Social Media Strategery

SEPTEMBER 18, 2008

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 No, I was just a strategic communications consultant who saw that social media was fundamentally changing the way organizations communicated, and I decided that this was an area I wanted to focus on. Government 2.0

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Akamai Marketing

MARCH 23, 2011

According to the authors: Wikibrand(s): noun A progressive set of organizations, products, service, ideas and causes that tap the powers of customer participation, social influence and collaboration to drive business value. But before we get started: what exactly is a Wikibrand? I plan on giving a copy to my clients. All Rights Reserved.

Review 142

Review Company Klout Policies 142

Debbie Weil

SEPTEMBER 24, 2010

I love her observation that "the networking goes on in the sidebar, too" through a carefully selected blogroll. I blog about events at the store or nearby, and sometimes profile a staffer – all stuff I had no interest in covering on my own blog, but to help a company I support, it’s totally cool.

Blogroll 156

Blogroll Blogger Guidelines Company 156

Adam Sherk

JUNE 9, 2010

So I thought I’d take a look at a selection of news organizations to see how many are taking advantage of FBML. News tabs that would work well for most organizations. So the bottom line is that news organizations are dabbling with Static FBML on their Facebook Pages but few are doing anything that is noteworthy. Not so many.

News 181

News Sites Yahoo Facebook 181

Waxing UnLyrical

JANUARY 18, 2011

A Better Blogroll If you like highlighting other bloggers on your site via a blogroll, you will probably find that as you add more and more to them, it becomes a huuge list. Try the Better Blogroll plugin. Let’s get to it. Which means it’s very long. Read All About It!

WordPress 202

WordPress Blogroll Class Flickr 202

Waxing UnLyrical

JANUARY 24, 2011

As smart WUL readers know, technology does not equal strategy, and it won’t solve all your organization’s problems. Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering.

Tools 247

Tools Adwords Marketing Class 247

Waxing UnLyrical

NOVEMBER 22, 2010

Lindy : Your Open Community is your people who are bonded by what your organization represents and care enough to talk to each other (hopefully about you!) But the bottom line is, it’s VERY important for anyone in PR, whether internally or externally, to understand the messy dynamics of the Open Community around organizations.

Communities 205

Communities Postrank Organization Tourism 205

Akamai Marketing

FEBRUARY 11, 2009

Now that the spotlight is on, every time there is a sponsorship, a meeting or an event, eyebrows will go up. After all, sponsoring and hosting events is an industry too, and it employs a lot of people. But that doesn’t mean that events have to be canceled. This will not kill the event or incentive industry.

Klout 100

Klout Eventful Policies Hosting 100

Waxing UnLyrical

OCTOBER 24, 2010

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

Cause marketing 198

Cause marketing Postrank Tourism Flickr 198

Waxing UnLyrical

SEPTEMBER 28, 2010

Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information. brought you up to speed on my conversations with Pepco and, more specifically, with Andre Francis, who manages the organization’s social media [.] Read All About It!

Social Media 153

Social Media Postrank Energy Tourism 153

Waxing UnLyrical

OCTOBER 19, 2010

While it’s too soon to tell what effects Google Instant might have on your search traffic or how best to adapt marketing efforts, some have speculated that small businesses may be more affected than large organizations. This would mean the same number of organizations competing for a smaller number of keywords. (So

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

FEBRUARY 1, 2011

Are there any outcomes that are standard to organizations across the board? “Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&#

Postrank 193

Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

OCTOBER 20, 2010

It’s my last big event as chapter president. Get Shareaholic test Filed under Communication , Events , Networking | Tags: awards , doing your best , iabc dc metro , Networking , silver inkwell | Comments (2) Site settings comment help? Eat, drink and be merry. Do the above and then do some networking with a twist.

Postrank 182

Postrank Tourism Blogroll WordPress 182

Adam Sherk

OCTOBER 6, 2010

In recent years many larger news organizations were still coming to terms with the need for a social presence and the nature of their participation. PostRank counts “engagement events” which it defines as individual activities such as a tweet, like, comment, digg, RSS view, etc. So I ran 30+ news sites through the tool.

Sites 176

Sites News Postrank Engagement 176

Waxing UnLyrical

JANUARY 20, 2011

Being a lot closer physically to the event than I would otherwise have been in London has definitely made me focus on it more. As events moved quickly on Friday, January 14 th , I certainly relied on Twitter to get first hand information on the situation. Tunis is only 250 miles to the west of Malta. It is just a facilitator.

Social Media 151

Social Media Class Postrank Tourism 151

Waxing UnLyrical

OCTOBER 28, 2010

Get Shareaholic test Filed under Events , Public Relations | Tags: network solutions , pr , Public Relations , twitterchat | Comment (1) Site settings comment help? Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! Regardless, thanks for visiting! Read All About It!

Postrank 165

Postrank Conference Tourism Blogroll 165

Adam Cohen

JULY 12, 2010

The market research team is typically the best equipped, since they a) know who your competitors really are, and b) likely keeps tabs on them already for other campaigns, pricing, promotions and events. Social media may still be new – and perhaps some approaches will be new to even the biggest organizations.

