Social Media Strategies Summit

APRIL 22, 2019

With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. This shift in content consumption has led to the social platform investing heavily in Stories and IGTV. Brands will need to invest in social ads.

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Buffer Social

JUNE 21, 2018

From Facebook Watch to Twitter’s live video broadcasts, and most recently, the launch of IGTV , a new app for watching long-form, vertical video from your favorite Instagram creators, it’s clear that social platforms are vying to be — and likely will become – the next big broadcast channels. Introducing IGTV. ?.

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Later

JULY 3, 2020

Given this surge in live streaming, Instagram announced several new features for Instagram Live , including a new button to upload your Instagram Lives directly to IGTV when you’re done, the ability to watch live broadcasts on desktop , and support for businesses and creators with Instagram Live Shopping and Instagram Live Badges.

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Sprout Social

DECEMBER 10, 2018

As an added bonus, Sprout makes it easy to duplicate Instagram posts so you can fine-tune them for Pinterest. Double-dip Instagram content on your blog. If you’re sick of using bland stock photos and graphics for your blog posts, your head is in the right place. Publish video content to IGTV.

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Later

MAY 6, 2020

IGTV monetization seems to be right around the corner, but they aren’t the only platform hoping to lure content creators in. . Instagram understood that in order for IGTV to be successful, it needed popular creators to actively share. Let’s get started! View this post on Instagram.

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Buffer Social

NOVEMBER 1, 2018

But when GQ posted the same video on IGTV (the video was cropped to fit the vertical format), it only generated 137,000 views. million followers and their three IGTV videos have 39,000, 77,000, and 22,000 views respectively (about two percent of their follower count). This is the trend that Instagram has betting big on with IGTV.

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Later

JANUARY 1, 2020

Well, since the explosion of Instagram Stories, more and more Instagram users are spending time watching stories instead of scrolling through their feed, which is where the prime ad dollars are ( stories ads are growing , but since they are newer, they have more limited ad options and a lower ad inventory).

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Later

MAY 27, 2020

IGTV monetization is finally here but they aren’t the only platform hoping to lure content creators in. . Instagram understood that in order for IGTV to be successful, it needed popular creators to actively share. Look back at Instagram co-founder and CEO Kevin Systrom (@kevin) introduce IGTV from a live event in San Francisco.

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Later

OCTOBER 6, 2020

Instagram has announced yet another way to shop on the app: IGTV Shopping! Every month, 130 million people tap on a shoppable Instagram post, so it’s no surprise the platform is rolling out it’s shopping services to IGTV. Here’s everything you need to know about IGTV Shopping: What is IGTV Shopping?

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Sprout Social

SEPTEMBER 24, 2018

IGTV gives users access to video content up to an hour long, ideal for YouTube inspired binge-watching sessions. IGTV is a new Instagram feature and app for sharing and viewing video. Instagram TV is accessible either from the standard Instagram app, or from the separate IGTV app. The basics: What is Instagram TV?

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Likeable

AUGUST 9, 2021

So, to make it easy, we figured we’d list out every way you can make money on different social media platforms—all in one blog post. While you could already run ads in the Groups feed, Facebook added a potential advertising opportunity with group admins in August 2020. Badges in Live & IGTV Ads. Happy earning!

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Later

DECEMBER 12, 2018

Here are the top Instagram predictions for 2019, according to social media experts: Instagram Predictions #1: Instagram Will Invest Heavily in IGTV in 2019. Launched as Instagram’s first standalone video platform, IGTV made big waves when it was first announced in June this year. It’s too early to count out IGTV!

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Later

OCTOBER 22, 2019

Instagram just announced brand new tools to help creators start their own IGTV series! The new tool is designed to give creators a chance to produce ongoing, long-form video content on IGTV – separate from other videos on their channel. Here’s everything you need to know about Instagram’s new IGTV series tools: .

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Later

JULY 24, 2019

Drumroll, please… IGTV, Instagram’s brand new video platform, is here! IGTV is a place for long form videos on Instagram, and it’s available in both the native Instagram app and the new standalone IGTV app. IGTV is Instagram’s way of disrupting the traditional TV experience and updating it for a modern, mobile experience.

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Later

DECEMBER 4, 2020

New Instagram Ad formats for Reels. 2020 saw the introduction of a host of Instagram monetization options for creators, including IGTV ads and Instagram Live badges. . However, unlike YouTube, Instagram doesn’t share ad revenue with its creators… well not until recently, at least. 3: New Instagram Ad formats for Reels .

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Later

AUGUST 10, 2020

Discover our top 8 Instagram features for small businesses in this blog post. Instagram Features for Small Businesses #5: IGTV. IGTV is an incredible channel for showcasing products, interviews, and tutorials — the kind of content that really resonates with audiences and can help build long-term relationships. Link in Bio.

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Buffer Social

OCTOBER 16, 2018

For example, in June 2018, Instagram unveiled its latest standalone app, IGTV. And how would paid ads work on a platform that exists for brands only? Instagram’s vertical video app IGTV was released in June 2018, and as of August 2018, the feature’s launch partner’s recent videos received about 6.8 via Techcrunch.

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Later

JULY 24, 2019

Getting on board with IGTV is easier than ever — you can now schedule IGTV videos to automatically post to your feed! . While editing videos for Instagram does take some time, scheduling IGTV videos from desktop takes just minutes once you’re set up with the Facebook Creator Studio. How to Schedule IGTV Videos: .

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Later

MAY 24, 2021

Find out all the must-know details, as well as how to access the new analytics, in this blog post: Instagram Insights: New and Improved Reels and Live Analytics . From here, you will be able to access up to 30 days of analytics for Instagram Feed Posts, Stories, Reels, IGTV Videos, and Live Video: Source: Instagram.

