Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. But the problem with email and social media is that too many people are positioning it as an either/or scenario. The fee for up to 75,000 sent emails per month is just $99.97.

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Social Media Marketing Social CRM Consultant 127

Convince & Convert

AUGUST 19, 2010

How are you integrating social media into other programs? Sound off in the comments, and maybe we’ll put together another post with great examples. The brand relationship starts to look like a friendship and not a transaction. clintonbon Love the example you put forth, great post! Awesome post!!

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Social Media Strategy Tourism Social CRM 140

Convince & Convert

MAY 4, 2010

For example, the markers for a jump to cloud computing for a declining retail company are quite different than the markers for a growing startup to embrace a business intelligence application. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Is the same true in adoption of new technologies?

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Social Media Strategy Consultant ROI 116

Convince & Convert

JULY 6, 2010

A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. Silberberg RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility [link] danperez Laura, you've made several good points, especially with the Target & P&G examples.

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CSR Social Media Strategy Consultant 137

Convince & Convert

JUNE 17, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation? Has it given me brand exposure?

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Twitter Metrics Social CRM Consultant 125

Convince & Convert

JULY 26, 2010

Meaning, a brand (or person) could benefit by leveraging the crowd. Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. Someone searches for you, they’ll find your Twitter profile or Facebook brand page.

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SEO Social Media Consultant Social CRM 115

Convince & Convert

JULY 21, 2010

This is particularly important when managing branded client materials. If your team uses social media at work, particularly for clients, you’ve got to have a policy. Todd Defren and Dell have both shared excellent examples to build from. The FTC encourages social media policies be in place and reviewed.

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Social Media Policies Consultant Social CRM 153

Convince & Convert

FEBRUARY 19, 2010

I’ve been talking a lot about the integration of email and social media , and this is another example of using cross-functional technology to build content creation and deployment synergies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. This, I'll try.

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Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to retain customers, your social program is more about listening, problem resolution, and turning customers into advocates. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Of course, this isn’t entirely an either/or scenario.

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Social Media Strategy Social CRM Company 117

Convince & Convert

APRIL 1, 2010

In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops! As always – great piece Jay. As always – a great piece Jay.

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Social Media Content Analysis Sports 120

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

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Social Media Statistics Strategy Research 159

Convince & Convert

JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.

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Social Media Strategy Consultant B2B 148

Convince & Convert

MARCH 23, 2010

Remember that EVERY page on your blog could be the “home&# page, so it’s imperative that your branding remain consistent, that you use a tagline to explain what your blog is about, and that you use state indicators to cue visitors as to where they are in the site structure. Most of your blog readers have no idea who you are.

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Social Media Strategy Consultant RSS 119

Convince & Convert

MARCH 25, 2010

That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views.

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Social Media Strategy Statistics Metrics 117

Convince & Convert

AUGUST 11, 2010

What a great example to set for your children. I was struck by what a great example & experience you're providing for your children. I'm connected with quite a few Indiana bloggers and they are all terrific. Like most things I do, it will either be a great example for my children, or a disastrous cautionary tale.

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Social Media Strategy Travel Team 115

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. I am reading your work voraciously and going thru last years posts as well.

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Social Media Strategy CoTweet CoTweet 121

Convince & Convert

APRIL 13, 2010

Sounds like the playbook for successful brand/customer relationships on the social Web, does it not? Their support, open ears, and ability to lead by example. My first PR job was in consumer product goods and one of our clients was a bagel brand. Let the other person feel that the idea is his or hers.

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Social Media Strategy Influencer Education 112

Convince & Convert

MAY 11, 2010

Now use social listening tools to find blog posts, tweets, forum threads and other discussions about your brand and your products, and as appropriate direct fence-sitters to your new social media answers. Now you’re combining content with marketing, social media with customer service. To really do so.

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FAQ Content Consultant Social Media 137

Convince & Convert

JUNE 2, 2010

The last thing I need is a dressing room photo of me modeling Diesel brand fat pants hitting the public News Feed on Facebook. This is an excellent marketing and promotional step that will ensure their brand is recognized world wide. You must concentrate on branding yourself before doing face book friend invites.

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Social Media Strategy Curation Privacy 133

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What do you think? link] robertwheatley Amen.

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Questions Social Media Consultant Education 160

Convince & Convert

JUNE 3, 2010

I can't think of many examples of that type of guts on the player side. They fail to take notes on good PR and instead take notes from GM b/c “they've always been a good example.&# Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. jefflogden You are so right, Jay.

