Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 176

Social Media Content Vimeo Marketing 176

Buzz Marketing for Technology

JANUARY 14, 2010

Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation. Why you need to build your Social Capital?

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Waxing UnLyrical

AUGUST 2, 2018

Think ebooks, white papers and even blog posts. Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ). Canva is great for this, as it’s a free graphic design tool for non-graphic designers. And long-form content.

Content 124

Content Brands Findability Marketing 124

Convince & Convert

JANUARY 28, 2014

One hour later I had located about twenty different human resources and hiring blogs all citing the same figure. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. I just had the internet. Sounds easy right? More Backlinks for SEO.

Statistics 133

Statistics Content Hubspot Marketing 133

Webbiquity SMM

APRIL 11, 2012

In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. Building readership for a blog takes time.

Social Media 176

Social Media B2B Exercises Hubspot 176

Sprout Social

JULY 1, 2021

On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. The links in the below blog post from Affirm show off an example of using off-page SEO. It also includes engagement on the page or post.

B2B 125

B2B SEO Travel Hubspot 125

Writtent Blog

SEPTEMBER 1, 2014

Engaging a blog reader is a hard thing to do, especially in this digital age. As more and more content is produced on the Internet, people are less and less likely to read your blog in particular and stay interested in it. To keep ahead in the blogging rat race, you need to be constantly improving your writing. Image source.

Examples 111

Examples Tips Statistics Hubspot 111

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? Image via Hubspot. Image via Microsoft Stories.

B2B 60

B2B Marketing Microsoft Hubspot 60

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. ” eBooks and white papers are complementary. “Traditionally, white papers have been more academic in tone and style.

B2B 185

B2B Social Media Review eBook 185

Oktopost

OCTOBER 26, 2020

The management suite features 20 built-in integrations to social networks, sharing sites, and blogs, as well as Slack compatibility, to keep in touch with your team. . Full integration with the most popular social platforms, along with blog sites like WordPress and Medium. High-quality white paper reports generated from the platform.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Buffer Social

NOVEMBER 30, 2016

Content and blogging classes (25-31). Blogging and podcasting. Their free social media class covers the use of email marketing, affiliate marketing, using social media tools such as Twitter , blogging and podcasting , and how to use Facebook to create a business page and get it noticed by current and potential customers.

Class 40

Class Skills Social Media Marketing 40

Keyhole.co

JUNE 6, 2023

For instance, check out this LinkedIn post by a HubSpot recruiter: Pretty neat, huh? It gives people a behind-the-scenes look at HubSpot culture. It could be as simple as a piece of content, like a blog post on how to make the most of your product, a how-to video, or even customer testimonials highlighting its impact.

B2B 52

B2B Strategy Brands Content 52

Mindjumpers

JULY 4, 2012

Tweet HubSpot , the Internet marketing blog, has created an interesting overview of the state of the internet marketing world presenting several different statistics useful for brands to take into account when having a social presence. > To see all of the statistics made by HubSpot, please click here.

Statistics 229

Statistics Hubspot Marketing Mobile 229

Convince & Convert

JUNE 10, 2012

Argyle Social (sponsors of this blog and the Social Pros podcast , and what I personally use for social communication) launched their Social API. For the mid-market, however, you can start adding CRM to your social immediately using the Argyle Social API or (soon) the Hubspot/Hootsuite combination. Are you ready?

Social CRM 128

Social CRM Hubspot HootSuite API 128

Koka Sexton

MAY 26, 2019

Examples of lead magnets include content like e-books or white papers, promos like coupons and discounts, or even free versions of products and services. Blogging is an effective and tasteful way to convey expertise and establish thought leadership in your domain. One of the easiest ways to do this is by using a lead magnet.

Strategy 63

Strategy Loyalty Influencer ROI 63

Social Media Marketing

NOVEMBER 29, 2012

It could be your corporate website, a Facebook page, recipients of a white paper or email, viewers of a video, etc. About a year and a half ago, Mashable took a look at a handful of leaders in content marketing ( How 3 Companies Took Content Marketing to the Next Level ), highlighting Mint.com, HubSpot and American Express.

Content 167

Content Hubspot Mobile Team 167

Convince & Convert

MARCH 18, 2016

And when we say aggregate, we mean pull in your blogs, pull in your social media content, your video content, your ebooks, your white papers, all of this really great stuff that in many cases, if you’ve got a lot of it, is kind of sitting in a whole bunch of silos. Here are all our white papers. Jay: Right.

Marketing 60

Marketing Content eBook Joomla 60

Writtent Blog

JULY 18, 2013

Way back in 1998, Communications Professor Mitchell Stephens predicted the rise of images and video, writing “moving images use our senses more effectively than do black lines of type, stacked on white papers.” Image credit: HubSpot. Corey Eridon – @Corey_bos. Michael Brenner – @BrennerMichael. Emails still work.

Content 95

Content Marketing Meme Hubspot 95

Webbiquity SMM

JANUARY 5, 2016

Image credit: HubSpot. Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. 5 Engagement-Driven Elements You Should Add to Every Blog Post by Content Marketing Institute.

Content 60

Content B2B Marketing Hubspot 60

Convince & Convert

MARCH 1, 2012

If you walked into somebody’s Super Bowl party and just walked up to every single person you know and said, ‘Buy my book,’ and ‘Download my white paper,’ and all this stuff, you’d never get invited back to that party.” I go, “Look. ” It’s a social environment.

Social Media 142

Social Media Hubspot Software Hosting 142

Writtent Blog

JANUARY 10, 2024

Blog Management Does the idea of content marketing make you feel like you’re drowning? If you’re unable to even grasp how you can begin to start blogging regularly, let alone ever , it may be time to seek a resource for blog management. Article Writing Nearly 40% of organizations in the US use blogs for marketing purposes.

Content 40

Content eBook SEO Guidelines 40

ProBlogger

AUGUST 26, 2014

The moment they land on your blog, they look for “what’s in it for me?”. At the time of writing this, there are 152,000,000 blogs on the Net. That means every half a second, a new blog is created somewhere in the world. That means every half a second, a new blog is created somewhere in the world. Your readers are selfish.

Content 54

Content Case Study How To Curation 54

ProBlogger

JANUARY 20, 2015

Download the free white paper on Subject Line Open Rates. Kelsey’s industry research can be seen on the Harvard Business Review, Inc, The Next Web, Fast Company, Contently, HubSpot, Marketing Land and Buffer. Originally at: Blog Tips at ProBlogger. 500 Top-Tier Publishers Tell You What They Want from Content Marketers.

Publishing 20

Publishing Content BuzzStream Syndication 20

Writtent Blog

FEBRUARY 20, 2014

Today, your typical brand is investing in original articles, social media, blogs, eBooks and more. We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. You can turn your blog into an interactive debate or strategy session with this awesome tool.

Content 104

Content Marketing Screencast Tumblr 104

Webbiquity SMM

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011?

Statistics 219

Statistics Research Social Media B2B 219