Small Business Mavericks

FEBRUARY 26, 2011

» Content Farms: Did Google Go Far Enough? Thursday, Google introduced a new algorithm to reduce the rankings of content farms in its search results. The interesting thing here is that the algorithm was introduced just days after a Google Chrome extension allowing users to block content farms from their search results.

Google 150

Google Content Case Study Press Release 150

Small Business Mavericks

FEBRUARY 2, 2011

» Who’s The Bad Guy, Google Or Bing? Google claims Bing is copying its search results. I’d be curious to know if any of those signals and features include crawling Google’s search results. Evidently, Google thinks Bing could be doing something underhanded as well. That’s a bold claim.

Google 79

Google Press Release Case Study Small Business 79

Small Business Mavericks

AUGUST 21, 2015

That said, here are 4 uncanny ways to generate more leads using social media channels: Write an E-book – This might seem out of place on a list like this, but you can actually use an e-book to generate leads through social media. Only post your very best content so that you pique reader interest in your e-book.

Social Media 70

Social Media Newsletter LinkedIn System 70

Small Business Mavericks

AUGUST 21, 2015

That said, here are 4 uncanny ways to generate more leads using social media channels: Write an E-book - This might seem out of place on a list like this, but you can actually use an e-book to generate leads through social media. Only post your very best content so that you pique reader interest in your e-book. Even Pinterest.

Social Media 70

Social Media Newsletter LinkedIn System 70

Small Business Mavericks

SEPTEMBER 29, 2015

Authoring a Book – Who doesn’t want to be an author? You can actually publish a print book and have it rank in Google Books, which has the potential to get you ranked for important keywords associated with your business.

Activities 70

Activities SEO Newsletter Survey 70

Small Business Mavericks

AUGUST 28, 2015

E-books – As popular as Amazon has made e-book publishing, there are still a lot of nonfiction authors who have not discovered the power of e-books for building authority and an audience. You don’t have to distribute your books through Amazon, but Amazon does have a powerful marketing engine.

Press Release 70

Press Release Directory Tools Marketing 70

Small Business Mavericks

APRIL 10, 2011

I think the Google Latitude check-in offers service could grow more popular in the next year or two. Google seems to be paying a bit more attention to this local mobile marketing product, which it seemed to have abandoned as of last year. You’d be competing only with offers for 60 places. That’s not bad.

Small Business 156

Small Business Case Study Press Release Marketing 156

Small Business Mavericks

DECEMBER 7, 2011

Use Google Local to list your business. People are using this type of search instead of the traditional yellow pages books. Craigslist is another freebie you can use to advertise your business. The advertising can be put in different time slots so you have a new ad running virtually all the time. Someone, somewhere is bound to see it.

Small Business 177

Small Business Advertising Sample Samples 177

Small Business Mavericks

JANUARY 18, 2016

In fact, I know this is for book authors (probably fiction), but you could just as well make this argument for any type of business. Everyone in the audience wants what I have–a three-book contract with a traditional publishing company. Google has changed its search algorithms thousands of times.

Marketing 70

Marketing Conference Social Media Questions 70

Small Business Mavericks

APRIL 7, 2011

» EzineArticles Says Keyword Density Is Important If you’ve been paying attention to the Google Panda update, you’ve noticed that EzineArticles – the largest article directory online – was hit and suffered a huge traffic loss. Chris Knight says he agrees with Google’s update.

Small Business 156

Small Business Directory Guidelines Case Study 156

Small Business Mavericks

APRIL 30, 2011

But due to a recent Google algorithm change, which everyone has started calling Panda, HubPages has had to undergo some policy changes. The benefits are simple: Free one-way links Enhanced reputation for the author New targeted traffic to your website And that’s just a start HubPages has done well to provide these benefits.

Hubpages 156

Hubpages Small Business Case Study Press Release 156

Small Business Mavericks

MAY 10, 2011

Now that Google is indexing Quora in its real-time search product , marketers have a strong incentive to hit Quora with link spam. If they’re not careful, Quora will end up being added to Google’s content farm list. Quora is going to experience the same problem.

Small Business 156

Small Business Twitter Case Study Press Release 156

Small Business Mavericks

MAY 6, 2011

It is almost near consensus that Google finds page load speed important. A recent announcement that Google Analytics can now track and report page load speed should put any doubt to rest. I believe Google uses page load speed to determine search engine rankings. Check it out and fix the problems. Your site visitors expect it.

