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What Does it Really Mean to Build a ‘Community’ on Social Media? (And Why You Should)

Buffer Social

Cultivating deeper connections with and between your followers can inspire brand loyalty and boost brand awareness, engagement , growth, and reach — not to mention that it feels really great to bring like-minded people together around a shared purpose. What is a community? So how do you do it? And is it worth it?

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11 Smart Ways to Use Twitter Advanced Search

Hootsuite

Still, if you master the tool, you can dig deep and revisit some favorite or forgotten posts — or study your competition’s social media strategy. What is Twitter’s advanced search? Twitter advanced search is a tool you can use to filter tweets by highly specific criteria. Using Engagement , you can get even more precise.

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17 Ways to Get More Views, Engagement, and Shares for Your Facebook Videos

Buffer Social

With Facebook video being the top priority of marketers in 2017 , we’d love to help you get ahead of this rising trend. In this post, you’ll learn 17 actionable tips to increase the views, engagement, shares of your Facebook videos. Embed Facebook videos on blog posts. Other times they tease what the video is about.

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Top 10 Public Relations Blunders of 2009

Bill Hartzer

An enthusiastic six-year-old Zachary Christie, excited about having just joined the Cub Scouts, brought his Scout-style eating utensil, a combination fork-knife-spoon-can opener, to school specifically so he could eat lunch with it on September 29. Goldman Sucks ,” blogs Financial Post editor. Goldman has set aside US $16.7

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The digital marketing trends & ideas to take into 2017, and beyond

Audiense

In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. To ensure you don’t go into 2017 unprepared for what’s ahead, here’s some of the most succinct pieces of good insight they gave us for the future: Ben Donkor, Microsoft.

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What I’ve Learned About Getting Clients 11 Years into Running a PR and Social Media Agency

Buffer Social

What a ride this has been. I started with a small personal blog discussing new social media trends and issues. Lucky for me, blogging wasn’t as competitive as it is today. Back then, you just needed to write a good blog and have it optimized correctly. ” But that would be far from the truth.

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Social Pros 20 – Katie Morse, Billboard

Convince & Convert

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). Next week we’ll be able to drink here on Social Pros. Jill, what is going on? Jay : We were in New York last week for BlogWorld, and it was anything but sticky and hot.

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