With the MMA Forum (London, October 4-5)– the premiere mobile marketing knowledge and networking event organized by the Mobile Marketing Association (MMA) — just three weeks away, MobileGroove brings industry authorities and pundits together to debate the hot trends and topics moving up the global brands agenda. So please, let us know if you’re interested, post any questions or topics you’d like to see discussed, let other people who might be interested know about the chat, and join us: Event: Tweetchat on hot mobile marketing trends, topics and stats. MORE >>

This is a great slide deck by Rawn Shah, social business strategist at IBM, one of the most social organizations we know of – from his presentation at the Social Business Forum in Milan last week. Read this pensive post by John Stepper  for more on that event). The classic model of the organization is focused on the premise of industrial production of goods, ideal for manufacturing, but poor for knowledge work. What happens when we hit Slide 28, where the organization wants anyone in company to form their relationships. Niall Ferguson, Harvard Univ. Why not? MORE >>

If anyone is not familiar with a tweetathon, it is basically a telethon type event that is held over Twitter. As I mentioned earlier, I’d had the idea of doing a tweetathon-style “event” when we were first planning our strategy. Twitter is so free-flowing, it’s easy to underestimate – or completely discount – the amount of planning that goes into pulling off a successful event such as a tweetathon. separate tweetathon “guide” for each such event, that linked to relevant documents. Background. Decide your hashtag. MORE >>

When you go to enough networking events you end up collecting a lot of business cards. The solution is to organize your business cards. The benefit of organizing my business cards in this way is that it helps me find those cards when I actually need them! Creating an organized approach to your business cards can help you reinforce those bonds. How do you organize your business cards? Blog networking organization Taylor EllwoodOtherwise it just takes up space. In my networking binder I create specific sections that business cards go into. MORE >>

Event organizers: Please reconsider requiring your speakers to use slide templates. We absolutely understand that you believe this practice will convey a certain amount of consistency with the event branding. This is a generalization I’m sure, but I have yet to see a slide template provided by an event that doesn’t look clunky and cumbersome. If you insist on a template for your event’s presentations, every single presentation in every single room of your conference is going to look and feel the same at the most fundamental level. Really. MORE >>