Waxing UnLyrical

FEBRUARY 1, 2011

Seth: “KPIs can refer to any part of a communication campaign: they could be PR activities, media results, or behavior. “PR outcomes usually refer to any end results of the communication campaign. He said, “Some parts of PR campaigns are about getting messages out, changing awareness, etc. Read All About It!

Postrank 193

Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

JANUARY 24, 2011

AdWords campaigns require keyword research, account set up and maintenance, and ongoing tweaking and optimization to get results. Gracious marketers gone before share all you need to know on applying for a Google Grant and implementing non-profit AdWords campaigns (PDF). And my guest bloggers, both frequent and infrequent.

Tools 247

Tools Adwords Marketing Class 247

Waxing UnLyrical

OCTOBER 1, 2010

Priya will share her case study on a campaign for the Council for Responsible Nutrition, when they decided to take their “Life… supplemented&# initiative directly to their consumers via online networks. And my guest bloggers, both frequent and infrequent. Sounds interesting, huh? Read All About It! Abusiveness is not.

Postrank 146

Postrank Tourism Blogroll WordPress 146

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

Class 233

Class Campaign Klout Influencer 233

ProBlogger

APRIL 6, 2011

Bloggers everywhere need to rethink their approaches: display advertising needs reinvention: who’s it working for? As a blogger, you need to make some serious strategic calls on where to put your focus because content-making is heavy going. I was on a panel recently at the Aussie Bloggers Conference. Old models are struggling.

Blogger 42

Blogger Brands Survey Cost 42

Waxing UnLyrical

DECEMBER 5, 2010

After all, this is the third post in three days to reference that wretched campaign. Bleak (another metal blogger). And my guest bloggers, both frequent and infrequent. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Mark as read Approve comment Thanks for including me! Read All About It! Abusiveness is not.

Class 202

Class WordPress Postrank Comments 202

Kikolani

JANUARY 26, 2010

He also gave an example of a powerful video campaign that charity : water used to illustrate the importance of clean drinking water. Anchor text should be varied in your link building campaign, including capitalization changes and plurality. Blogging Tips for Serious Bloggers. 11 Must Dos For The Serious Blogger from Jay Baer.

ROI 114

ROI SEO Social Media Tips 114

Kikolani

JANUARY 16, 2011

This will usually lead to those bloggers coming back to your site and engaging with you in your blog as well. Question: I still don’t understand how much revenue a semi-succesful blogger should expect to make let’s says 6 months in? Question: What is a good way to feature key bloggers at a foodie type event?

Questions 167

Questions WordPress Postrank Blogger 167

Waxing UnLyrical

DECEMBER 14, 2010

One applicant spoke about an Australian ex-Prime Minister’s use of social media as a fundamental part of his election campaign in engaging young voters. And my guest bloggers, both frequent and infrequent. Show me that you can be witty, informative or interesting concisely, and you’ll have taken a big step towards impressing me.

Class 227

Class How To Applications Course 227

Waxing UnLyrical

OCTOBER 14, 2010

STEP, TIP] {to, that will, on} [TASK, GOAL] In other words, articles such as 20 Tips on How to Gain Traffic on TheWWWObserver or 101 Steps to Becoming a Better Blogger on Lifehack. Corporations constantly churn out copy for communication channels and PR campaigns. And my guest bloggers, both frequent and infrequent.

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

NOVEMBER 11, 2010

Thank you so much for letting me know about the campaign and allowing me to be a part of it. Thank you so much for sharing it with us and for being such an important part of todays campaign. Mark as read Approve comment Thank you, Heather, and thank you also for putting together this great campaign. Read All About It!

Class 264

Class Comments Transportation Twitter 264

The Way of the Web

APRIL 7, 2011

But it’s not really marketing is it – it’s not like a homepage advert on a big website or investing thousands in a PPC campaign. They’re not necessarily A-list bloggers, and they’re chuffed enough to post an article with a link to Blekko and Blekko gear.

