Mindjumpers

JANUARY 3, 2012

Tweet Social media has no doubt changed the way brands communicate with customers and the how they prefer to be seen and heard. In an attempt to increase their visibility and speak to their influencers, every organization engages in active Public Relations, which has naturally been affected by the boom in social media.

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Mindjumpers

JULY 18, 2012

Social media is ultimately about establishing relationships. Using social media for employer branding and recruitment provides the following benefits: An opportunity to enter into dialogue and engage/attract potential candidates. You can read more about how to implement a social media policy in our previous blog post.

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Social Media Brands Policies How To 249

Mindjumpers

OCTOBER 5, 2012

In this blog post, I want to highlight some of the benefits of local community management, and why I believe it is necessary for a global company to outsource one of its most visible properties (next to the product) – its communication. The State of Social Media in Norway. Why dissatisfied customers leave.

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Activities Social Media Communities Study 256

Mindjumpers

AUGUST 8, 2011

Tweet Blogging can be complicated and it is quite different from traditional writing styles. Blogging is a quick and an interactive way of expressing your ideas – more like online diaries, but written with an aim of making people read it. You may also find these blog posts interesting: › Why to Run a Company Blog. ›

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Guidelines Publishing Applications Conversation 253

Mindjumpers

NOVEMBER 18, 2010

Boye web-conference in Aarhus Denmark in search of interesting social media case studies. Whereas the first demonstrated how a small cupcake business has embraced social media in terms of marketing, this post will concentrate on how a major charity organisation uses the various platforms to raise funds. The Haiti Case.

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Social Media Conference Technorati Case Study 244

Mindjumpers

SEPTEMBER 19, 2011

With increasing competition in social media, almost everyone wants to grab a share of the “social&# pie. An important part of social media is about building valuable and sustainable relations. The evolved approach on social media is more towards networking and building partnerships.

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ROI Social Media How To Campaign 264

Mindjumpers

JANUARY 9, 2012

He has a special interest in using social media for learning and blogs. You can read his thoughts on his blog called Learning Technology Learning. With social media coming in, this has become far easier, defined and exhaustive, than ever before. How teachers can use social media for learning.

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Social Media Construction Aggregator Collaboration 176

Mindjumpers

AUGUST 4, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Welcoming new colleagues and old ones in new jobs at Mindjumpers Danish CSR Initiative on Social Media Meets Criticism » Is Social Media Just A Buzzword? But to me, the social media buzz is definitely not pure empty talk.

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Social Media CSR Disqus Fashion 237

Mindjumpers

JUNE 6, 2011

Tweet Some time ago, we had a guest post on our blog stating how social media is not a cheaper alternative , even though many marketers think it doesn’t cost much. And this might also result in businesses not knowing whether to really invest in social media, since they do not know the outcome of the effort put into it.

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Cost Social Media Overview Case Study 247

Mindjumpers

JANUARY 11, 2012

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The It compares the state of social media in 2011 and expectations from 2012, based on this survey.

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Survey Report Social Media ROI 250

Mindjumpers

OCTOBER 13, 2010

Tweet Blog post written by Donna Carlsson , who is a former student at AcadeMedia Masters and now works as the responsible education manager for Creative Marketing. She has previously worked at Media at Inter IKEA Systems in Sweden. Her main focus is personal branding in social media. Good or bad this is reality.

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Social Media Social Networking Education News 241

Mindjumpers

DECEMBER 28, 2010

Tweet A t Mindjumpers.com, we publish blog posts everyday. During the year of 2010, we have gained more readers on our blog, which we of course are very happy about. In general, we have experienced that both best practice cases and different “how to” posts have gained great popularity on our blog. Read Full Post ».

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Social Media Fashion Technorati Campaign 218

Mindjumpers

JANUARY 17, 2011

For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. Social media is changing the fashion industry.

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Fashion Industry Social Media Vimeo 265

Mindjumpers

JULY 14, 2011

Tweet When taking the first step and starting out with social media, there are some basic things worth considering for creating the right foundation for your presence. Here, the different social media format options come into the picture, which are some of the first elements to take hold of during your social media planning.

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Platform Social Media How To Overview 267

Mindjumpers

JUNE 24, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 4 Tips To Start a Blog Big Mashable Social Media Meetup in Antwerp » Everything You Need To Know About Social Media Posted by Anne Herngaard Jun 24th, 2010 Tweet We have stumbled across this useful resource made by the Candadian marketing company Eloqua.

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Social Media Wikipedia Microblogging Delicious 234

Mindjumpers

SEPTEMBER 9, 2010

Most of them have pretty hands-on information about how to navigate with social media and some have more background knowledge. But with the arrival of digital channels and social media, word-of-mouth is increasingly used for marketing purposes. And so has word-of-mouth marketing.

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CSR Social Media Fashion Energy 214

Mindjumpers

JUNE 9, 2011

Tweet Recently I found an interesting infographic complied by Edelman Digital , (PR agency) on the social media use and trends in Asia. This infographic gives us some interesting insights into social media habits and platforms for better targeting in this part of the world. The Year of Social Media 2010 [infographic].

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Trends Social Media Social Networking Campaign 217

Mindjumpers

OCTOBER 29, 2010

Tweet If you are a frequent reader of this blog you might have noticed that this isn’t the first time the American talk show host, Conan O’Brien, has found his way to these pages. However, his innovate use of social media to sustain the hype around his person during a longer off-screen period deserves another post.

