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What Kind Of Tools Do Marketers Need?

Small Business Mavericks

Sometimes you pick up something at a flea market and have to guess at what it does because you have no idea why that tool exists, but it exists for a reason. It also works for tools you won’t find at a flea market. I love tools. There are so many kinds of them and they are so different that it’s fascinating.

Tools 129
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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next. No problem, right? The top-ranked listing in the SERPs get 55% of the clicks.

SEO 239
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The Guide To Social Media Marketing Automation

Webbiquity SMM

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. Guest post by Anand Srinivasan.

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The Essential Guide to Successful Intent-Based Marketing

Oktopost

The eternal question for B2B marketers is: When is the best time to sell to buyers? In this post, we’ll explore the fundamentals, benefits, and use cases of intent-based marketing, and how you can successfully implement these strategies to enhance your customer experience. What is intent-based marketing? Quick Links.

B2B 88
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Are You Using The Best Way To Get Traffic To Your Site?

Small Business Mavericks

Marketing Pilgrim’s Cynthia Boris knows a lot about online marketing and content so she was pretty happy the other day. As she says, “ You can pay and pay but organic search still wins.” The poorest performer was Paid Search, which only sent 10% of the total traffic to sites.

Sites 98
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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Why The Long Tail Is Still Important

Small Business Mavericks

If you are still targeting generic keywords, chances are you aren’t going to get a lot of traffic to your blog. But if you go after a couple of hundred long tail keywords, you’ll stand a much better chance at attracting readers, links, and attention to your blog. Why is that? The day of the long tail is far from over.