Waxing UnLyrical

FEBRUARY 1, 2011

Seth: “KPIs can refer to any part of a communication campaign: they could be PR activities, media results, or behavior. “PR outcomes usually refer to any end results of the communication campaign. He said, “Some parts of PR campaigns are about getting messages out, changing awareness, etc.

Postrank 193

Postrank Metrics Tourism WordPress 193

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. He also gave an example of a powerful video campaign that charity : water used to illustrate the importance of clean drinking water.

ROI 114

ROI Social Media SEO Tips 114

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. The community’s generosity of spirit never ceases to amaze me.

Postrank 146

Postrank Tourism Blogroll WordPress 146

Waxing UnLyrical

JANUARY 24, 2011

AdWords campaigns require keyword research, account set up and maintenance, and ongoing tweaking and optimization to get results. Gracious marketers gone before share all you need to know on applying for a Google Grant and implementing non-profit AdWords campaigns (PDF). It couldn’t be easier to produce an Animoto video.

Tools 247

Tools Adwords Marketing Class 247

Janet Fouts

JANUARY 27, 2011

Momentus Media Community Health Score. Postrank Analytics. Is one of the best blog metrics tools out there, and now they’re reaching deeper into your traffic incorporating Google Analytics and Feedburner. Please don’t take increasing your influence score as the holy grail of community.

Klout 138

Klout Brands Social Media Postrank 138

Jason Yormark

AUGUST 30, 2009

I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. For more information on the author, check out his Socialnomics blog here , his articles at Search Engine Watch or simply get the book. Keep up the great writing as this is a very valuable Blog!

Review 209

Review Case Study Postrank Study 209

Waxing UnLyrical

DECEMBER 5, 2010

After all, this is the third post in three days to reference that wretched campaign. As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important.

Class 202

Class WordPress Postrank Comments 202

Kikolani

JANUARY 13, 2011

Take a little time to research the blogs you are considering reaching out to. Check out their blog on Postrank to see what topics get the most engagement. My Tips : Want to know another way to see what a blogger’s community wants? Don’t Make Every Communication a Pitch.

Blogger 124

Blogger Postrank HootSuite Blogosphere 124

Waxing UnLyrical

DECEMBER 14, 2010

One applicant spoke about an Australian ex-Prime Minister’s use of social media as a fundamental part of his election campaign in engaging young voters. He has also sat on the admissions panel for RMIT’s Bachelor of Communication (Public Relations) and tweets about everything from Masterchef to media relations.? Read All About It!

Class 227

Class How To Applications Course 227

Laurel Papworth

AUGUST 3, 2010

In 2007 I blogged on Kevin07 portal: We will see more of ‘static portal hybrid hosted social networks’ for a while – companies and government distancing themselves from the challenges of social networks by outsourcing to social network platforms. By the way quick question: have you ever had a politician respond on your blog with a comment?

Mashup 100

Mashup Flash Mob Avatar Technorati 100

Convince & Convert

SEPTEMBER 20, 2010

Private brand communities vs. Facebook. First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs. Esteban Kolsky´s last blog. Esteban Kolsky´s last blog. Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

Social Media 149

Social Media B2B Strategy Consultant 149

Waxing UnLyrical

NOVEMBER 11, 2010

Thank you so much for letting me know about the campaign and allowing me to be a part of it. Thank you so much for sharing it with us and for being such an important part of todays campaign. Mark as read Approve comment Thank you, Heather, and thank you also for putting together this great campaign. Read All About It!

Class 264

Class Comments Transportation Twitter 264

Waxing UnLyrical

DECEMBER 21, 2010

You can set up your own blog. Just like Posterous, you can use Amplify as your primary blogging platform, as well as auto-post to your own blog. Ah, but does the image accompanying your blog post show up? It really is a community. Mark as read Approve comment S- Okay, now youve given me a blog idea.

Social Networking 270

Social Networking Class Comments Conversation 270

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Don’t just let your clients post to their Facebook page willy nilly, or write random blog posts whenever they feel that WordPress urge.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Its so easy to think that because their are millions of blogs (and if you check out Technorati you’ll see that I am write right.)

Press Release 238

Press Release Technorati Klout Metrics 238

Waxing UnLyrical

JANUARY 7, 2011

Ive had other projects fall out like this, verbal and email agreements of this campaign or this project that get cancelled a month or two before they were to start. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox.

Class 207

Class How To Health Care Comments 207

ProBlogger

APRIL 6, 2011

Let’s face it, how you make money from blogging is in serious flux right now. How to get you standing out in front of brands and agencies, and find new ways to make money from your blogging pedigree along the way. Most recently, I’ve been working with Kleenex Mums to help build a blogger-centric online community. Perception.

Blogger 41

Blogger Brands Survey Cost 41

Techipedia: Tamar Weinberg

JUNE 16, 2010

If you look around the social web a lot like me, you will agree that most social media campaigns suck. If your business is already on the social web, you will need something to help you improve on your campaigns. You will be able to gather enough data from your own campaigns to help you improve your online marketing.

Questions 277

Questions Social Media How To Postrank 277

Waxing UnLyrical

JANUARY 25, 2011

These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. Join the Grymm & Epic community for creative entrepreneurs, or read her heavy metal blog on Steff Metal. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Class 215

Class Policies Flickr Comments 215

Waxing UnLyrical

NOVEMBER 18, 2010

But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment. stories, blog posts, etc.). Does your brand’s volume of coverage necessitate artificial intelligence?

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

JANUARY 27, 2011

they’re to do with why PR practitioners can be the worst ambassadors of our profession, sometimes they’re to do with absolutely ridiculous social media campaigns… but [.] are lots of great blogs about there about sharpening your pitches– I like this post and this blog in [.] Read All About It!

Class 279

Class Press Release Flickr Comments 279

Waxing UnLyrical

NOVEMBER 1, 2010

One planned initiative will involve the development and advancement of a comprehensive set of standards to measure results of public relations campaigns. On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&#

Class 258

Class Education Metrics Creative Commons 258

Waxing UnLyrical

DECEMBER 7, 2010

When we pursue relationship-building with our stakeholders, we’re trying to build goodwill through our outreach campaigns and programs. And if that image popped up in your head - this blog post succeeded, because thats exactly what I was trying to evoke! Thanks so much for stopping by. Amrit Pal S. Read All About It!

Reputation 183

Reputation Postrank Class Tourism 183

Waxing UnLyrical

APRIL 27, 2011

My initial reaction (and it’s also in the comment that I left over on the Klout blog post, since I didn’t think it fair to simply write about it here and not comment there as well) is … that it’s very pretty. But would I use only Traackr, when doing the research for an online campaign? I said one.

Influencer 276

Influencer Klout Postrank Technorati 276

Convince & Convert

MAY 22, 2012

I recently waved Goodbye PostRank, Hello Google Social Reports at SmallBizTrends, breaking out five new reports designed to help you keep track of valuable social media insights. Marketers should use this report to identify which networks bring the most ROI and to determine what type of campaigns will be most effective on which network.

Metrics 151

Metrics Analytics Report Google 151