Waxing UnLyrical

SEPTEMBER 13, 2013

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Gatekeepers are the ones who control what is published on their site. Here are a few ways to find topically relevant sites: Follow blogrolls. Utilize Social Media.

Blogger 263

Blogger Strategy Technorati Community building 263

Adam Sherk

AUGUST 11, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pro PR Tips: 100 PR Tips from Rafe Needleman Published as a Book by Adam Sherk on August 11, 2009 Yesterday I received a copy of Rafe Needleman ’s Pro PR Tips in the mail from ITDatabase. What Horrible Things Did Time Magazine Do in 1964?

Tips 102

Tips Publishing Press Release Syndication 102

Adam Sherk

DECEMBER 2, 2009

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Vocus 166

Vocus SEO Social Media Press Release 166

SocMed Sean

JULY 11, 2018

Historically, it has been a pretty fundamental activity with regards to search engine optimization (SEO). Emailing a blogger and asking them to “swap links” or “add you to their blogroll” is a thing of the past and just doesn’t work. Don’t get me wrong. Don’t plagiarize.

Content 209

Content Buy Sites Energy 209

Adam Sherk

AUGUST 20, 2009

This is encouraging news for publishers as previously once an article was indexed in Google News no changes or updates to it would be registered. This is encouraging news for publishers as previously once an article was indexed in Google News no changes or updates to it would be registered.

News 101

News Google Syndication Press Release 101

Adam Sherk

MAY 12, 2010

Actually it would work online, if not for search engines giving users access to everything in one place and filtering out duplicate content to improve their experience. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Content 116

Content Aggregator Press Release Syndication 116

Adam Sherk

OCTOBER 23, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic by Adam Sherk on October 23, 2009 Yesterday posts from eMarketer and Marketing Pilgrim called my attention to some interesting social media statistics put out by advertising network Chitika.

Hitwise 124

Hitwise Social Media Digg Survey 124

Adam Sherk

OCTOBER 1, 2009

Many search trends come and go quickly, so sites that cover a topic after its peak will likely miss out on the larger search engine visibility opportunity. Many search trends come and go quickly, so sites that cover a topic after its peak will likely miss out on the larger search engine visibility opportunity. Does this work?

Trends 146

Trends Tools Embedding Digg 146

Adam Sherk

OCTOBER 8, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Common Causes of Duplicate Content on News Media Sites by Adam Sherk on October 8, 2009 Although search engines keep improving on their ability to deal with duplicate content, this continues to be one of the main SEO issues facing news and content sites.

Sites 105

Sites News Syndication Content 105

Adam Sherk

JUNE 9, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites Not Making Much Use of Static FBML on Facebook Pages by Adam Sherk on June 9, 2010 Between privacy issues, a sweaty CEO and technical problems with its “Like&# buttons Facebook is having a rough time lately.

News 181

News Sites Yahoo Facebook 181

Adam Sherk

JANUARY 11, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk PEJ Study Shows Print Still Primary Source of Original News Reporting by Adam Sherk on January 11, 2010 The Pew Research Center’s Project for Excellence in Journalism released a study today of the modern news ecosystem, examining a week of news activity in Baltimore, MD.

Study 147

Study News Press Release Report 147

Adam Sherk

MAY 19, 2009

It’s also worth noting that a lot of major publishers still get a huge portion of their traffic from direct navigation. So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search. What Horrible Things Did Time Magazine Do in 1964?

Hitwise 100

Hitwise News Report Press Release 100

Adam Sherk

MAY 19, 2009

It’s also worth noting that a lot of major publishers still get a huge portion of their traffic from direct navigation. So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search. What Horrible Things Did Time Magazine Do in 1964?

Hitwise 100

Hitwise News Report Press Release 100

Adam Sherk

DECEMBER 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk How to Identify Your Own Top Trends by Adam Sherk on December 22, 2009 Yesterday Facebook shared its Top Status Trends of 2009 , providing insight into what terms most commonly occurred in users’ status updates. What sections, special features, individual articles, etc.

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

DECEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years.

Social Media 123

Social Media Marketing Press Release Survey 123

Adam Sherk

JANUARY 19, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Alicia Keys Facebook Page: I’d Sign Up if She Asked Me All Cool by Adam Sherk on January 19, 2010 Want to use your Facebook Page to build out your mailing list? Alicia Keys knows how to do it. What Horrible Things Did Time Magazine Do in 1964?

Press Release 138

Press Release Facebook Syndication Blogroll 138

Adam Sherk

AUGUST 11, 2010

This is particularly appealing for publishers with content that may be of interest to specific audiences as opposed to the wider Digg user base. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Will it work with local news?

Digg 166

Digg Marketing News Press Release 166

Adam Sherk

JANUARY 6, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Newsweek on Tumblr: Good Effort, Needs More Engagement by Adam Sherk on January 6, 2010 Awareness of Newsweek’s Tumblr site has been increasing of late. But it would be nice to see the Tumblr site have a more interactive feel.

Tumblr 131

Tumblr Engagement Press Release Syndication 131

Adam Sherk

JUNE 9, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Do People Search for “Breaking News”? But I don’t think I’d ever simply type “breaking news” into a search engine. It would be interesting to learn how much search engine traffic they are getting from that specific term.