CPM 33

CPM Marketing Postrank NoFollow 33

Waxing UnLyrical

DECEMBER 21, 2010

There are several other options, such as Flickr, Tumblr, WordPress, Blogger, etc… even Ping.fm. Specifically, it was on a blog purportedly on analytics/intelligence, that raved about the Digital Death campaign, citing huge views, clicks, etc., And my guest bloggers, both frequent and infrequent. as "success."

Social Networking 270

Social Networking Class Comments Conversation 270

Waxing UnLyrical

JANUARY 7, 2011

Ive had other projects fall out like this, verbal and email agreements of this campaign or this project that get cancelled a month or two before they were to start. And my guest bloggers, both frequent and infrequent. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Read All About It! no, seriously, its just me.

Class 207

Class How To Health Care Comments 207

Akamai Marketing

MARCH 29, 2011

Then measure it.You can use Google Analytics, PostRank or even (GASP!) This is the blogger as task-master part. Let your talented employees be your bloggers – ask for volunteers to start. Determine what the benefits to blogging will be. Are you trying to create community? Are you hoping to help along your SEO efforts?

Press Release 238

Press Release Technorati Klout Metrics 238

Waxing UnLyrical

JANUARY 27, 2011

It may have escaped your notice, but more and more media (and bloggers) are working for multiple outlets these days. Maybe this particular blogger had experienced something unpleasant internally as the result of previously accepting a comp trip. Pay no attention to the (wo)man behind the curtain. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 279

Class Press Release Flickr Comments 279

Waxing UnLyrical

JANUARY 25, 2011

Walking the transparency talk I WAS going to write about something to do with online integrity, but, like many well-meaning bloggers, I got side-tracked by my Twitter feed. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. And my guest bloggers, both frequent and infrequent.

Class 215

Class Policies Flickr Comments 215

Techipedia: Tamar Weinberg

JUNE 16, 2010

If you look around the social web a lot like me, you will agree that most social media campaigns suck. If your business is already on the social web, you will need something to help you improve on your campaigns. You will be able to gather enough data from your own campaigns to help you improve your online marketing.

Questions 277

Questions Social Media How To Postrank 277

Waxing UnLyrical

NOVEMBER 18, 2010

But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment. And my guest bloggers, both frequent and infrequent. Read All About It! no, seriously, its just me.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Kikolani

JUNE 28, 2013

3 Marketing Tools I Miss (and Their Alternatives) – If you used PostRank, Formulists, or Google Reader, here are the best alternatives. You''re reading Fetching Friday – 22 Marketing Links , originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. This Week on Kikolani.

Marketing 119

Marketing Postrank eBook RSS 119

Waxing UnLyrical

DECEMBER 7, 2010

When we pursue relationship-building with our stakeholders, we’re trying to build goodwill through our outreach campaigns and programs. And my guest bloggers, both frequent and infrequent. It seems to me that in public relations, everything we do for our organizations and/or clients is in pursuit of just that: a good name.

Reputation 183

Reputation Postrank Class Tourism 183

Convince & Convert

SEPTEMBER 20, 2010

winning campaigns, measure ROI, and reach audiences. One good New Years Resolution is to join other bloggers and take a step towards transparency from the companies who profit from your blog writing by NOT writing April 15, 2010. There's no shortage of bloggers out there and this move only serves to damage your union.

Social Media 147

Social Media B2B Strategy Consultant 147

Waxing UnLyrical

NOVEMBER 1, 2010

One planned initiative will involve the development and advancement of a comprehensive set of standards to measure results of public relations campaigns. And my guest bloggers, both frequent and infrequent. Gary was kind enough to sit down with me over Skype to chat a little about this initiative. Here’s a clip.

Class 258

Class Education Metrics Creative Commons 258

Convince & Convert

MARCH 3, 2010

and Postrank, and Tweetmeme and Topsy and Facebook Insights and about 1,000 other tools you can use to precisely measure social media success, there is literally no excuse to not ALWAYS BE TESTING. There’s an optimal time of day and day of week to tweet. There’s a way to get your Facebook update seen in more news feeds.

Social Media 121

Social Media Strategy CoTweet CoTweet 121