11 Common Mistakes That People Make With Their Personal Brands.
Techipedia: Tamar Weinberg
OCTOBER 7, 2010
That’s why Coca Cola strives to produce its products so that they taste exactly the same no matter where they are made or sold. If you are supporting one product today, try to avoid turning against that product tomorrow, barring any unforeseen or unknown information. Inconsistent Behavior Customers tend to value consistency.
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