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

JUNE 9, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Do People Search for “Breaking News”? But I don’t think I’d ever simply type “breaking news” into a search engine. It would be interesting to learn how much search engine traffic they are getting from that specific term.

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

AUGUST 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases. So far Google seems to agree.

Examples 102

Examples News Press Release Embedding 102

Adam Sherk

JANUARY 21, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Journalist Social Media Usage Increases, Concerns About Reliability of Information by Adam Sherk on January 21, 2010 Yesterday Cision released the results of their Social Media and Online Usage Study, a survey of social media usage by print and Web journalists.

Social Media 122

Social Media Press Release Microblogging Survey 122

Adam Sherk

FEBRUARY 19, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites: Tame Your Blog Tags by Adam Sherk on February 19, 2010 Ever notice all the tags that some blogs add to their posts? Does Google News Sitemaps New Format Help Publishers? And I always laugh at that because it’s really not that needed.”

Sites 112

Sites News Press Release SEO 112

Adam Sherk

SEPTEMBER 10, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Why the News Business Isn’t Profitable by Guest on September 10, 2010 This is a guest post from Aaron Goldman , author of Everything I Know about Marketing I Learned from Google. So, to all those publishers out there who built their businesses on news.

News 121

News Press Release Survey SEO 121

Adam Sherk

JANUARY 7, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Hearst Skiff Reader Looks Cool by Adam Sherk on January 7, 2010 Hearst’s Skiff Reader is being unveiled at CES this week. It’s an interesting project and it is good to see publishers trying new things, however slow to move they may have been to-date.

Press Release 101

Press Release Syndication Blogroll iPad 101

Adam Sherk

NOVEMBER 23, 2009

It would also be interesting to see how Microsoft addresses the financial realities of trying to extend such an arrangement to a larger group of publishers. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Google-less?

News 101

News Google Hitwise Press Release 101

Adam Sherk

SEPTEMBER 3, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. Creating textual descriptions and transcripts is helpful.

News 158

News Google Tips Press Release 158

Adam Sherk

JUNE 30, 2009

Search engines don’t want to show users multiple versions of the same content, so when an article has been syndicated it’s likely that one version will be given prominence – and that may or may not be the original. The only way to completely eliminate the issue is to require syndication partners to block their versions from the engines.

Syndication 111

Syndication Press Release SEO Publishing 111

Adam Sherk

AUGUST 24, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Do Google’s Expanded Domain Results Apply to News and Video Listings? This gives publishers the opportunity for greater exposure to users looking for content from their specific site (and who may not be familiar with the “site:” search operator).

News 113

News List Google Embedding 113

Adam Sherk

MAY 18, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Newsweek’s Tim Geithner Interview Live on Facebook: Don’t Forget to Link to the Video Afterwards by Adam Sherk on May 18, 2009 Today Newsweek offered live streaming of Jon Meacham’s interview with Treasury Security Tim Geithner on its Facebook page.

Facebook 100

Facebook Press Release Syndication Blogroll 100

Adam Sherk

MAY 18, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Newsweek’s Tim Geithner Interview Live on Facebook: Don’t Forget to Link to the Video Afterwards by Adam Sherk on May 18, 2009 Today Newsweek offered live streaming of Jon Meacham’s interview with Treasury Security Tim Geithner on its Facebook page.

Facebook 100

Facebook Press Release Syndication Blogroll 100

Adam Sherk

MAY 29, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Your Mom’s Coming to Facebook, But She May Not Stick Around by Adam Sherk on May 29, 2009 Inside Facebook published some new statistics this week on Facebook’s US audience growth over the last 60 days. What Horrible Things Did Time Magazine Do in 1964?

Facebook 101

Facebook Press Release Syndication Blogroll 101

Adam Sherk

MARCH 16, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Real-time Search Optimization for News Sites by Adam Sherk on March 16, 2010 The major search engines are making real-time search a priority, resulting in good visibility opportunities for news sites especially for breaking news.

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

AUGUST 31, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Yahoo Adds Enhanced News Results to SearchMonkey by Adam Sherk on August 31, 2009 On Friday Yahoo announced new additions to its SearchMonkey enhanced results, including options for news content. For technical details and instructions see the SearchMonkey News help page.

Yahoo 101

Yahoo News Syndication Press Release 101

Adam Sherk

SEPTEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Facebook Pages: Which News Sites Get the Most Engagement? Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! in the sidebars and subpages.

Sites 238

Sites News Engagement Facebook 238

The Way of the Web

APRIL 19, 2010

→ Consumers pay less, and publishers starting to diversify? April 19th, 2010 · View Comments The changing nature of publishing, and particularly digital publishing, has been highlighted in a couple of stories today on the amount that consumers are willing to spend on media online, and the moves by U.S.

Publishing 28

Publishing Blogroll Disqus Google Reader 28

Adam Sherk

JUNE 12, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Daily Show Visits The New York Times by Adam Sherk on June 12, 2009 I couldn’t resist sharing this great video from The Daily Show of Jason Jones visiting The New York Times. What Horrible Things Did Time Magazine Do in 1964?

Press Release 100

Press Release Syndication Blogroll Foursquare 100