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Social Media GPS Badge Hosting 241

Mindjumpers

AUGUST 17, 2010

I will look futher into that… Its hype among social media users is one thing, but for marketers it is more interesting to explore how geolocation can be used from a marketing perspective. See it here: Geolocation Based Social Media for Brands View more documents from DOUGLAS LIN.

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Social Media Brands Foursquare Disqus 207

Mindjumpers

APRIL 14, 2011

Tweet Useful Social Media is a company that produces business intelligence products designed to help big businesses get the most of their use of social media. In June 2011, they will be holding The Corporate Social Media Summit in both New York and San Francisco. The State of Corporate Social Media 2011.

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Social Media Conference Report Upcoming 215

Mindjumpers

AUGUST 24, 2010

Mindjumpers is in a collaborative partnership together with the Bees Awards – the first social media marketing award show that will take place 9th November in San Francisco. The entries are placed in 16 different categories and exemplifies the power and creativity of social media marketing professionals.

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Company Social Media Disqus Collaboration 171

Mindjumpers

MARCH 23, 2011

Tweet Once again, it’s time to take a look back at the most popular blog posts from around the last month. When thinking about establishing a presence online – or improving the already established presence of your company – your social media voice is one of the most important elements to keep in mind. Read Full Post ».

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Social Media Tips Newsletter Twitter 212

Mindjumpers

JULY 15, 2010

This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which quickly quickly went viral.

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Campaign Social Media Reddit Disqus 206

Mindjumpers

JANUARY 6, 2011

Tweet Having reviewed what has happened across the different social media platforms in 2010, the next thought is what is going to happen in 2011? A lot of marketers have given their suggestions to what the year has in store for us, and a lot of interesting ideas have been published on blogs, presentations etc.

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Social Media Technorati Trends Social Networking 223

Mindjumpers

OCTOBER 7, 2010

Social networks are not to be compared with traditional mass communication channels where one way messages are thrown in the customers’ faces. It’s even more than a two-way communication. It’s about value and reasons to engage. People will listen if you bring them value in any scenes.

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Social Media Marketing Film Foursquare 193

Mindjumpers

SEPTEMBER 29, 2010

She has previously worked at Media at Inter IKEA Systems in Sweden. Her main focus is personal branding in social media. An effect of that has been an increase of social media demand. Here is a small list to think about: • The agencies own social media presence. Almost every company has done so.

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Social Media Disqus Fashion Education 207

Mindjumpers

MARCH 7, 2011

Tweet Memolane – “Your Time Machine for the Web” – is a new social media tool, which captures your entire online life in one timeline, so you can easily travel back in time and relive great memories. – View photos, music, tweets, blogs, checkins, events and much more. Try it out!

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Social Media Foursquare Travel Flickr 271

Mindjumpers

FEBRUARY 24, 2011

Tweet According to a relatively new study carried out by Burson-Marsteller , a public relations agency, it is clear that European and other global companies keep a focus on social media, as well as Asian companies are becoming more evident on social media platforms. Great increase in use of social media.

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Study Social Media YouTube Company 234

Mindjumpers

DECEMBER 29, 2010

Tweet It has been a great year for social media. Much has happened and many new features, services and platforms has seen it light or been developed during 2010 – and it has led to much writing here on our blog. The soda company understood how to make us of social media when developing new flavors.

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Social Media Technorati Campaign YouTube 237

Mindjumpers

JUNE 8, 2011

Tweet When having established a well-planned social media presence and your business has connected with relevant media and influencers, you might consider whether it’s time to take the next step and give your PR efforts a social boost as well? Utilize the PR potential of your blog.

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Netvibes Social Media Tips Delicious 218

Mindjumpers

NOVEMBER 26, 2010

Anyways, this was not the campaign my blog post would be all about. Last year Marabou did a really successful social media campaign for the Aladdin box around Christmas. It got a huge buzz in more than 300 blogs, articles, television and radio. That’s the beauty of social media marketing.

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Engagement Social Media Technorati Campaign 226

Mindjumpers

AUGUST 25, 2010

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? So you are getting excited about your social media strategy, you have your creative execution standing by and are ready to start counting fans and followers.

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Policies Social Media Guidelines Foursquare 218

Mindjumpers

SEPTEMBER 7, 2010

I have put together a list of five basic – but useful – steps, when your business is navigating in social media. These steps will help you to portray a consistent social media identity. However, that is what makes you successful and trustful in these social communities! to market themselves even more.

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Social Media Tips Marketing Domain Name 247

Mindjumpers

FEBRUARY 23, 2011

These can occur when there is : Inconsistency across channels: With social media you can touch the customer at any point in the purchase cycle: pre-purchase, during, and post-purchase. A negative relationship with people who represent the company: Social media can humanize your brand, if used correctly.

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Reputation Social Media Brands Policies 243

Mindjumpers

JUNE 25, 2010

According to Mashable there are plenty of reasons to celebrate social media, because it has changed our lives – not only in the way we communicate, but also in the way we connect with one another, consume our news, conduct our work, organize our lives and so on. The meetup has its own website and page on Facebook and Twitter.

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Social Media Disqus Social Networking Fashion 185

Mindjumpers

AUGUST 2, 2010

This blog post does not address the conversation or strategy for approach, but suggests a head’s up towards allowing your business to build a more integrated presence for customers. So here’s a short checklist of how you can use social media to compliment your marketing activities.

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Activities Social Media How To Marketing 206

Mindjumpers

AUGUST 5, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Is Social Media Just A Buzzword? They came up with a good and fun idea that could go viral by using social media. This is understandable. Maybe you are a bit too pro company on this, but then again.

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CSR Meeting Social Media Energy 249