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Later

OCTOBER 17, 2018

Using IGTV for business is still new territory for most brands. It’s only been a few months since IGTV launched, and many brands are wondering how to use IGTV for business, or if they should even use the channel at all. Haven’t heard of IGTV yet? You might want to check out our Ultimate Guide to IGTV first!

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Later

FEBRUARY 20, 2019

Have you seen the new IGTV algorithm changes in your feed yet? Instagram recently announced that users will start to see 1 minute previews of IGTV videos in their main Instagram feed, which you can then continue watching over on IGTV. . Now, you can preview IGTV videos in your feed.

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Keyhole.co

MAY 25, 2023

Customize your sticker or poll by adding text, changing the colors, or adjusting the size and position. Reels and IGTV Instagram’s video features, Reels and IGTV , allow you to create longer-form video content. Reels and IGTV Instagram’s video features, Reels and IGTV , allow you to create longer-form video content.

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Later

APRIL 28, 2021

Long-form videos: These videos can be shared across Instagram via IGTV , or on YouTube , Facebook, and LinkedIn. While some platforms like Facebook, IGTV, and YouTube generate automatic captions, other platforms like TikTok and Instagram Reels require you to manually add text. Long-form videos are typically over 1 minute long.

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Pixlee

AUGUST 25, 2021

Reels and IGTV : Encourage users to share videos of how they use your products, unboxing videos , and tutorials, then edit them into Instagram Reels or IGTV videos specific to certain products or campaigns. . Brands may choose to collaborate with them to promote products via authentic posts rather than paid ads.

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Later

JULY 10, 2019

Instagram Trends 2019 #2: IGTV is Going to Get Even Bigger. Only 4 months ago we wrote that IGTV views were quickly growing and asked whether the video-sharing platform was finally becoming “cool”. Fast forward to today and IGTV is absolutely thriving ! We’re even seeing influencer partnerships develop on IGTV!

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Social Media Strategies Summit

JANUARY 2, 2020

Rather than invest in the high price tag of a Super Bowl TV ad, Dietz & Watson ran this shareable video on digital and social channels. MTV leveraged new Stories features and IGTV to increase video views across Facebook, Twitter, Instagram, YouTube, and Snapchat. The content auto-played for users as they opened the app.

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Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Use Unusual Formats: This is a great time for brands to look at webinars, Facebook Live sessions, IGTV long-format content and other. Social Media Use, Engagement and Paid Efficiency are Way Up.

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Later

JULY 24, 2019

With the new Instagram Creator Studio, creators get access to a ton of new tools and features, including the ability to schedule IGTV videos ! According to Facebook’s press release , one of their biggest goals is to help creators earn money from the content they create, including ad revenue, brand collaborations, and support from fans.

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Later

SEPTEMBER 28, 2020

We’re sharing 7 reasons why your brand needs video content on social media in this blog post: Why Invest in Video on Social Media#1: It Gets More Exposure (+ More Engagement!). Whether that’s posting your first TikTok or getting started with an IGTV series ! And in this new world of social media, video content reigns supreme.

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Later

SEPTEMBER 4, 2019

We’ve even got Jon Youshaei , Product Marketing Manager of IGTV at Instagram joining us to share his expertise. . Check out Jasmine’s LaterConfessional for her take on everything from hiding likes, where IGTV is headed, and her top tips for growing your Instagram and using it to fuel your business: View this post on Instagram. ?? ??

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Later

MAY 1, 2020

In this blog post, we’re covering 3 different ways to transform your Instagram account into a revenue channel, as well as sharing our top 6 tips to make money on Instagram right now: What Are the Different Ways to Make Money on Instagram? If you’re a brand or business looking to start an affiliate program, check out our full blog post here

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Pixlee

OCTOBER 13, 2021

Use Paid Ads. The TikTok crowd is more welcoming toward paid ads than you think. A study found that 72% of users enjoy ads on TikTok. In-feed ads. These ads appear on the users’ For You page with the “sponsored” label attached. Topview ads. These ads appear on the top of the For You page.

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Pixlee

AUGUST 25, 2021

Reels and IGTV : Encourage users to share videos of how they use your products, unboxing videos , and tutorials, then edit them into Instagram Reels or IGTV videos specific to certain products or campaigns. . Brands may choose to collaborate with them to promote products via authentic posts rather than paid ads.

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Social Media Strategies Summit

NOVEMBER 7, 2018

63% of G-Z prefers seeing “real people” (influencers and peers) in ads. Vero calls itself the “authentic” social media platform because it doesn’t use an algorithm to determine what users see and, at least for now, is completely ad-free. Social media site to help you capitalize on influencer marketing: Vero.

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Visually SM

JULY 31, 2020

Supporting videos on the feed, Stories, IGTV, and live streaming , Instagram has become one of the most video-user-friendly social media platforms. Consumers are led to purchase being impacted by a post, be it a Digital Marketing ad or organic. For each support, certain types of video will perform better. See some options below!

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Later

OCTOBER 29, 2019

According to Instagram, this information is used to improve the product , run research projects, improve the quality of ads you’re seeing in your feed and most likely improve the Instagram algorithm so you see more relevant content. . Check out our 9 Ways to Increase Instagram Engagement in 2019 blog post for tips and tricks! .

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Later

JULY 25, 2019

Even IGTV has its own dedicated search section — you just have to tap the IGTV button on the Explore page and tap the magnifying glass at the top of the screen to access: . Check out this blog post for everything there is to know! . Check out this blog post to learn How to Find the Right Hashtags For Your Business! .

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