Research 265

Research Social Media Marketing Retail 265

Waxing UnLyrical

DECEMBER 13, 2010

What surprised me (and not a little) is the way the media who were apprised of the event have portrayed this. NBC Washington, when it posted a blurb on the event, led with the headline, “ Caroling Flashmob to Spread Cheer, Ruin Commute.&# Third, is someone going to Ustream the event? Regardless, thanks for visiting!

Flash Mob 222

Flash Mob Ustream Class Film 222

Waxing UnLyrical

AUGUST 27, 2010

But that doesn’t mean the social business effort was not successful, or did not create significant value for the brand or organization. In fact, I would guess far less than half will. Maybe less than 10%. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

ROI 169

ROI Postrank Tourism Blogroll 169

Social Media Strategery

APRIL 7, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Camp contained my thoughts about the event – what I loved and what I want to see next year. Camp contained my thoughts about the event – what I loved and what I want to see next year. Government 2.0

Gov 2.0 105

Gov 2.0 Web 2.0 Wiki Case Study 105

Waxing UnLyrical

DECEMBER 7, 2010

It seems to me that in public relations, everything we do for our organizations and/or clients is in pursuit of just that: a good name. We want people to feel good about supporting an organization, or doing business with a brand, or sharing information that might not have any direct benefit to them. Read All About It!

Reputation 183

Reputation Postrank Class Tourism 183

Social Media Strategery

JUNE 7, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Have you changed the culture of your organization from one that hoards information to one that openly shares and collaborates with each other? Expo events, are holding the Gov 2.0 Events on Facebook Gov 2.0

Gov 2.0 98

Gov 2.0 Web 2.0 Committee Proposal 98

Waxing UnLyrical

NOVEMBER 20, 2010

Shonali: Coming down in the elevator, I chanced upon a conversation between a gentleman attending an event hosted by The Gates Foundation , and an attendee of “our” conference. She said, “[Your conference] sounds so much more interesting. I doubt mine will be as riveting as yours.” Read All About It!

Conference 179

Conference Postrank Tourism WordPress 179

Waxing UnLyrical

DECEMBER 11, 2010

Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Postrank 145

Postrank Tourism Blogroll WordPress 145

Waxing UnLyrical

SEPTEMBER 21, 2010

Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Postrank 150

Postrank ROI Class Tourism 150

Waxing UnLyrical

OCTOBER 9, 2010

Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Postrank 134

Postrank Class Tourism Blogroll 134

Waxing UnLyrical

NOVEMBER 6, 2010

Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Postrank 156

Postrank Class Tourism Blogroll 156

Waxing UnLyrical

FEBRUARY 7, 2011

Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Postrank 161

Postrank Class Tourism Blogroll 161

Saying It Social

MAY 26, 2010

from May 23rd – 29th this year, the National Small Business Week event salutes the estimated 27.2 2010 Schedule of Events View this document on Scribd Small Business Resources Google is a proud sponsor of this year’s Small Business Week celebrations. Small businesses drive innovation, create 21st century jobs and increase U.S.

Small Business 114

Small Business scribd StumbleUpon Digg 114

Waxing UnLyrical

NOVEMBER 29, 2010

There’s a lot you can learn from musicians and their music: they can help express a thought or feeling in 4 minutes or less; the right song can lift your mood on a bad day; and a band has the ability to rally an organization to an important cause with a fitting melody. They can also help drive home an important point in business.

Film 175

Film Postrank Class Tourism 175

Waxing UnLyrical

NOVEMBER 27, 2010

Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Creative Commons 166

Creative Commons Postrank Tourism Flickr 166

Waxing UnLyrical

OCTOBER 6, 2010

Know Your Stuff As you get ready to speak with a client; present an idea to your peers; or talk about why you believe why using something like Foursquare may be just the ticket for an event, you want to have some back-up right? How are other organizations using this? Because people are going to ask questions. Read All About It!

Class 182

Class Postrank Comments Tourism 182

Saying It Social

MARCH 22, 2010

In light of this weekend’s events, you may be tempted to voice your opinion (whether positive or negative) of the health care reform bill. If you are using these mediums to cultivate your professional contacts, though, you need to be cautious of what you are saying. Here are three trigger topics you may want to avoid.

Sites 132

Sites Activities Social Media StumbleUpon 132

Waxing UnLyrical

NOVEMBER 15, 2010

Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

News 274

News Google SEO Postrank 274

Saying It Social

JUNE 16, 2010

Amongst other things, LinkedIn involves creating a personal profile and connecting with people whom you or may meet at networking events, seminars, marketing meetings, etc. However, it is not one of the sites that we manage for our clients. Let me explain.

Social Networking 124

Social Networking StumbleUpon LinkedIn Digg 124

Waxing UnLyrical

SEPTEMBER 3, 2010

Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Paper.li 114

Paper.li Postrank Tourism Blogroll 114

Waxing UnLyrical

SEPTEMBER 3, 2010

Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Paper.li 114

Paper.li Postrank Tourism Blogroll 114