Small Business 150

Small Business Case Study Press Release Adwords 150

Small Business Mavericks

APRIL 13, 2011

It’s a search engine for veterinarians powered by Google. Here’s the catch: That’s IF they find the MyVeterinarian.com website, which doesn’t have particularly high rankings at Google for the search term “veterinarian.&# The concept is nothing new. And the benefits are always the same.

Small Business 161

Small Business Engineering Case Study Press Release 161

Small Business Mavericks

APRIL 19, 2011

Google slapped the article directories hard, so hard that you might not want to keep putting your articles there. Try HubPages, Google Knol, and Squidoo Lenses. But recently, article marketing has taken a huge turn – for better and for the worse. They may work and they may not. Even niche-related blogs.

Hubpages 156

Hubpages Marketing Case Study Press Release 156

Small Business Mavericks

APRIL 2, 2011

» The Human Side Of Local Search Frank Reed has a thoughtful post at WebProNews about Bing, Google, and Local Search. He says that Bing can lead in local search by being the “anti-Google.&# By posting this to the world, Frank Reed runs the risk of Google picking up on the idea and implementing it.

Case Study 87

Case Study Press Release Small Business Adwords 87

Small Business Mavericks

OCTOBER 9, 2011

Some people would rather use the Barnes & Noble Nook over Amazon Kindle simply because the former uses the ePub format for its books, which is open source. Google’s open source Google Connect can be found on many websites, but it is far from being anywhere near as popular as Facebook.

Open Source 93

Open Source Apple Small Business iPhone 93

Small Business Mavericks

APRIL 28, 2011

Hurley and Chen are co-founders of YouTube, which they sold to Google awhile back. But unless you’ve heard the news, you might not guess who the buyers were. Do the names Chad Hurley and Steve Chen mean anything? How about YouTube? So I suppose they had the money to buy the struggling social bookmarking website.

Delicious 156

Delicious Yahoo Social Bookmarking Case Study 156

Small Business Mavericks

APRIL 9, 2011

Google Places, Yahoo! I highly recommend that you invite your customers to do this. And if you’d prefer to receive good reviews, just provide good customer service and you are more likely to attract positive reviews rather than negative. Local, and Bing all offer reviews of local businesses. and invite them to review your business.

Small Business 156

Small Business Review Case Study Press Release 156

Small Business Mavericks

FEBRUARY 18, 2011

But, Andy Beal of Marketing Pilgrim is pointing out a new Google algorithm that could very well shake up the search marketing world. A few years ago, the most vocal voices in search marketing shouted loud and clear that they wanted Google to do something about search spam. After all, one man’s spam is another man’s content.

Social Media 93

Social Media Case Study Press Release Small Business 93

Small Business Mavericks

MARCH 10, 2011

Maybe a bookstore would allow users to place books on hold, or even order and pay for them right through their phones. For instance, an auto parts shop might create an app that lets users order parts in real time while on the go. Wouldn’t that be useful? Or a restaurant may let users order carry out.

Small Business 189

Small Business iPhone Marketing Case Study 189

Small Business Mavericks

MARCH 26, 2011

For the longest time, serious advertisers online went to the pay-per-click line, and Google was the beginning of that line. If you want to promote your business through PPC , Google is no longer your only option. As well it should. The social network is now the most trafficked website online. It has a competing advertising model.

Small Business 79

Small Business Advertising Facebook Case Study 79

Small Business Mavericks

APRIL 26, 2011

Pose the question in such a way that they will answer with the answers to exact questions that someone might query in Google. Here’s a real simple suggestion: Ask your clients.

Small Business 161

Small Business Case Study Press Release Adwords 161

Small Business Mavericks

MARCH 4, 2011

The True Meaning Of Content » Why Article Marketing Will Never Die A couple of days ago I wrote about Google’s recent algorithm change and how it is beating down the article directories. However, I didn’t definitively answer the question about whether article marketing will die. You must be logged in to post a comment.

Directory 98

Directory Marketing Case Study Press Release 98

Small Business Mavericks

JULY 6, 2015

It can be a video, an e-book, a special report, or anything at all that your site visitor downloads. By getting people to join your group on LinkedIn, Facebook, Google+, or another social media site, you are essentially inviting them into your circle. But you must make it valuable. Then you promote it on all of your channels.

