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The Fleeting Value Of Content

Twist Image

Yes, the best content always rises to the top, but when the amount of content being produced rises exponentially and is being published at a frenetic pace, it becomes a lot harder for individuals to filter the signal from the noise. Publishing content is free. It has come to the point where it's no longer about publishing on a topic that no one else has covered (because it seems like every topic has been covered), but it's now a world of perspective. Being a publisher is very hard. blogroll. book publishing. online publisher. publisher.

Do You Need A Degree In Digital Marketing And Social Media?

Twist Image

dropped out of university because I was (at the time) already publishing magazines. My general train of thought was that it would be easier to go back to school should my career in media not work out than to stay in school and try to manage the workload of running my own publishing company while attempting to secure a degree. For a few hundred dollars over at Amazon to going through the blogroll at the left of this blog post (for free!), you will have years and years of content to help you learn. blogroll. publishing. Regrets? have a few. Are they any good?

The Blog Turns 20 This Year

Twist Image

With over 3600 posts and over 40,000 comments, it is much more than a publishing platform. You can head over to your local bookstore (if you still have one) and look at the most recent business books being published, and there will - without question - be several titles about how to get started with blogs and how important they can be to a businesses success. blogroll. No more.

What Does Eight Years Of Blogging Get You?

Twist Image

As fast and simple as it is to publish content with a Blog, success with a Blog as an engine of Marketing is a slow process. The only part that isn't selfish is that I publish it for the world to see, comment on and criticize. Chapman , Arjun Basu , Joseph Jaffe , Tom Peters , Jeff Jarvis , Jay Rosen and countless other (just look at my Blogroll on the left for more or who I follow on Twitter or Facebook :) I have coffee with all of these people each and every morning - whether they know it or not. blogroll. publishing. publishing platform. Yes it is.

Watching Me Blog

Twist Image

In the comments section, Peter Petrovski said: "Would love to read more about how you draft, write and publish posts." have an amazing team at Twist Image that did all design and infrastructure, but the content is all me (including the updating of the Blogroll). blogroll. publishing. Blogs are one of the most valuable marketing tools ever created. believe that. don't just say it. mean it by walking the talk. started blogging in September 2003, and since then I have written almost three thousand posts. with his post: Watching Mitch Joel Blog. Only me. apple.

Google News Optimization Tips

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. Duplication and Novelty Detection – More credit is given to original sources of content.

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Does Google News Sitemaps New Format Help Publishers?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Google News Sitemaps New Format Help Publishers? That may be getting carried away but the new format does have some advantages for publishers, although they are not being fully utilized by Google News yet. identifies the name of the news outlet and the language it is published in.

M-Publishing – a must attend event for publishers…

The Way of the Web

→ M-Publishing – a must attend event for publishers… April 21st, 2010 · View Comments Most media companies are either publishing mobile applications or looking to increase their activity on mobile handsets – so where can you get some insight into the best ways to get mobile successfully? Not sure how to monetise your eyeballs?

Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

While it’s good news that Google is continuing to improve its ability to deal with JavaScript, this change also impacts the way that many publishers display sponsored links on their sites. Related posts: Does Google News Sitemaps New Format Help Publishers? Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals? JVC Facebook Page Sweepstakes a Big Success.

News Sites Not Making Much Use of Static FBML on Facebook Pages

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites Not Making Much Use of Static FBML on Facebook Pages by Adam Sherk on June 9, 2010 Between privacy issues, a sweaty CEO and technical problems with its “Like&# buttons Facebook is having a rough time lately. The short answer? Not so many. News Compare the Fox News and Chicago Tribune tabs to Yahoo!

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Pew Research Survey: Findings on Search Engines, Social Networks.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics. Only 3% regularly or sometimes gets news from Twitter.

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Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals? This means that in addition to using the tag to help sort of duplicate content issues on a single domain, it can also be used in dealing with duplicate content on more than one domain. (If you’re not familiar with rel=&# canonical&# see Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag ). Do my publishers need to use rel=&# canonical&# ? A: We leave this up to you and your publishers.

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NBC Targets Local Markets on the New Digg

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk NBC Targets Local Markets on the New Digg by Adam Sherk on August 11, 2010 Through branded profiles and the personalized “My News” feature on the new Digg, publishers are hoping that building up followers who view them as a preferred or trusted source will enable them to reach a larger number of users on a regular basis.

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Consumers pay less, and publishers starting to diversify?

The Way of the Web

→ Consumers pay less, and publishers starting to diversify? April 19th, 2010 · View Comments The changing nature of publishing, and particularly digital publishing, has been highlighted in a couple of stories today on the amount that consumers are willing to spend on media online, and the moves by U.S. publisher Hearst to acquire a different type of business.

