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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build sentiment measurements, and listen to the larger web for how people are talking about your customer. Learn which bloggers might care about your customer. Download the Social Media Press Release (pdf) and at least see what parts you want to take into your traditional press releases.

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Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

Provide controlled platforms for consumers where they can air negative sentiment and share their experiences directly with you: Facebook, Twitter, Blog Comments, feedback webpage, complaints blog. TV); enlist popular bloggers to avoid Google Clustering. Use electronic and traditional PR techniques and optimized press releases.

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Fashion and P.R. Social Media blogger events

Laurel Papworth

PR people need to be careful how they frame an invite to a blogger press event. This social media invite sent to Fashionista highlights some of the issues of running blogger only events. person that I “had&# to come to a Blogger Preview because it was the first one in Australia. Not all bloggers are created equal.

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Journalist Social Media Usage Increases, Concerns About.

Adam Sherk

The section on sources used had an interesting stat that relates to the discussion of press release usage by bloggers and local news sources. The flip side to that is that not everything gleaned from monitoring social media activity is accurate or reliable.

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3 Day Social Media Intensive – Hands on! Sydney 2014

Laurel Papworth

A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Computer Based Session: Build a blog and social media press room with socmed press releases, blog and social objects.

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Singapore Social Media Workshop for PR and Online Media: September 2011

Laurel Papworth

If you want to know how to put out a social media press release, how to set up an online community monitoring station and how to measure social media, this workshop is for you! learn how to build a social media newsroom for social media press releases (using free tools) instead of sending out PDFs to journalists and bloggers.

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Social Media Course – $176 – 13 June 2012 Sydney with @InforumGroup

Laurel Papworth

You’ll see how to build a social media monitoring dashboard, set up social media press release site, learn the difference between a 9 step social media strategy, a 5 step campaign and so on. monitoring a social media news room (no more PDF press release!) and a demonstration of tools to make your life easier.

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