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This Week in Social Media – 4/3/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in my new This Week in Social Media Magazine. Flipboard has launched user-created magazines and is partnering with Etsy. In the "what took them so long" category, Amazon will acquire the social reading site Goodreads. Still, Facebook dominates in this space.

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7 Deadly Blog Writing Sins

Techipedia: Tamar Weinberg

But to me, a blog is similar to a magazine and most popular magazines have pictures. I know I don’t want to feel like I am reading my 10th grade chemistry book when I visit someones blog. I do not think your name is “How to Attract New Customers&# and have edited your comment and URL as explained in the blog policy.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. That’s what’s new: a significant leap in efficiency. Ideas and good products spread faster.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

The article has examples of how social media worked too. The Poetry of Social Networking to Court Customers and Invest in Relationships (Brian Solis): Brian Solis shares his foreword to Sean Percival’s book, MySpace Marketing. Marketing on the Social Web: A Few Key Ingredients (Michael Fruchter): I love the graphic.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives. mentality there.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Don’t shy away from giving your community the information needed to find you elsewhere both online and offline. Let it be posted on every social platform of choice and then watch as it seeds through other communities (which is likely to happen and shows that your marketing is viral). What if you want to offer 10% off?

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