Publishers: Solve Tracking Code, Duplicate Content Issues with the.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag by Adam Sherk on April 30, 2009 Really you shouldn’t need it. But for a variety of business, technical or editorial reasons, sometimes publishing the same content or resolving the same page on more than one URL simply can’t be avoided. This means that publishers can append tracking codes to URLs as needed while avoiding the duplicate content issues that place the content at a competitive disadvantage.

URL 2

The two digital publishing models of the near future

The Way of the Web

gets bought → The two digital publishing models of the near future December 2nd, 2009 · View Comments Two approaches to digital content creation and publishing are taking hold – and sadly neither of them are equivalent to the way most traditional publishers are set up. Tags: Digital Publishing [link] Tim Archambault Very interesting points. Yahoo).

Pro PR Tips: 100 Tips from Rafe Needleman Published in a Book

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pro PR Tips: 100 PR Tips from Rafe Needleman Published as a Book by Adam Sherk on August 11, 2009 Yesterday I received a copy of Rafe Needleman ’s Pro PR Tips in the mail from ITDatabase. I’d seen some of the tips previously via Twitter and on the Pro PR Tips blog , but the book presents them in a nice, clean format that makes for a good read. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

For both public relations and search engine optimization,  publishing content via other people’s sites is a critical part of their everyday duties. Gatekeepers are the ones who control what is published on their site. Here are a few ways to find topically relevant sites: Follow blogrolls. Guest Post by  Alicia Lawrence. Image:  SalFalko  via Flickr,  CC 2.0.

Syndication Best Practices: Reduce the Risk of Being Outranked for.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Syndication Best Practices: Reduce the Risk of Being Outranked for Your Own Content by Adam Sherk on June 30, 2009 Syndicating content is an important business development initiative for publishers; it generates revenue, increases exposure, drives traffic and helps facilitate inbound links. One of the most common concerns I hear from publishers is the fact that syndication partners are outranking them for their own content. Check out Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns

Techipedia: Tamar Weinberg

Finding this elusive 2nd-tier group of bloggers was quite a bit more challenging than scanning “top 50 lists.” No one was publishing lists of up-and-comers. started to embark on a multi-day project of sifting through blogrolls and aggregation sites like Bloglovin.  As many of you know, I’m working with influencer marketing platform, The Shelf. My First Epiphany. Yes, I know. 

News Sites on the New Digg: Who is Active, Who is Gaining Followers?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on the New Digg: Who is Active, Who is Gaining Followers? by Adam Sherk on August 4, 2010 The new Digg has gotten a lot of attention for the opportunities it creates for publishers (see ReadWriteWeb and BlueGlass for details). But how will users respond to the new format? Congratulations!

Newspapers, Magazines, and the Apple iPad

The Way of the Web

Figures from conferences I’ve attended , Paidcontent , New York Observer , Venturebeat ) All very impressive…but… 1) Friend and former magazine colleague Dave Cushman makes a point which quite a few other people have also discussed – is this an illusion of a long term future for publishers ? Talk to me in six months about the number of app downloads, subscriber figures, and revenue.

Six Sources for Nonprofit News

SocialFish

The blog host determines a content theme, and bloggers are invited to submit any (relatively recent) published blog post on that theme by a certain date. The selected posts are published on the host blogger’s site as a themed blog post roundup. Kivi Leroux Miller curates the Mixed Links for Marketers, published regularly on her blog. must-read. Nonprofit Blog Carnival. Others?

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The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Identify the top blogs in any segment using AllTop , then note who those bloggers include in their blogrolls. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Case studies. Video. Podcasts.

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Top 10 Reasons The New York Times is Really Putting up a Paywall

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Top 10 Reasons The New York Times is Really Putting up a Paywall by Adam Sherk on January 20, 2010 Today The New York Times made it official that they will be introducing a metered model starting in 2011. There is additional information in the NYTco press release , and Jim Romenesko and others have published the staff memo. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! But I gave it a shot.

Free Tools for Monitoring Hot Search Trends

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Free Tools for Monitoring Hot Search Trends by Adam Sherk on October 1, 2009 This week Google started embedding a Hot Trends graph at the bottom of search results pages for queries that fall within their top 100 fastest-rising search terms, as seen in this example screenshot: While checking out search trends is interesting for users, it can also be valuable to publishers. Does this work? Sometimes. So how do you monitor these trends? Very helpful as I only used a couple of these previously.

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. They turn me off on the company that publishes them more than anything else. And let’s be honest, we’ve all used it at one time or another — shame on us.

Social Business: Where It's Been & Where It's Going

darmano.typepad.com

mail was just being introduced and I had gotten a job immediately largely because I entered the business world with a valuable skill—I was taught desktop publishing (ie computer aided design) in addition to design fundamentals. Blogroll Buffet. Logic+Emotion. About Me. About You. About My Employer. Visual Thinking. Speaking. Foursquare. Posterous. Twitter. Linked In.

