Direct Marketing Observations

APRIL 28, 2011

There are too many places to have conversations, to read conversations and to lurk without having conversations. I blame it on the emergence of multi-platform, multi-channel and multi-device access to me, to you and to them. There are too many places to find content, curate content, share content and consume content.

Curation 156

Curation Conversation Data Platform 156

Direct Marketing Observations

AUGUST 24, 2011

I can bet all of you who have had a blog longer than a year can now spot a noob to the blog scene. Case in point. When you get comment spam from people who insist on hyperlinking their generic, lame, weak, comment to a no-follow keyword based signature, you know… and you ask “Did they really just do that&# ?

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

JUNE 17, 2010

What will the tweets and live blog updates look like if the product on the field sucks? It’s going to end up being subliminally manipulative of the message and the conversation. It’s like paying for blog posts. But unlike the traditional press box, they don’t get any access to players or managers. ’&#.

Social Media 166

Social Media Sports Policies Press Release 166

Direct Marketing Observations

MARCH 9, 2010

2) If I need a really good PR firm for example, I can contact that perso n today and we’d know each other well enough to have a very nice conversation… without the usual vetting process. 3) If I wanted to have someone guest post on my blog and bring their incredible smartness and knowledge to the table, all I have to do is ask.

Social Media 196

Social Media Meeting Social Networking Conference 196

Direct Marketing Observations

MAY 22, 2012

Going to a conference and meeting that person that you have had tens of twenty or hundreds of conversations with on Twitter or Facebook or blog comments. Basically where social takes off and takes on magical tones is when we get to associate a name with a physical face and voice and not an avatar. That’s the money shot.

Social Media 178

Social Media Avatar Journal Conference 178

Direct Marketing Observations

JULY 15, 2011

Sure you can have those short staccato like conversations, but we have chosen to use it in another way that suits are needs and desires. We have decided that Twitter is a great way to share links, to share content and to consume content. It is now purely a content consumption and content push platform. Pure and simple.

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

FEBRUARY 5, 2010

BL recounted the raw responses on her blog post , but I wanted to clean them up a little bit, make them into complete sentences, add some clarity and lastly point attendees from Social Fresh to this page. Be part of the conversation. 7) Create a hashtag around your company, product, or industry and drive the conversations.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

APRIL 19, 2010

With the advent of blogs and micro-blogs, there’s a constant online conversation about breaking news, people and places — some famous and some local. So what do you do if you want to monitor your space, your company, your name and your competition? You check out these 7 easy tools with even easier setups. 1) Meet.

Tools 179

Tools Analytics News Google 179

Direct Marketing Observations

JANUARY 29, 2010

Where you ask all or parts of the bulleted questions and conversations below? Tags: social media blogging chris brogan. Before we get into this, I want you to know that I have had this type of situation happen to me more times than I can count. So I have to ask you, Do you have client meetings like this? What are they?

Social Media 174

Social Media Marketing Social Networking Consultant 174

Direct Marketing Observations

DECEMBER 14, 2011

In order for people to know that you are open for business you have to get them to your website, your blog, your Twitter account or your Facebook page, right? In 2011, it was all about doing “something” with someone once they had visited your site, your blog or your Facebook page. Is it conversational? Interactive?

Brands 176

Brands Discount Sites SEO 176

Direct Marketing Observations

DECEMBER 19, 2011

It’s a blog post in and of itself. Some have gotten creative, but most are of the Tweet with a link with no conversation camp….Does Can you say self doubt? 4) We had gotten over being enamored with the quantity of friends, followers, fans and likes. Some have and some have not and we’ll leave it at that. Does it work?

Social Media 228

Social Media Policies Consultant ROI 228

Direct Marketing Observations

APRIL 11, 2011

Is it creating a Twitter profile “in case&# someone maybe be talking about you so that you can claim that you and your company are proactively listening to the conversation? Or is it a blog that has 3-4 posts over the span of 6 months? Maybe, possibly, and perhaps?

Company 178

Company Social Media Compete Sports 178

Direct Marketing Observations

JULY 26, 2010

Do you remember the first time you got a blog comment? Connecting with new people who were your peers, and then having these really deep discussions through blog posts and comments or tweets on Twitter, took the power of social media for us and elevated it. We blogged about it. Or the first time someone followed you on Twitter.

Web 2.0 152

Web 2.0 Social Media Social Networking Platform 152

Direct Marketing Observations

JULY 6, 2010

To have conversations? A Ning Like community or Forum solution. Social Bookmarking. Podcasting. Social Monitoring. Each of the above have specific bells and whistles that allow you to do certain things. Remind me again, what’s the goal of social media? To sell stuff? To grow the business? To enrich Customer service ?

Social Media 143

Social Media Wiki Social Bookmarking Flickr 143

Direct Marketing Observations

JULY 12, 2010

I started seeing the conversations. The tweets that are on the page, consist of lots of repetitive links to their blog pages, and or benign tweets/announcements about benign topics. If they can’t get Twitter right, does this mean that their Facebook strategy and or their blog, or Linkedin strategy will be any different?

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

FEBRUARY 11, 2010

Clearly, 2 things became evident: One, there is a need for more social media conferences down in the belly of the state of Florida(that in and of itself is worth another blog post) and two, marketers were indeed starved or looking for answers/solutions to the primary social media marketing puzzle/question. The How To. Implementation.

Social Media 174

Social Media Conference Policies Social Networking 174

Direct Marketing Observations

JUNE 28, 2010

I applaud you for reaching out to me because it sounds like you may be starting to drink the Koolaid- but it is a process in which a lot of people try to hopscotch the conversation and go right for the sale. Join a community like you did with SM2day, comment on blogs and start to build up some new media credibility. Be transparent.

Consultant 171

Consultant Social Media Posterous Authentication 171

Direct Marketing Observations

JUNE 28, 2010

I look to my left and it’s like this exact conversation is happening across the board. I resolve to blog about it because I don’t have time to talk to the manager who I do spot trying to handle several large groups of irate people. I probably would have blogged about that as well. Rainchecks? free popcorn?

Groups 122

Groups Groups Policies System 122

Direct Marketing Observations

FEBRUARY 15, 2010

You quickly determine there is no way to manually search every blog post, tweet or comment on the web so you turn to automation. Please join us Tuesday 02/16 at noon est and become part of the conversation. I’m not going to get into the depths of all things social media monitoring because that would take all day.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

DECEMBER 29, 2009

Here’s my take on Twitter and real time conversations. Tags: Twitter google marc meyer micro-blogging microsoft sidewiki social media wave. This morning I was thinking about those things and then some, and in those times you have to gather your thoughts quickly. Did you notice these things? Share this Post.

Twitter 186

Twitter Microsoft Google Platform 186