyhole.co

Most of the social media monitoring tools out there come with a pricey tag, making it seem like a luxury. Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Its sentiment analysis helps gauge the sentiment associated with brand mentions.

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Twitter for Business: Is It Time?

Webbiquity SMM

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

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How To Measure Share Of Voice On Social Media

Keyhole.co

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. And that’s just the tip of the iceberg. How to do that, you ask?

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How To Use Competitive Benchmarking To Boost Your Social Media Marketing Strategy

Keyhole.co

You should start measuring your social media statistics with that of the set benchmarks across your particular industry. Your target audience for competitive benchmarking is the group of people who you are trying to reach and engage with on social media. Now how would you do that? Competitive benchmarking is the long-lost answer.

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Strategies to Ensure an Engaged Social Presence

Harp Interactive

My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence&#. Weather you are using a powerful subscription-based tool like Radian6 or a combination of free tools…definitely set up social media monitoring. This is reactive engagement.