How I Set Up My WordPress Blog In 2 Hours

Waxing UnLyrical

It may look a little bare after other blogs you’re used to… especially if you’ve been publishing another blog for a while. This isn’t a trick question. But really, how many blogs does a gal need? After all, from a practicality point of view, the answer to that question should be one, right? Apparently, ’tis not the case with me. Love eating it. Love cooking it.

The Most Popular MLB Teams on Twitter and Facebook

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular MLB Teams on Twitter and Facebook by Adam Sherk on April 5, 2010 A new baseball season is underway and we are in that wonderfully brief period when fans all over the country still believe this could actually be the year for their team. Enjoy it while you can. Pretty embarrassing. know I do.

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90 Tips to Make Your Blog Rock

www.jeffbullas.com

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Publish content on what not to do! 37signals who took its own experiences as a web startup and published them on their corporate blog and monetized that over 2 years into a $750,000  revenue stream by publishing and then repackaging it) 79.

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A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics. So I’ve been curious to see how their Twitter press release service would do.

Google News Now Recrawling Updated Articles

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Now Recrawling Updated Articles by Adam Sherk on August 20, 2009 This week Search Engine Roundtable highlighted a Google News Help thread in which Google confirmed that it is now able to recrawl articles that have been updated within a “short period of time” of the original publishing.

20+ Commonly Asked Questions About Blogging & Online Marketing

Kikolani

As a freelance writer specializing in the online marketing niche, I can say that the blogs that consistently publish longer content (900+ words) are the most successful. Google looks down on duplicate content and typically ranks the original publisher first for content anyway. If you still feel like publishing content from another blog, don’t do it without permission.

The Most Popular NFL Teams on Twitter and Facebook: 2010 Season

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular NFL Teams on Twitter and Facebook: 2010 Season by Adam Sherk on September 15, 2010 With a new football season under way I thought I’d take a look again at the NFL teams that have attracted the largest following to their official Twitter profiles and Facebook pages. Twitter Let’s start with Twitter.

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Why Writing a Corporate Blog Can Be Fun (and Profitable Too)

Debbie Weil

love her observation that "the networking goes on in the sidebar, too" through a carefully selected blogroll. We have long blogrolls of clubs, nonprofits, public gardens to visit, other gardenblogs – all local. Here are the guidelines: your post must be congruent with the topics covered on this blog (corporate social media, publishing 2.0, Then another.

Do Google's Expanded Domain Results Apply to News and Video Listings?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Do Google’s Expanded Domain Results Apply to News and Video Listings? This gives publishers the opportunity for greater exposure to users looking for content from their specific site (and who may not be familiar with the “site:” search operator). What Horrible Things Did Time Magazine Do in 1964?

Alicia Keys Facebook Page: I'd Sign Up if She Asked Me All Cool

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Alicia Keys Facebook Page: I’d Sign Up if She Asked Me All Cool by Adam Sherk on January 19, 2010 Want to use your Facebook Page to build out your mailing list? Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

JVC Facebook Page Sweepstakes a Big Success. But Does it Violate.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk JVC Facebook Page Sweepstakes a Big Success. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! But Does it Violate Facebook Guidelines? But does it violate Facebook’s promotions guidelines?

Paywalls, Media Coverage and User Access: What's a PR Pro to Do?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Paywalls, Media Coverage and User Access: What’s a PR Pro to Do? Publishers are desperately trying to come up with new business models and hopefully they’ll figure out a system that works. Does Google News Sitemaps New Format Help Publishers? So maybe it won’t really matter in the long run.

A Comprehensive List of Social Media Tips, Guides, Plugins.

Saying It Social

Blog Publishing Guide [link] 10 Things to Do Before Launching Your Blog [link] Writing for Bloggers – A Quick Guide on Style, Substance and Strategy [link] Creating a web presence – why bother? days ago Blogroll Constant Commentary Mashable Social Media Examiner Techipedia NetworkedBlogs Blog: Saying It Social Topics: social media marketing , search engine optimization , social networking Follow my blog Facebook Page Feed Do you use social media to obtain customer retention/loyalty or are you primarily focused on customer acquisition? I'm guessing for most of you the answer is both.

Newsweek's Tim Geithner Interview Live on Facebook: Don't Forget.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Newsweek’s Tim Geithner Interview Live on Facebook: Don’t Forget to Link to the Video Afterwards by Adam Sherk on May 18, 2009 Today Newsweek offered live streaming of Jon Meacham’s interview with Treasury Security Tim Geithner on its Facebook page. The video is not currently available on Facebook).

Newsweek's Tim Geithner Interview Live on Facebook: Don't Forget.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Newsweek’s Tim Geithner Interview Live on Facebook: Don’t Forget to Link to the Video Afterwards by Adam Sherk on May 18, 2009 Today Newsweek offered live streaming of Jon Meacham’s interview with Treasury Security Tim Geithner on its Facebook page. The video is not currently available on Facebook).

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