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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Social listening tools are some of the most important for any social media marketer to master. Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Let’s start by clarifying exactly what we mean when we talk about social listening.

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Twitter for Business: Is It Time?

Webbiquity SMM

Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” But it’s not.

Twitter 228
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How to Use Social Listening to Retain More Customers

Webbiquity SMM

In fact, almost 61% of businesses currently have a social listening system. Social listening, and more broadly online brand monitoring, is essential. This post outlines 10 key steps in using social listening to satisfy and retain more customers. Some key conversations may even slip through the cracks.

Sentiment 142
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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. Twitter Search. Social Media. Social Mention. Monitor This. Blogpulse Trends. Ubervu (beta). Web Page Changes. WatchThatPage.com.

Trendrr 267
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Monitor Your Brand Online-Part 1

Harp Interactive

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. In order to cultivate the conversations taking place in the social media arena, you need to know that they’re happening! The first step to monitoring your brand reputation is listening.

Brands 307
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How To Track & Measure Hashtag Performance On Social Media?

Keyhole.co

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. But to keep things nice and easy, we’re going to use our tool, Keyhole , because it allows you to track hashtags on any major social media platform.

Hashtag 52
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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

Source: SparkToro So let’s say you post a blog on X (formerly Twitter) which is shared by one of your X followers to a colleague of his on WhatsApp. Medium: Specifies the particular campaign type responsible for the incoming traffic, like social media. Terms: Tracks keywords, typically utilized for paid campaigns.

Forums 62