Waxing UnLyrical

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Once Upon a Time …: The Art of Storytelling

Waxing UnLyrical

To learn how to better tell your brand’s narrative, here are four tips for curating stories in the modern media age: 1. Use quotes, articles or other forms of creative content from your chosen leader as a narrative device to draw readers into their passion for solving the problem for your target audience. Set the stage.

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Why Buffer, HootSuite and Post Planner are the Holy Trinity of Managing Social Media

Waxing UnLyrical

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. My primary platform for content curation is Twitter. HootSuite. This is for two reasons: a.

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How To Use Twitter For PR

Waxing UnLyrical

Publicizing news, blog posts, videos… basically, any kind of content. A lot of companies still only share their own content on Twitter. People like being added to lists, so you’re both giving them an ego boost, as well as making it easier for yourself to find relevant content. ” 3.

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How to Grow Your B2B Facebook Community

Waxing UnLyrical

It’s much easier to potentially get new Likes if people simply enjoy your content. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. You want to post content that your fans can’t help but share with their own followers.

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Monday Roundup: Influencer Relationships

Waxing UnLyrical

And that’s because influencer-led content can often reach your desired audience in a more meaningful way than traditional media efforts. If You Want Your Content Marketing to be Great, Ask Influencers to Participate. 4 Questions to Incorporate Influencer Outreach into Content Marketing. Check out these posts. ” 3.

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Building a New Kind of Cruise Community

Waxing UnLyrical

So our ragtag army of cruise bloggers, travel writers, technologists and travel professionals teamed together to reverse-engineer the cruise discovery, planning and booking experience. Assumption 1: Create content. Our roots are in Silicon Valley, so we knew we didn’t want to just create or license expert content.

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Blogging Upstream

Waxing UnLyrical

How much content is right for my audience? I believe that, like me, my audience is insanely busy and overwhelmed with a world awash in content. I’m exploring ways to expand our content, but stay true to what I believe to be our audience’s limited tolerance for content creep. What is the right breadth of topics?

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