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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. In fact, almost 61% of businesses currently have a social listening system. Social listening, and more broadly online brand monitoring, is essential.

Sentiment 142
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Twitter for Business: Is It Time?

Webbiquity SMM

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 228
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The 9 best reputation management services for your brand in 2024

Sprout Social

In this article, you’ll learn what an online reputation management service is, how they support businesses’ goals and our recommendations for the best providers in the market. 9 best reputation management services for your brand You might have different reputation management needs, depending on your industry and company size.

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New Features Added to B2B Marketing Zone and Social Media Informer

Webbiquity SMM

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Best is decided by the system based on social signals – that’s clicks, views, twitter, delicious, and other kinds of inputs that tell us what people are doing with the content.

B2B 155
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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Free 30-Day Trial What is Salesforce Social Studio?

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Content is under scrutiny? It’s about time.

Direct Marketing Observations

What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. I’m using Google search results as the prime example here. Thus the incentive to learn or understand SEO and Google’s Algorithm i.e. game the system, is huge. I get that. Or are they?

Content 162
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How & Why You Should Start Social Media Recruitment For Your Business

Keyhole.co

The modern labor market and recruiting system are changing very fast. Also, this type of recruiting includes employer branding and influencer marketing. For example, with the help of Keyhole. Analyze social media, optimize your campaign and research your competitors’ market.