Social Media 70

Social Media Newsletter Groups Groups 70

Small Business Mavericks

JULY 6, 2015

It can be a video, an e-book, a special report, or anything at all that your site visitor downloads. By getting people to join your group on LinkedIn, Facebook, Google+, or another social media site, you are essentially inviting them into your circle. But you must make it valuable. Then you promote it on all of your channels.

Social Media 70

Social Media Newsletter Groups Groups 70

Small Business Mavericks

MAY 4, 2011

Google Goes Local With Local Search » 3 Timeless Copywriting Techniques Ever wonder how effective copywriters manage to get people to click their links and read their content?

Case Study 161

Case Study Press Release Small Business Adwords 161

Small Business Mavericks

APRIL 25, 2011

But 85% of your traffic is going to come from Google and Bing. If you are spending your time in just the reverse, then I’d say you’ve got it backwards. Don’t get me wrong. Social media is good. It’s fun. And you can generate traffic and sales from it. That’s SEM.

Small Business 161

Small Business Case Study Marketing Press Release 161

Small Business Mavericks

MAY 1, 2011

If you’ve claimed your business listing in Google Places, Bing Local, and Yahoo! A Web citation is any place off of your own website that mentions your business, web address, or Local business listing information without an accompanying link. So how can a non-link affect your search rankings?

Small Business 173

Small Business Real Estate Hubpages Case Study 173

Small Business Mavericks

JANUARY 2, 2015

The way that search is changing by moving toward semantic or natural language search has been discussed every time Google’s Panda comes up. Doohickeys and whatsits sound like a kid’s book, but the point I am making is absolutely serious.

Content 70

Content Engineering Sites Applications 70

Small Business Mavericks

APRIL 11, 2011

Did you just buy a nifty SEO book, or download one for free, that promises to tell you everything there is to know about SEO? Some of those books are optimizing like it’s 1999. If your SEO guru or free e-book download is telling you to do these 10 things, fire him or throw the book away. Be careful. It won’t.

SEO 93

SEO Widget NoFollow Case Study 93

Small Business Mavericks

APRIL 6, 2011

Did you think it was Google? Amazon’s reputation is not based on its brand or its products, which makes me wonder if Google would have ranked higher had product been a criteria. If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. Sorry, but the search engine ranked ninth.

Small Business 93

Small Business Reputation Case Study Press Release 93

Small Business Mavericks

MARCH 28, 2011

A lot has been said of Google’s most recent algorithm change, which was designed to kill the content farms. Google has always tried to control the spam. Some people say it’s Google’s policies that have created the spam market. » Ode To Spam: Is It All Your Fault? They call it the farmer update.

Case Study 79

Case Study Press Release Small Business Adwords 79

Small Business Mavericks

SEPTEMBER 20, 2011

A new e-book by Constant Contact and HubSpot says that 76% of survey respondents promote events by e-mail and 40% use social media. More businesses will promote events through social media in the future, especially if Google+ hangouts takes hold. Those are pretty staggering numbers, though not surprising.

Eventful 87

Eventful Hubspot Marketing Statistics 87

Small Business Mavericks

APRIL 1, 2011

I like how Jonah talks about the difference between Google and Facebook. Google is about information. Tags: facebook , google , Social Media , Viral Marketing This entry was posted on Friday, April 1st, 2011 at 9:12 am and is filed under Viral Marketing. On Facebook, however, it’s about showing people who you really are.

Marketing 93

Marketing Case Study Press Release Small Business 93

Small Business Mavericks

APRIL 20, 2011

Community Involvement Affiliations Join Our Team Media Kit 1 on 1 Strategic Planning Website Health Check-up Website Design, Development & Promotion Social Media Services Social Media Step-by-Step Webinar Customized Social Media Road Map Social Media Implementation Online Marketing Services SEO / Web Promotion Online Reputation Management PPC / Google (..)

Social Media 156

Social Media Small Business Case Study Press Release 156

Small Business Mavericks

MAY 3, 2011

Community Involvement Affiliations Join Our Team Media Kit 1 on 1 Strategic Planning Website Health Check-up Website Design, Development & Promotion Social Media Services Social Media Step-by-Step Webinar Customized Social Media Road Map Social Media Implementation Online Marketing Services SEO / Web Promotion Online Reputation Management PPC / Google (..)

Small Business 156

Small Business Twitter Case Study Press Release 156