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Social Media Strategy Consultant Social CRM 156

Convince & Convert

SEPTEMBER 21, 2010

That’s the brand engagement holy grail that we’re all seeking. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. It’s about humanization.

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Social Media Strategy Consultant Web 2.0 149

Sprout Social

APRIL 28, 2022

These tools might include: Marketing tools (think: social, CRM, email). For example, consider how marketing messaging and creatives for campaigns require multiple steps, stakeholders and approvals. For example, you can track individual contributions to any given task as well as team-wide time spent on tasks.

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Team Tools Hubspot Collaboration 92

Convince & Convert

JUNE 22, 2010

If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. You have to work on a pilot program – maybe even in secret – to show social media’s impact on customer satisfaction.

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Social Media B2B Company Consultant 130

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? Build Your Brand a Social Content Ladder in 5 Steps Is Starbucks the Most Dangerous Competitor to Facebook? (co-authored

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Social Media Strategy Social CRM Consultant 141

Convince & Convert

SEPTEMBER 21, 2010

What’s the soul of your brand. You may need to engage in some brand anthropology, and have an agency help you find your one thing. Many brands these days use social media to promote themselves and to reach out to their target audience. What’s Your One Thing? Volvo = Safety. Apple = Innovation. Disney = Magic.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

AUGUST 31, 2010

Yet, Mitch doesn’t see it happening in social media. Some Bloggers respond to the comments and some don’t. The problem is not that people are too infatuated with their “personal brands&# and refuse to engage meaningfully. He writes: There is not much conversation going on at all.

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Conversation Social Media Social CRM Consultant 116

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. Lion Brand’s Lion Brand Notebook: Lion Brand is a yarn company that has been in business for over a century.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

SEPTEMBER 21, 2010

• Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively?

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Social Media Radian6 Strategy SM2 155

Convince & Convert

MAY 20, 2010

For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#. Coca-Cola just took me on a free trip to Shanghai with 22 other bloggers from Australia and Asia. shining through. (oh

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Metrics Social Media eBook Social CRM 116

Convince & Convert

MAY 17, 2012

Are you looking for increased chatter about your brand or topic across the web? Are you stacking your brand up against a competitor to see who performs best? Are you using your competitors as examples for what you should do? Manage multiple brands from one account, separated by tabs. Social CRM (currently in beta).

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Social Media Management Small Business Social Media Tools 162

Convince & Convert

SEPTEMBER 8, 2010

has agreed to allow their brand to be represented online in a way that conforms with Facebook’s unilateral set of rules speaks directly to the power of the Facebook user base. By way of example, here’s a search for “Snapple&# on MySpace and Facebook. Its not because people are shunning brands.

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MySpace Facebook Social CRM Consultant 136

Convince & Convert

FEBRUARY 25, 2010

The best example I’ve ever seen of this is from a company called ThinkGeek , which prides itself on carrying the most robust collection of unique, thought-provoking products with the biggest nerd appeal on the planet. But the best example I’ve seen is on their Facebook page, where one fan posted an update on their wall — in BINARY CODE.

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Social Media Case Study Strategy Study 117

Webbiquity SMM

DECEMBER 4, 2012

How your brand is abusing social networks by iMedia Connection. ** 5 STARS. Frequent best-of honoree Kristi Hines provides an outstanding list of general social media tips (e.g., “Cross promote your social profiles. Look for opportunities to add links from one social profile to others.

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Social Media Resources Tips Policies 213

Convince & Convert

JUNE 3, 2010

It caused me to pause (mid-chew), and mentally scroll through a list of examples that fit his assertion that boring information is captivating when it’s humanized in some way. So how does all this relate to social media strategy – after all, that’s why we’re here, right?

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Social Media Strategy Consultant Social CRM 110

Convince & Convert

JUNE 15, 2010

Now, go to Twitter and create a brand new account using your special new Gmail email address. As the social Web becomes every more interconnected, understanding how your customers are connected (or connectable) to your brand in social media is a sizable part of the success equation. Are you a social media detective?

Social Media 153

Social Media ScoutLabs Company Consultant 153

Convince & Convert

MARCH 9, 2010

And if you're not careful, you can come across looking like a complete amateur, and actually hurt your brand. I'm not sure if you were just providing an example Christian, but Twitter works brilliantly for many kinds of businesses (not just designers). link] Ben LaMothe Are You Taking Social Media Shortcuts?

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Social Media Strategy YouTube LinkedIn 133