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Do You Need A Degree In Digital Marketing And Social Media?

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How important is a formal education for a career in marketing? I dropped out of university because I was (at the time) already publishing magazines. What about digital marketing and social media? From a professional perspective, these courses and degrees are not compulsory to have in order to be successful in digital marketing.

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Search Marketing Dwarfs Social Media in Interactive Marketing Budgets

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years.

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The Blog Turns 20 This Year

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Brands struggle to understand digital marketing. In a world without blogs, I would be waiting years or months (at best) to hopefully grab a new book from them or an extended article in a magazine or newspaper. content marketing. digital marketing. content marketing. digital marketing. books on blogging.

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NBC Targets Local Markets on the New Digg

Adam Sherk

In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets. Has there been interest/demand for market-specific content? NBC is trying to find out.

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Newspapers, Magazines, and the Apple iPad

The Way of the Web

Figures from conferences I’ve attended , Paidcontent , New York Observer , Venturebeat ) All very impressive…but… 1) Friend and former magazine colleague Dave Cushman makes a point which quite a few other people have also discussed – is this an illusion of a long term future for publishers ?

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Corporate social media marketing is about two-way communication

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Corporate Social Media Marketing is about Two-Way Communication by Adam Sherk on April 14, 2009 It’s a simple concept, but one that many companies are still struggling with in terms of practical implementation. What Horrible Things Did Time Magazine Do in 1964?

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Watching Me Blog

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Blogs are one of the most valuable marketing tools ever created. I have an amazing team at Twist Image that did all design and infrastructure, but the content is all me (including the updating of the Blogroll). digital marketing services. marketing agency. I believe that. I don't just say it. everything. It's visceral.

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