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Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. Lee studied the causes that women really identified with and breast cancer was a clear winner.

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Singapore Social Media Workshop for PR and Online Media: September 2011

Laurel Papworth

On 13th of September, 2011 I am teaching a social media workshop in Singapore, AND presenting at a conference. If you want to know how to put out a social media press release, how to set up an online community monitoring station and how to measure social media, this workshop is for you!

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11 Characteristics of Highly Influential Blog(ger)s

Techipedia: Tamar Weinberg

Taking this theme a little further, I decided to branch out into the blogosphere, but using the number seven this time around was a tad too limiting. Granted, these are typically publications that have a staff of writers at their disposal, but they are like the newspapers of the blogosphere and readers have come to expect frequent updates.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265
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9 LinkedIn Users Describe Themselves

Ari Herzog

Summary : Co-founder and partner at Bonsai Interactive, offering smart marketing and social media business solutions, as well as mobile applications and social education. Founder of the 12for12k Challenge, a community-driven social media charity initiative to connect globally and help locally. Community management.

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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

This list includes female bloggers that cover a huge variety of topics in the blogosphere. Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Who Are These Women. Follow her @casey_hibbard on Twitter. Follow her @debng on Twitter.

Blogger 168
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Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

I’ve structured this post with a List of Cyberstalking behaviour, further indepth analysis of cyberbullying and cyberstalking and the difference, and then a case study – unfortunately where I am on the receiving end – which is pretty well a classic Year In the Life of A CyberBully. That is not cyberbullying.