article thumbnail

How to create a complaint management system to protect your brand reputation

Sprout Social

In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible.

article thumbnail

How to Use Social Listening to Retain More Customers

Webbiquity SMM

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. In fact, almost 61% of businesses currently have a social listening system. Social listening, and more broadly online brand monitoring, is essential.

Sentiment 142
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Twitter for Business: Is It Time?

Webbiquity SMM

Most providers of brand monitoring tools don’t even bother monitoring their own brand mentions on Twitter. Replacing the heart icon with a five-star rating system would enable users to vote on the actual importance and usefulness of a tweet. And it’s not just enterprise accounts.

Twitter 228
article thumbnail

New Features Added to B2B Marketing Zone and Social Media Informer

Webbiquity SMM

For example as I’m writing this, I see a few great posts right up top: • 3 Questions To Ask About The Qualified Lead You Just Received… • Do B2B Editors Get Twitter? • The evolution of social media power and influence. Social Media Informer covers topics such as social networking , small business and brand monitoring.

B2B 155
article thumbnail

Content is under scrutiny? It’s about time.

Direct Marketing Observations

What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. I’m using Google search results as the prime example here. Thus the incentive to learn or understand SEO and Google’s Algorithm i.e. game the system, is huge. I get that. Or are they?

Content 162
article thumbnail

Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. Source: Salesforce Social Studio is also built for social media listening.

article thumbnail

Five Reasons Why I Love Wordpress

Firebelly

. | Main | Stop tweeting about the # of followers you have » October 23, 2009 Five Reasons Why I Love Wordpress WordPress was originally made as a blog publishing application but has now evolved into a huge content management system (CMS). For example, check out the very popular site colourlovers. This is very untrue.

WordPress 100